CMF Strategy Guide: Color, Material and Finish in Product Design
CMF strategy is the practice of selecting Color, Material, and Finish to define a product's look, feel, and personality. Think of it as the recipe that determines whether a gadget feels premium or plastic, whether a chair invites you to sit or reads as clinical. In a market where products often share the same internal components, CMF is what makes one stand out over another. It has moved beyond being a final design step to become a core part of how brands tell their story and connect with people.





