Masco Corporation research snapshot
MAS AI stock analysis currently reads Masco Corporation as a high-quality branded home improvement business tied mainly to repair and remodel demand, with Delta, hansgrohe, Behr, Liberty, and HotSpring anchoring the portfolio. At the July 8, 2026 data cutoff, the quoted price was $79.34, market capitalization was about $16.01 billion, and the main debate was whether Q1 2026 momentum and 2028 targets can offset flat repair-and-remodel demand, large customer concentration, tariff risk, and a valuation near 19.7x TTM EPS. This page uses scenario analysis, not a certain price prediction, and it is informational research rather than investment advice.
Current price
$79.34
Market cap
$16.01 billion
AI score
72 / 100
Rating
Quality repair-and-remodel compounder with housing-cycle and customer concentration risk
Trend status
Constructive medium-term trend, near the 52-week high but below the 50-day moving average
Data cutoff (updated weekly)
July 8, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Masco sells branded plumbing, bath, shower, paint, coatings, hardware, and spa products, with a repair-and-remodel focus that is less cyclical than pure new construction. | High |
| Moat | The moat comes from trusted brands, retail shelf space, professional installer familiarity, product breadth, channel relationships, and scale in plumbing and paint. | High |
| Management | Jon Nudi is early in the CEO role, while the company continues a long-running playbook of buybacks, dividends, productivity work, and brand-led portfolio simplification. | Medium |
| Financial trend | FY2025 revenue fell 3% to $7.562 billion, but Q1 2026 revenue rose 6% to $1.918 billion and adjusted EPS grew 20% to $1.04. | High |
| Valuation | At $79.34, MAS trades near 19.7x TTM EPS, about 2.1x sales per share, and about 19.3x FY2025 free cash flow per share using financial_rigor.py calculations. | High for math, medium for forward value |
| Technical trend | MAS is close to its $83.21 52-week high and has strong medium-term price performance, but it sat below the 50-day moving average and had weak short-term RSI at the cutoff. | Medium |
| Risk level | Risk is medium because repair-and-remodel demand, Home Depot concentration, tariff exposure, raw materials, channel inventory, and buyback-funded leverage can pressure results. | Medium-high |
| AI confidence | High confidence for filings, Q1 data, market cap math, segment revenue, EPS guidance, cash, debt, and technical snapshots. Lower confidence for 2028 targets and housing-cycle timing. | High data confidence |
| Investment certainty | Medium certainty. MAS is a good business, but the price already discounts a healthier housing and repair cycle plus continued margin control. | Medium |
MAS AI stock forecast
The MAS AI stock forecast uses scenario ranges around the $79.34 quote. The bullish case requires continued repair-and-remodel resilience, 2026 adjusted EPS near or above guidance, margin expansion, and steady buybacks. The base case assumes modest execution with limited multiple expansion. The bearish case assumes housing or consumer demand weakens, tariffs or channel pressure hit margins, or investors assign a lower home-improvement multiple.
$100.00 to $116.40
More likely if Q2 and Q3 sales confirm Q1 was not a one-quarter rebound, adjusted EPS tracks above the $4.10 to $4.30 range, Behr and Delta maintain share, and the market keeps a low-20s earnings multiple on repair-and-remodel quality.
$78.00 to $87.20
More likely if 2026 sales are roughly flat to up low-single digits, adjusted EPS lands near the $4.20 midpoint, buybacks support per-share growth, and the valuation stays near the high-teens earnings range.
$59.30 to $70.00
More likely if repair-and-remodel demand softens, Home Depot or channel inventory slows orders, tariffs or materials costs reduce margin, or the stock rerates to a mid-teens multiple.
MAS AI technical analysis
MAS AI technical analysis starts from the $79.34 quote, the $78.76 to $81.05 recent day range, and the $58.16 to $83.21 52-week range reported around the July 8, 2026 cutoff. Because this static page does not fetch request-time chart data, live moving averages, RSI, volume, and support or resistance should be confirmed in a charting tool before use.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $79.34 | Quote used for this page as of the July 8, 2026 data cutoff. |
| Near support | $78.76 to $78.93 | The upper area combines the recent intraday low and Investing.com classic S1 pivot. A break below it would weaken the short-term setup. |
| Deeper support | $58.16 to $66.23 | The lower bound is the 52-week low and ChartMill identified a wider technical support zone from the mid-60s down toward the high-50s. |
| Near resistance | $81.05 to $83.21 | The lower bound is the recent intraday high and the upper bound is the reported 52-week high reached on July 2, 2026. |
| 50-day moving average | $80.82 Investing.com daily snapshot | MAS was slightly below this 50-day reference at the cutoff, so reclaiming it would improve the short-term trend read. |
| Momentum | Mixed | Investing.com showed a strong buy overall technical read, but RSI 14 was 36.231 and MACD was negative, which makes short-term momentum less clean. |
| Volume | 1.85 million versus 2.8 million 65-day average | MarketWatch reported volume at 66% of average on the latest quoted session, so the pullback was not confirmed by unusually heavy volume. |
| Volatility | Medium monitoring priority | Earnings on July 29, 2026, repair-and-remodel data, rates, tariffs, retailer demand, and housing headlines can change the setup. |
| Invalidation | Close below $78.50, then $73.96 | A close below the near pivot support would weaken the current setup. A move toward the lower StockInvest support area would turn the trade into a deeper reset. |
MAS AI trading strategy
The MAS AI trading strategy is a rules-based framework for a branded home improvement stock near recent highs. It is not personalized advice. Any setup should be paired with position sizing, updated filings, live chart confirmation, and a clear stop or thesis invalidation level.
Wait for MAS to reclaim the $80.82 50-day moving average area and hold above the $81 to $83 resistance zone with improving volume. Confirmation should include stable Q2 commentary, steady adjusted margin, and no cut to the $4.10 to $4.30 adjusted EPS guidance range.
A failed reclaim of the 50-day area or a close below the $78.50 support zone should invalidate the short-term setup.
If MAS pulls back toward support, compare the selloff with verified fundamentals: Plumbing Products growth, Decorative Architectural margin, Behr demand, Delta channel data, cash flow, and share repurchase pace.
Do not average down if the weakness is tied to a guidance cut, weaker repair-and-remodel demand, Home Depot order pressure, or tariff-driven margin deterioration.
Track Q2 2026 sales, segment operating margin, adjusted EPS, operating cash flow, repurchases, net debt, retailer concentration commentary, and 2028 target updates after the May 2026 investor day.
Reduce confidence when price strength is driven only by housing-cycle optimism and not matched by sales growth, margin durability, cash conversion, or per-share value creation.
Investment research summary
Customers pay Masco for trusted branded products that make bathrooms, kitchens, paint projects, hardware upgrades, and spas easier to buy, install, and maintain through retail and trade channels.
The moat is brand, shelf space, channel trust, product breadth, installer familiarity, and scale. Behr, Delta, hansgrohe, Liberty, and HotSpring are hard to displace, but not immune to private label or retailer bargaining power.
The thesis can fail if repair-and-remodel demand falls, retailer concentration increases pricing pressure, tariffs raise costs, product innovation slows, or buybacks happen at prices that do not create value.
Management is emphasizing consumer brands, productivity, Liberty integration into Delta, disciplined capital return, and long-term financial targets. The new CEO period raises execution watch points.
Aging housing stock, home equity, smaller-ticket repair projects, water efficiency, premium fixtures, and branded paint support long-term demand, while rates and consumer budgets can delay larger projects.
At roughly 19.7x TTM EPS and near the 52-week high, MAS has a smaller margin of safety than during housing scares. The base case needs EPS delivery and cash conversion, not just multiple expansion.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| MAS price | $79.34 | MarketWatch quote page, delayed quote on July 8, 2026 | July 8, 2026 |
| Market capitalization | $16.01 billion, verified as $79.34 x 201.73 million shares with 0.03% variance | financial_rigor.py market cap verification | July 8, 2026 |
| Share count | 201.73 million from MarketWatch, with StockAnalysis showing 198.43 million after recent repurchases | MarketWatch and StockAnalysis share statistics | July 8, 2026 |
| FY2025 revenue | $7.562 billion, cross-validated with Masco release and StockAnalysis at 0.00% variance | Masco FY2025 results and StockAnalysis | July 8, 2026 |
| FY2025 net income attributable to Masco | $810 million, cross-validated at 0.00% variance | Masco FY2025 release and 2025 annual report | July 8, 2026 |
| Q1 2026 revenue | $1.918 billion, up 6% year over year | Masco Q1 2026 results | July 8, 2026 |
| Q1 2026 adjusted EPS guidance | 2026 adjusted EPS guidance maintained at $4.10 to $4.30 | Masco Q1 2026 results | July 8, 2026 |
| Q1 2026 cash and long-term debt | $388 million cash and cash investments, $2.945 billion long-term debt, plus $129 million notes payable | Masco Q1 2026 balance sheet | July 8, 2026 |
| FY2025 segment sales | Plumbing Products $4.992 billion reported, Decorative Architectural Products $2.570 billion reported | Masco FY2025 segment data | July 8, 2026 |
| Technical snapshot | 52-week range $58.16 to $83.21, RSI 14 at 36.231, 50-day moving average $80.82 | MarketWatch and Investing.com technical pages | July 8, 2026 |
This MAS AI stock analysis page is an informational research tool only and is not investment advice, financial planning, or a recommendation to buy, sell, or hold Masco Corporation. Forecasts are scenario-based estimates from available public data and can be wrong. Always verify current filings, live market data, risk tolerance, and portfolio context before making financial decisions.
