CMF Strategy Guide: Color, Material & Finish in Product Design
CMF strategy is all about the choices that make a product look and feel the way it does. It stands for Color, Material, and Finish. Think of it as the recipe for a product's personality. In a world full of similar gadgets and gear, these three elements are what can make something feel special, high-quality, and worth choosing over another option. It’s moved beyond just being a final design step to becoming a core part of how brands tell their story and connect with people.




