Whirlpool Corporation research snapshot
WHR AI stock analysis currently reads Whirlpool Corporation as a storied American home appliance manufacturer founded in 1911 that owns iconic brands including Whirlpool, KitchenAid, Maytag, JennAir, Amana, Brastemp, and Consul. The company has been through severe financial stress, with FY2025 revenue of $15.52 billion down from about $19 billion two years earlier. Q2 2026 net sales were $3.517 billion, down 6.8% year over year, and Q2 GAAP diluted earnings per share came in at $1.15, helped partly by a $139 million gain on the sale of the remaining Beko Europe stake to Arcelik. Ongoing (non-GAAP) earnings per share was negative at $0.21, and the company guided 2026 GAAP EPS of $2.25 to $2.75 and ongoing EPS of $2.50 to $3.00. At the August 3, 2026 data cutoff, WHR closed near $39.21 with a verified market capitalization of about $2.54 billion. The common stock dividend remains suspended and credit ratings have been downgraded to junk. On August 3, 2026 the company said it completed a $2 billion asset based lending facility and issued $2 billion in secured bonds, clearing debt maturities until 2028. The WHR AI stock forecast uses scenarios instead of a single price target because housing demand, consumer discretionary spending, tariff policy, debt reduction progress, and market multiples can change the outlook quickly. This page is an informational research tool, not investment advice.
Current price
$39.21
Market cap
$2.54 billion verified market cap
AI score
45 / 100
Rating
Legacy home appliance manufacturer in a severe downturn, with a GAAP second-quarter profit driven partly by the Beko sale gain, a suspended dividend, junk credit ratings, and a stock down about 53% over the past year
Trend status
Below the 50-day moving average near $39 and far below the 200-day moving average near $61, trading near multi-decade lows, and well below the all-time high of $257.68 from May 2021
Data cutoff (updated monthly)
August 4, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Whirlpool manufactures and markets home appliances under iconic brands including Whirlpool, KitchenAid, Maytag, JennAir, Amana, Consul, and Brastemp. The model involves manufacturing, distribution, and brand marketing with large fixed-cost facilities. After exiting EMEA through the Beko Europe joint venture and deconsolidating India, the company is now focused primarily on the Americas. Revenue and margins have compressed sharply from housing and consumer durables downturns. | Medium |
| Moat | The moat comes from brand recognition (Whirlpool, KitchenAid, Maytag), retail relationships, distribution scale, manufacturing footprint, and service networks. These advantages are under pressure from private-label competition, shifting consumer preferences, and the commoditization of home appliances in a price-sensitive macro environment. | Low-to-medium |
| Management | CEO Marc Bitzer has led Whirlpool since 2017, navigating the company through the pandemic, supply-chain disruptions, the EMEA joint venture, the InSinkErator acquisition, and recent restructuring. Management has taken aggressive cost actions, raised prices, completed an $800 million recapitalization, refinanced the balance sheet, and sold the Beko stake, but execution risk remains elevated. | Medium |
| Financial trend | FY2025 revenue was $15.52 billion, down from $16.60 billion in FY2024 and roughly $19 billion in FY2023. GAAP net income was $318 million in FY2025, but Q1 2026 produced a GAAP net loss of $85 million available to common shareholders before Q2 2026 returned to $75 million of GAAP earnings available to common shareholders. Ongoing EBIT fell to $62 million in Q2 2026 and the dividend remains suspended. | Medium-high |
| Valuation | At $39.21, verified tool math shows about 13.1x to 13.7x TTM GAAP EPS, 0.17x sales, 0.65x book value, and a negative FCF yield. The P/E is low on a trailing basis, but GAAP earnings are unstable and Q2 GAAP EPS included a $139 million Beko gain, so earnings-based multiples should be treated with caution. | High |
| Technical trend | The stock closed at $39.21 on August 3, 2026, below the 50-day moving average near $39 and far below the 200-day moving average near $61. The all-time high of $257.68 from May 2021 is far above current levels. The stock has declined about 53% over the past year, about 46% year to date, and about 82% over five years. | Medium |
| Risk level | Main risks include a prolonged housing downturn, tariff exposure on raw materials and finished goods, consumer discretionary spending weakness, debt leverage with total debt around $8 billion, junk credit ratings, negative ongoing earnings, the suspended dividend, private-label competition, retailer concentration, and the risk of further restructuring or impairment charges. | Medium-high |
| AI confidence | Descriptive confidence is medium-high because SEC filings and third-party datasets agree on financial data. Return confidence is low because ongoing earnings are negative, the dividend is suspended, and the stock is in a structural downtrend with no confirmed recovery catalyst. | Medium-high data confidence |
| Investment certainty | Whirlpool has iconic brands and a century of operating history, but the current setup requires housing market stabilization, tariff clarity, margin recovery, and meaningful debt reduction before the risk-reward becomes more attractive for a long-term holding. | Low |
WHR AI stock forecast
The WHR AI stock forecast is scenario-based because home appliance earnings depend on housing starts and existing-home sales, consumer discretionary spending, tariff policy, cost actions, debt reduction, and market multiples. Using the $39.21 price reference, roughly $3.00 TTM EPS, 2026 ongoing EPS guidance of $2.50 to $3.00, and an audited three-year framework, the mechanical outcomes are about $64 in a bullish case, $36 in a base case, and $15 in a bearish case before any potential dividend resumption.
$55 to $75 before any dividend resumption
More likely if housing activity recovers meaningfully, tariff visibility improves, Whirlpool cost actions and price increases restore margins toward mid-cycle levels, the refinanced balance sheet and deleveraging reduce leverage substantially, and the market values WHR near 12-14x recovering earnings.
$30 to $45 before any dividend resumption
More likely if housing remains weak but stabilizes, tariff costs are partially absorbed by price increases and cost cuts, the company keeps deleveraging toward its below $5 billion year-end net debt target, GAAP profitability holds near the $2.25 to $2.75 guided range, and WHR trades near 11-13x recovering earnings.
$15 to $25 before any dividend resumption
More likely if housing and consumer discretionary spending deteriorate further, tariffs escalate beyond current expectations, margin recovery stalls, debt reduction progress is insufficient, or the market prices WHR below 8-10x depressed earnings due to elevated uncertainty.
WHR AI technical analysis
WHR AI technical analysis is deeply cautious as of the August 3, 2026 data cutoff. TradingView showed WHR near $39.21, down about 52.6% over the past year, about 45.9% year to date, and about 54.7% over the past six months. StockAnalysis lists the 50-day moving average near $39.43, the 200-day moving average near $61.10, and RSI near 52.8. TradingView technical summary shows a mixed near-term picture with a buy signal on the daily timeframe and sell signals on the weekly and monthly timeframes. The stock has been in a broad structural downtrend since the 2021 peak, with each rally failing to sustain above prior resistance.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $39.21 | Close on August 3, 2026, up 4.56% on the day but still near multi-decade lows. |
| Immediate resistance | $43 to $46 | This area represents a recent swing high zone and a former support-turned-resistance band that capped the latest bounce. |
| Primary resistance | $55 to $60 | The 200-day moving average sits near $61, so this band is the first major overhead zone. Recovery above it would be the first meaningful sign of technical improvement. |
| Near support | $36 to $38 | These levels represent the recent consolidation area and a potential demand zone after the move down from the low $40s. |
| Secondary support | $32 to $34 | A break below the near support zone could open a move toward this lower band, which represents the 2026 lows and price levels not seen in decades. |
| Moving averages | 20-day near $40, 50-day near $39.43, 200-day near $61.10 | WHR is essentially at the 50-day moving average and far below the 200-day, a bearish long-term configuration. |
| Momentum | RSI roughly 53 | StockAnalysis RSI near 52.8 suggests neutral-to-slightly-bullish short-term momentum after the bounce from the low $30s. |
| Volume | About 2.4 million shares average volume | StockAnalysis 20-day average volume near 2.37 million shares, with elevated volume on down days consistent with distribution in a long-term downtrend. |
| Volatility | Watch October 15, 2026 earnings | TradingView lists the next earnings date as October 15, 2026, a likely catalyst for revenue, margin, cost action, and full-year guidance updates. |
| Invalidation | Close below $32, recovery above $55 | A sustained break below $32 would indicate further downside. Recovery above the $55 to $60 band near the 200-day moving average would be the first meaningful positive technical signal after over a year of decline. |
WHR AI trading strategy
The WHR AI trading strategy below is a rules-based research framework, not personal advice. It connects price behavior with housing data, consumer spending, tariff policy, cost actions, debt reduction, and valuation levels.
Given the deeply bearish structural trend, a trend-following approach would wait for WHR to reclaim the $55 to $60 band near the 200-day moving average with confirming volume, positive housing data trends, improving tariff outlook, and evidence that cost actions and price increases are restoring margins and ongoing profitability.
If earnings on October 15, 2026 show further revenue erosion, margin compression, or negative guidance, and the stock breaks below $32, the downtrend is still in force and a trend-following entry is unfavorable.
If WHR pulls back toward the $36 to $38 demand zone, compare the lower price with housing starts data, tariff policy developments, Whirlpool cost actions, debt reduction progress, and peer performance in the appliance and consumer durables sector.
Mean-reversion in a structural downtrend carries very high risk because a company with negative ongoing earnings, a suspended dividend, junk credit ratings, and secular headwinds can continue to decline with no fundamental floor.
Track housing starts and existing-home sales, tariff policy changes, Whirlpool revenue trends by region, gross and operating margins, GAAP and ongoing EPS, net debt and leverage ratios, free cash flow, cost action progress, and the impact of the new $2 billion ABL facility and $2 billion secured bonds.
Position sizing should reflect that WHR has elevated risk from housing cycle sensitivity, tariff exposure, debt leverage, and negative ongoing earnings. The stock is appropriate only for investors who understand structural downtrend risk and can accept the possibility of further impairment.
Investment research summary
Customers pay Whirlpool for reliable home appliances from trusted brands. The company converts manufacturing scale, brand marketing, and retail distribution into appliance sales. The business is cyclical, tied to housing and consumer discretionary spending, and capital-intensive.
The moat comes from brand portfolios (Whirlpool, KitchenAid, Maytag, JennAir, Amana, Brastemp, Consul), retail relationships, manufacturing scale, and service networks. It narrows when private-label competition grows, housing and consumer spending weaken for extended periods, or brand loyalty erodes in favor of lower-price alternatives.
The thesis fails if the housing market remains depressed for multiple years, tariff costs cannot be fully passed through, margins stay compressed, debt reduction is insufficient, the balance sheet requires further restructuring, or the stock continues its structural decline without reaching a fundamental bottom.
CEO Marc Bitzer has led Whirlpool since 2017 through supply-chain disruptions, the EMEA joint venture, the InSinkErator acquisition, and the severe 2025-2026 downturn. The strategic recapitalization, the $2 billion ABL facility, the $2 billion secured bond issuance, the Beko stake sale, and aggressive cost and pricing actions show responsiveness, but the key test is whether the company can restore stable profitability and reduce leverage to sustainable levels.
Home appliance demand is closely tied to housing activity, consumer discretionary income, and replacement cycles. The industry faces headwinds from elevated interest rates, high home prices, tariff uncertainty, and shifting consumer preferences. Secular trends include smart appliances, energy efficiency regulation, and manufacturing automation.
At $39.21, WHR trades at about 13x TTM earnings and 0.65x book value, but TTM GAAP earnings include the one-time Beko gain and ongoing earnings are negative. The margin of safety is difficult to assess because earnings-based multiples are not reliable during a period of negative ongoing earnings and secular uncertainty. The stock needs housing recovery, tariff clarity, and sustained margin repair before a margin of safety can be established.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| Current price reference | $39.21 close on August 3, 2026 | TradingView WHR quote | August 3, 2026 |
| Market capitalization | $2.54 billion, verified as $39.21 x 64.82 million shares (0.06% deviation from reported) | StockAnalysis and financial_rigor.py | August 3, 2026 |
| Shares outstanding | About 64.8 million shares (65 million common shares per the June 30, 2026 balance sheet) | StockAnalysis and SEC Q2 2026 filing | August 3, 2026 |
| FY2025 revenue | $15.52 billion, cross-checked across TradingView, Wikipedia, StockAnalysis, and the SEC filing | Whirlpool 2025 10-K and Q2 2026 press release | August 3, 2026 |
| FY2025 net income | $318 million per SEC filings; TTM through Q2 2026 was roughly $187 million | Whirlpool 2025 10-K and StockAnalysis TTM data | August 3, 2026 |
| Q2 2026 results | Net sales $3.517 billion, GAAP diluted EPS $1.15, ongoing (non-GAAP) EPS -$0.21, ongoing EBIT $62 million | Whirlpool Q2 2026 earnings press release (SEC 8-K) | August 3, 2026 |
| TTM earnings per share | $2.92 to $3.00 (StockAnalysis and TradingView) | StockAnalysis WHR statistics and TradingView | August 3, 2026 |
| Dividend | Suspended. Last declared dividend was $0.90 per share with an ex-date of February 27, 2026. | StockAnalysis dividend history | August 3, 2026 |
| 2026 EPS guidance | GAAP EPS of $2.25 to $2.75 and ongoing EPS of $2.50 to $3.00, revised down on higher interest expense | Whirlpool Q2 2026 earnings press release | August 3, 2026 |
| Net debt (June 30, 2026) | About -$6.8 billion net debt (cash of $1.24 billion against total debt around $8.06 billion); company targets net debt below $5.0 billion at year end | StockAnalysis balance sheet and Whirlpool Q2 2026 press release | August 3, 2026 |
| Total equity (June 30, 2026) | $3.93 billion common stockholders equity, book value per share near $60.49 | Whirlpool Q2 2026 10-Q and StockAnalysis | August 3, 2026 |
| Analyst consensus | Hold, 12 analysts, average target $52.55 with a range of $30 to $137 | StockAnalysis forecast page (S&P Global and TipRanks) | August 3, 2026 |
| Technical snapshot | 50-day moving average near $39.43, 200-day near $61.10, RSI near 52.8, and all-time high of $257.68 on May 10, 2021 | StockAnalysis statistics and TradingView | August 3, 2026 |
This WHR AI stock analysis is for informational and educational use only. It is not investment advice, a recommendation, or a promise of future returns. Forecast ranges are scenarios based on available data as of August 3, 2026 and can be wrong if housing activity, consumer spending, tariff policy, commodity costs, cost actions, debt reduction, balance-sheet restructuring, or market conditions change.
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