Bullish case
$72 to $85
More likely if H&R Block sustains assisted tax volumes, expands digital DIY share, grows small business solutions revenue, reduces debt, and the market rewards steady cash generation with a higher multiple near 12x earnings.
H&R Block Inc. research snapshot
HRB AI stock analysis views H&R Block as a steady tax preparation franchise with recurring assisted and DIY filing volumes, strong cash generation, a 4.24% dividend yield, and modest revenue growth offset by secular pressure on paid tax preparation pricing. At the July 12, 2026 data cutoff, the quoted price used here was $39.59, the verified market capitalization was about $5.02 billion, and the AI rating was constructive but cautious. This page is an informational research tool, not investment advice.
Current price
$39.59
Market cap
$5.02 billion
AI score
68 / 100
Rating
Stable cash generator, low-growth repeat business
Trend status
Short-term uptrend above moving averages, cautious long-term view
Data cutoff (updated weekly)
July 12, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | H&R Block provides assisted and DIY tax preparation services in the US, Canada, and Australia, supplemented by refund advances, bank products, and small business financial solutions. | Medium-high |
| Moat | The moat comes from tens of thousands of physical retail locations, brand recognition built over 70 years, seasonal IRS filing relationships, and customer inertia in assisted tax preparation. Switching costs are moderate for assisted filers but low for DIY users. | Medium |
| Management | CEO Jeffrey J. Jones II has led steady operations, debt reduction, and consistent shareholder returns through dividends and buybacks. Management has focused on capital efficiency and digital expansion rather than aggressive growth. | Medium-high |
| Financial trend | Revenue has grown modestly from $3.5 billion in FY2021 to about $3.9 billion TTM. Net income has improved from $649 million to $739 million over the same period, driven by cost control and lower interest expense. | High |
| Valuation | At $39.59, the stock trades at 7.1x TTM earnings, 6.95x forward earnings, 4.24% dividend yield, and 13.1% levered FCF yield. These multiples suggest the market expects low or no growth. | Medium-high |
| Technical trend | HRB was trading above its 20-day ($37.29), 50-day ($36.78), and 100-day ($33.95) moving averages as of July 10, 2026, but had recently fallen below the 200-day average ($39.27), indicating an intermediate uptrend within a broader neutral to cautious picture. | Medium |
| Risk level | Main risks are secular decline in paid assisted tax preparation due to IRS Free File expansion, DIY software competition from TurboTax, AI-powered filing alternatives, debt leverage of about $2.0 billion, and seasonal business concentration. | Medium-high |
| AI confidence | High for source-backed financial and cash flow data. Medium for technical levels because they depend on fast-moving chart data. | High data confidence |
| Investment certainty | Medium-low certainty. H&R Block generates reliable cash flow and offers a defensible yield, but the tax preparation market faces structural headwinds that limit volume growth, and the stock has delivered flat to negative total returns over several multi-year periods. | Medium-low |
HRB AI stock forecast
The HRB AI stock forecast uses a scenario range instead of a single price prediction. The model starts with the $39.59 price, $5.59 TTM diluted EPS, and three-year EPS growth and PE assumptions verified through financial_rigor.py. The forecast becomes more useful when paired with fresh tax season metrics, debt reduction progress, and live chart confirmation.
$72 to $85
More likely if H&R Block sustains assisted tax volumes, expands digital DIY share, grows small business solutions revenue, reduces debt, and the market rewards steady cash generation with a higher multiple near 12x earnings.
$48 to $57
More likely if tax preparation volumes remain flat to slightly down, the company continues returning cash to shareholders, and investors value the steady cash flow near 9x earnings.
$32 to $37
More likely if IRS Free File or AI-native tax alternatives erode assisted filing volumes, debt remains elevated, margins compress from pricing pressure, or the stock multiple contracts toward 7x earnings.
HRB AI technical analysis
HRB AI technical analysis is based on July 10, 2026 market data available at the cutoff. The setup shows a stock that had rallied from earlier 2026 lows and was trading above short and medium-term moving averages. Traders should re-check live market data because this static page does not fetch request-time quotes.
| Level | Value | Why it matters |
|---|---|---|
| Closing price | $39.59 | July 10, 2026 NYSE close used as the reference price for this page. |
| 52-week range | $28.16 to $56.76 | The stock had recovered from its 52-week low but remained well below the year high, highlighting the range-bound nature. |
| 20-day moving average | $37.29 | Price above the 20-day MA indicates positive short-term momentum. |
| 50-day moving average | $36.78 | Price above the 50-day MA supports a medium-term bullish setup. |
| 200-day moving average | $39.27 | The stock was testing the 200-day average near $39.27. A decisive close above would improve the long-term technical picture. |
| Support zone | $34 to $37 | The 50-day MA ($36.78) and the round $35 level form near-term support. A break below $34 would weaken the recovery. |
| Resistance zone | $42 to $45 | Prior price action and the round $45 psychological level form the next overhead test. |
| Momentum | RSI near 54 to 60 | 14-day RSI was in neutral territory, neither overbought nor oversold, allowing room for further upside. |
| Volume | About 644,000 shares on July 10 | Volume was below the average of 2.46 million, suggesting the recent rally lacked strong conviction. |
| Volatility | 14-day ATR near $1.26 | Moderate daily range. Stop levels and position sizing should account for typical swings. |
| Invalidation | Close below $34.00 | A decisive close below the $34 support would shift the technical setup toward the bearish case. |
HRB AI trading strategy
The HRB AI trading strategy is a rules-based framework for research and watchlist planning. It is not personalized advice. Use Pineify to translate the conditions into Pine Script alerts only after confirming live quotes, moving averages, and position risk.
Consider HRB for trend-following if it closes decisively above the 200-day moving average (~$39.27) with increased volume, supported by stable or improving tax season filing data and continued debt reduction.
Invalidate the setup if the stock fails to hold above the 200-day MA and falls back below $37.
For income-focused positioning, the 4.24% dividend yield is supported by a payout ratio of about 30% of earnings and strong free cash flow coverage. Monitor the payout ratio and debt reduction progress each quarter.
Reduce position if the company cuts or suspends the dividend, or if free cash flow coverage of the dividend falls below 1.5x.
Track Q4 FY2026 (April) and full-year earnings results, assisted versus DIY filing mix, holiday/tax-season filing volumes, Emerald product adoption, debt reduction, and buyback pace. Use the AI Stock Picker for cross-checking quality and risk screens.
Reduce confidence if assisted filing volumes decline more than 5% year-over-year, or if debt leverage increases.
Investment research summary
Customers pay H&R Block to prepare and file their taxes accurately, either through in-person assisted service at thousands of retail locations or through DIY software. The company also provides refund advances, bank products, and small business financial services built around the tax filing event.
H&R Block benefits from brand recognition built over 70 years, a physical retail network that competitors cannot easily replicate, IRS relationships for e-filing and refund products, and customer habit for older filers who prefer assisted preparation. The moat is narrow and does not protect against secular DIY and AI filing trends.
The failure path is that the assisted tax preparation industry shrinks faster than H&R Block can offset with digital growth, IRS expands Free File to more taxpayers, AI-powered alternatives commoditize filing, and the debt load leaves less margin for error.
CEO Jeffrey J. Jones II has focused on operational efficiency, debt paydown, and consistent capital returns through a steady dividend and opportunistic buybacks. The management style is conservative rather than transformative, which fits the mature business profile.
Tax preparation is a mature, low-growth industry reshaped by DIY software, IRS digital filing expansion, and emerging AI tools that could further reduce demand for paid preparers. The assisted segment continues to serve older and more complex filers but faces long-term volume erosion.
At 7.1x earnings with a 4.24% dividend yield and 13.1% FCF yield, HRB is priced for stagnation. Margin of safety depends on whether the company can sustain cash flows and return them to shareholders without volume declines accelerating beyond current trends.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| HRB price | $39.59 NYSE close on July 10, 2026 | Yahoo Finance historical close | July 12, 2026 |
| Market capitalization | $5.02 billion, verified as $39.59 x 126.7 million shares | financial_rigor.py verification with Yahoo Finance | July 12, 2026 |
| Revenue (TTM) | $3.91 billion | Yahoo Finance financials | July 12, 2026 |
| Net income (TTM) | $738.7 million | Yahoo Finance financials | July 12, 2026 |
| Diluted EPS (TTM) | $5.59 | Yahoo Finance statistics | July 12, 2026 |
| Profit margin | 18.90% | Yahoo Finance profitability | July 12, 2026 |
| Cash and equivalents | $867.01 million | Yahoo Finance balance sheet | July 12, 2026 |
| Levered free cash flow (TTM) | $656.33 million | Yahoo Finance cash flow | July 12, 2026 |
| Enterprise value | $6.18 billion | Yahoo Finance statistics | July 12, 2026 |
| Dividend and yield | $1.68 per share, 4.24% forward yield | Yahoo Finance statistics | July 12, 2026 |
| Technical moving averages | 20-day MA $37.29, 50-day MA $36.78, 200-day MA $39.27 as of July 10, 2026 | Barchart technical analysis | July 12, 2026 |
This HRB AI stock analysis is for informational and educational use only. It is not investment advice, tax advice, or a recommendation to buy, sell, or hold H&R Block Inc. Forecast scenarios are based on available data, valuation assumptions, and technical snapshots as of the cutoff date and may be wrong.
Design trading strategies visually with 10+ indicators. Set entry/exit conditions and risk management, then generate Pine Script code with no coding required.
Filter and discover stocks based on market cap, dividend yield, P/E ratio, sector, and more. Screen thousands of stocks with real-time data.
Smart AI-driven stock selection with fundamental screening, analyst estimates, and key metrics. Filter by P/E, market cap, dividends, and more.