Whirlpool Corporation research snapshot
WHR AI stock analysis currently reads Whirlpool Corporation as a storied American home appliance manufacturer that has been in business since 1911 and owns iconic brands including Whirlpool, KitchenAid, Maytag, JennAir, and Amana. The company has undergone severe financial stress, with FY2025 revenue falling to $15.52 billion from $19 billion two years earlier. FY2025 net income was $317 million, but Q1 2026 produced a GAAP net loss of $85 million. At the July 13, 2026 data cutoff, WHR traded near $40.72 with a verified market capitalization of $2.64 billion. The stock has declined 62% over the past year and the dividend has been suspended. The company executed a strategic recapitalization in early 2026, raising about $800 million to deleverage and fund automation investments. The WHR AI stock forecast uses scenarios instead of a single price target because housing demand, consumer discretionary spending, tariff policy, debt reduction progress, and market multiples can change the outlook quickly. This page is an informational research tool, not investment advice.
Current price
$40.72
Market cap
$2.64 billion verified market cap
AI score
45 / 100
Rating
Legacy home appliance manufacturer facing severe macro headwinds, revenue decline, GAAP losses, dividend suspension, and stock down 62% over the past year
Trend status
Below the 50-day moving average, below the 200-day moving average, trading near multi-decade lows, and well below the all-time high of $257.68 from May 2021
Data cutoff (updated monthly)
July 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Whirlpool manufactures and markets home appliances under iconic brands including Whirlpool, KitchenAid, Maytag, JennAir, Amana, Consul, and Brastemp. The business model involves manufacturing, distribution, and brand marketing with large fixed-cost facilities. After spinning off EMEA operations to the Beko Europe joint venture, the company is now focused primarily on the Americas. Revenue and margins have compressed sharply from housing and consumer durables downturns. | Medium |
| Moat | The moat comes from brand recognition (Whirlpool, KitchenAid, Maytag), retail relationships, distribution scale, manufacturing footprint, and service networks. However, these advantages are under pressure from private-label competition, shifting consumer preferences, and the commoditization of home appliances in a price-sensitive macro environment. | Low-to-medium |
| Management | CEO Marc Bitzer has led Whirlpool since 2017, navigating the company through the pandemic, supply-chain disruptions, the EMEA joint venture, the InSinkErator acquisition, and recent restructuring. The management team has taken aggressive cost actions and a strategic recapitalization to address the downturn, but execution risk is elevated. | Medium |
| Financial trend | FY2025 revenue was $15.52 billion, down from $16.60 billion in FY2024 and roughly $19 billion in FY2023. Net income was $317 million in FY2025, but Q1 2026 produced a GAAP net loss of $85 million. Operating income (EBIT) was $729 million in FY2025. The dividend has been suspended and the company is prioritizing debt reduction. | Medium-high |
| Valuation | At $40.72, audited tool math shows about 12.7x TTM GAAP EPS, 0.17x sales, 0.70x book value, and a negative FCF yield. The P/E is low on a trailing basis, but GAAP earnings are declining and Q1 2026 showed a net loss, so earnings-based multiples should be treated with caution. | High |
| Technical trend | The stock is below both its 50-day and 200-day moving averages. The all-time high of $257.68 from May 2021 is far above current levels. The stock has declined 62% over the past year, 82% over five years, and has been in a broad structural downtrend. | Medium |
| Risk level | Main risks include prolonged housing market downturn, tariff exposure on raw materials and finished goods, consumer discretionary spending weakness, debt leverage with net debt over $5 billion, negative GAAP earnings, dividend suspension, private-label competition, retailer concentration, and the risk of further restructuring or impairment charges. | Medium-high |
| AI confidence | Descriptive confidence is medium-high because SEC filings and third-party datasets agree on financial data. Return confidence is low because earnings have turned negative, the dividend has been suspended, and the stock is in a structural downtrend with no clear recovery catalyst. | Medium-high data confidence |
| Investment certainty | Whirlpool has iconic brands and a century of operating history, but the current setup requires housing market stabilization, tariff clarity, margin recovery, and meaningful debt reduction before the risk-reward becomes more attractive for a long-term holding. | Low |
WHR AI stock forecast
The WHR AI stock forecast is scenario-based because home appliance earnings depend on housing starts and existing-home sales, consumer discretionary spending, tariff policy, cost actions, debt reduction, and market multiples. Using the $40.72 price reference, $3.00 TTM EPS, and an audited three-year framework, the mechanical outcomes are about $82 in a bullish case, $42 in a base case, and $21 in a bearish case before any potential dividend resumption.
$70 to $90 before any dividend resumption
More likely if housing activity recovers meaningfully, tariff visibility improves, Whirlpool cost actions and price increases restore margins to mid-cycle levels, the recapitalization reduces leverage substantially, and the market values WHR near 14-16x normalized earnings.
$35 to $48 before any dividend resumption
More likely if housing remains weak but stabilizes, tariff costs are partially absorbed by price increases and cost cuts, the company continues deleveraging, GAAP profitability slowly returns, and WHR trades near 10-12x recovering earnings.
$15 to $25 before any dividend resumption
More likely if housing and consumer discretionary spending deteriorate further, tariffs escalate beyond current expectations, margin recovery stalls, debt reduction progress is insufficient, or the market prices WHR below 8x depressed earnings due to elevated uncertainty.
WHR AI technical analysis
WHR AI technical analysis is deeply cautious as of the July 13, 2026 data cutoff. TradingView showed WHR near $40.72, down 62.18% over the past year and 43.83% year to date, with a market cap near $2.64 billion and an all-time high of $257.68 on May 10, 2021. TradingView technical summary shows neutral near-term indicators with a buy on the daily and a strong sell on the weekly timeframe. The stock has been in a broad structural downtrend since the 2021 peak, with each rally failing to sustain above prior resistance.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $40.72 | TradingView listed a $40.72 close at the July 13, 2026 data cutoff, up 7.55% on the day but still near multi-decade lows. |
| Immediate resistance | $45 to $48 | This area represents a prior support-turned-resistance zone and coincides with the declining 20-day moving average. |
| Primary resistance | $55 to $60 | The 50-day moving average likely sits in this zone. A recovery above this band would be the first sign of technical improvement. |
| Near support | $36 to $38 | These levels represent the recent swing low area and a potential demand zone. |
| Secondary support | $28 to $32 | A break below the near support zone could open a move toward this lower band, which represents price levels not seen since the early 1990s. |
| Moving averages | 20-day near $43, 50-day near $55, 200-day near $75 | WHR is below all three major moving averages, which is a structurally bearish configuration. |
| Momentum | RSI roughly 40 to 45 | TradingView RSI readings suggest neutral-to-weak momentum after the recent bounce from the low $30s. |
| Volume | About 2 million to 4 million shares average volume | TradingView data shows elevated volume on down days, consistent with distribution in a long-term downtrend. |
| Volatility | Watch July 27, 2026 earnings | TradingView listed the next earnings date as July 27, 2026, a likely catalyst for revenue, margin, cost action, and full-year guidance updates. |
| Invalidation | Close below $35, recovery above $55 | A sustained break below $35 would indicate further downside. Recovery above the 50-day area near $55 would be the first meaningful positive technical signal after over a year of decline. |
WHR AI trading strategy
The WHR AI trading strategy below is a rules-based research framework, not personal advice. It connects price behavior with housing data, consumer spending, tariff policy, cost actions, debt reduction, and valuation levels.
Given the deeply bearish structural trend, a trend-following approach would wait for WHR to reclaim the $55 to $60 area with confirming volume, positive housing data trends, improving tariff outlook, and evidence that cost actions and price increases are restoring margins and GAAP profitability.
If earnings on July 27, 2026 show further revenue erosion, margin compression, or negative guidance, and the stock breaks below $35, the downtrend is still in force and trend-following entry is unfavorable.
If WHR pulls back toward the $36 to $38 demand zone, compare the lower price with housing starts data, tariff policy developments, Whirlpool cost actions, debt reduction progress, and peer performance in the appliance and consumer durables sector.
Mean-reversion in a structural downtrend carries very high risk because a company with negative GAAP earnings, a suspended dividend, and secular headwinds can continue to decline with no fundamental floor.
Track housing starts and existing-home sales, tariff policy changes, Whirlpool revenue trends by region, gross and operating margins, GAAP and adjusted EPS, net debt and leverage ratios, free cash flow, cost action progress, and balance-sheet restructuring outcomes.
Position sizing should reflect that WHR has elevated risk from housing cycle sensitivity, tariff exposure, debt leverage, and negative GAAP earnings. The stock is appropriate only for investors who understand structural downtrend risk and can accept the possibility of further impairment.
Investment research summary
Customers pay Whirlpool for reliable home appliances from trusted brands. The company converts manufacturing scale, brand marketing, and retail distribution into appliance sales. The business is cyclical, tied to housing and consumer discretionary spending, and capital-intensive.
The moat comes from brand portfolios (Whirlpool, KitchenAid, Maytag, JennAir, Amana), retail relationships, manufacturing scale, and service networks. It narrows when private-label competition grows, housing and consumer spending weaken for extended periods, or brand loyalty erodes in favor of lower-price alternatives.
The thesis fails if the housing market remains depressed for multiple years, tariff costs cannot be fully passed through, margins stay compressed, debt reduction is insufficient, the balance sheet requires further restructuring, or the stock continues its structural decline without reaching a fundamental bottom.
CEO Marc Bitzer has led Whirlpool since 2017 through supply-chain disruptions, the EMEA joint venture, the InSinkErator acquisition, and the severe 2025-2026 downturn. The strategic recapitalization and aggressive cost actions show responsiveness, but the key test is whether the company can restore GAAP profitability and reduce leverage to sustainable levels.
Home appliance demand is closely tied to housing activity, consumer discretionary income, and replacement cycles. The industry faces headwinds from elevated interest rates, high home prices, tariff uncertainty, and shifting consumer preferences. Secular trends include smart appliances, energy efficiency regulation, and manufacturing automation.
At $40.72, WHR trades at about 12.7x TTM earnings and 0.70x book value, but TTM GAAP earnings are declining and Q1 2026 showed a net loss. The margin of safety is difficult to assess because earnings-based multiples are not reliable during a period of negative GAAP earnings and secular uncertainty. The stock needs housing recovery, tariff clarity, and sustained margin repair before a margin of safety can be established.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| Current price reference | $40.72 close on July 13, 2026 | TradingView WHR quote | July 13, 2026 |
| Market capitalization | $2.64 billion, verified as $40.72 x 64.85 million shares (0.03% deviation from reported) | TradingView and financial_rigor.py | July 13, 2026 |
| Shares outstanding | About 64.85 million shares | TradingView quoted market cap divided by price | July 13, 2026 |
| FY2025 revenue | $15.52 billion, cross-checked across TradingView and Wikipedia | Wikipedia / Whirlpool 10-K | July 13, 2026 |
| FY2025 net income | $317 million per SEC filings; TTM through Q1 2026 declined with a GAAP net loss of $85 million in Q1 2026 | Whirlpool 2025 10-K and Q1 2026 10-Q | July 13, 2026 |
| TTM earnings per share | $3.00 diluted EPS (TradingView) | TradingView WHR statistics | July 13, 2026 |
| Dividend | Suspended. Was $0.90 per share quarterly ($3.60 annually) before suspension. | TradingView and Wikipedia | July 13, 2026 |
| Total equity (Q1 2026) | $3.77 billion (cross-checked across Wikipedia and TradingView) | Whirlpool Q1 2026 10-Q | July 13, 2026 |
| Operating income (FY2025) | $729 million ongoing EBIT | Wikipedia | July 13, 2026 |
| Technical snapshot | 50-day moving average near $55, 200-day near $75, RSI 40 to 45, and $257.68 all-time high on May 10, 2021 | TradingView technical snapshot | July 13, 2026 |
This WHR AI stock analysis is for informational and educational use only. It is not investment advice, a recommendation, or a promise of future returns. Forecast ranges are scenarios based on available data as of July 13, 2026 and can be wrong if housing activity, consumer spending, tariff policy, commodity costs, cost actions, debt reduction, balance-sheet restructuring, or market conditions change.
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