Bullish case
$125 to $135
More likely if organic sales stay near 4% to 5%, gross margin expands, Miss Mouth and Touchland keep scaling, retailer demand holds, and the market values CHD near 30x to 32x forward earnings.
Church & Dwight Co., Inc. research snapshot
CHD AI stock analysis currently reads Church & Dwight Co., Inc. as a high-quality consumer staples compounder whose momentum improved after a strong Q2 2026 report on July 31, 2026. The August 2, 2026 data cutoff uses a $98.81 share price, about $23.44 billion verified market cap, TTM EPS near $3.11, TTM free cash flow near $1.12 billion, and Q2 organic sales growth of 5.8%. Church & Dwight raised its full-year outlook: organic sales up about 4% to 5%, adjusted EPS up 6% to 8%, and cash from operations near $1.175 billion, helped by the closed Miss Mouth acquisition. The main caution is valuation. CHD still trades around 31.7x TTM earnings and 21x TTM free cash flow, so the CHD AI stock forecast depends on continued organic growth, margin expansion, and clean integration of Miss Mouth and Touchland. This page is informational research and not investment advice.
Current price
$98.81
Market cap
$23.44 billion verified market cap
AI score
72 / 100
Rating
Improving consumer staples compounder with premium valuation
Trend status
Technically neutral, with price above rising 20-day, 50-day, and 200-day moving averages
Data cutoff (updated monthly)
August 4, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | CHD sells household, personal care, and specialty products through brands such as ARM & HAMMER, OxiClean, TheraBreath, Hero, Batiste, Trojan, Touchland, and Miss Mouth. | High |
| Moat | The moat comes from brand trust, shelf space, retailer relationships, advertising scale, category breadth, and repeat purchase behavior rather than deep technology lock-in. | Medium-high |
| Management | Rick Dierker delivered Q2 organic growth of 5.8%, raised the 2026 outlook, and closed the Miss Mouth acquisition while keeping dividends and buybacks on track. | High |
| Financial trend | TTM revenue reached about $6.23 billion, TTM net income about $744.8 million, and Q2 2026 organic sales grew 5.8% with 4.3% volume growth. | High |
| Valuation | At $98.81, CHD screens near 31.7x TTM EPS, 21x free cash flow per share, 5.4x book value, and 3.8x sales, with a forward PE near 25.3x. | High |
| Technical trend | ChartMill rated technicals 4/10 and setup 6/10, with neutral long and short term trends, RSI near 53.6, and price above rising 20-day, 50-day, and 200-day averages. | Medium |
| Risk level | Key risks are valuation compression, retailer price pressure, private-label substitution, tariff and Middle East cost pressure, marketing spend, and acquisition integration. | Medium-high |
| AI confidence | Descriptive confidence is high because filings, company releases, and StockAnalysis agree on core data. Forecast confidence is lower because consumer demand and multiples can shift. | High data confidence |
| Investment certainty | CHD is a durable defensive franchise with improving momentum, but current returns depend on execution and whether investors keep paying a premium for mid-single-digit earnings growth. | Medium |
CHD AI stock forecast
The CHD AI stock forecast uses the $98.81 cutoff price, TTM EPS near $3.11, and a three-year scenario model run through the financial_rigor.py tool. The model produced a bearish area near $66, a base area near $100, and a bullish area near $132 before dividends. The wide range reflects a defensive business with high valuation sensitivity.
$125 to $135
More likely if organic sales stay near 4% to 5%, gross margin expands, Miss Mouth and Touchland keep scaling, retailer demand holds, and the market values CHD near 30x to 32x forward earnings.
$95 to $105
More likely if EPS compounds near the mid-single-digit to high-single-digit range, free cash flow remains strong, and the valuation multiple moves closer to a 25x to 27x earnings framework.
$60 to $72
More likely if organic growth slows, retailers resist pricing, tariffs or Middle East costs pressure margins, Miss Mouth or Touchland underdeliver, and CHD is valued closer to a market multiple.
CHD AI technical analysis
CHD AI technical analysis is neutral as of the July 31, 2026 close. ChartMill showed price at $98.81 with neutral long term and short term trends, price above rising 20-day, 50-day, and 200-day simple moving averages, RSI near 53.6, MACD near 0.15, and ATR near 2.5%. The key test is whether CHD can hold the $95.58 to $98.03 support zone and then clear the $99.58 to $101.64 resistance area.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $98.81 | Latest verified market quote used for valuation and market-cap checks at the July 31, 2026 close. |
| Immediate support | $95.58 to $98.03 | ChartMill flags this support zone from multiple trend lines and important moving averages in several time frames. |
| Deeper support | $90.72 to $93.74 | A second support zone that brackets the 200-day moving average near $93, where buyers have defended price before. |
| Near resistance | $99.58 to $99.78 | ChartMill identified this resistance zone just above the current price, so a reclaim would improve short-term tone. |
| Higher resistance | $101.64 to $102.66 | This reflects a weekly trend line resistance and the upper end of the recent 20-day range near $101.68. |
| Moving averages | 20-day $97.55, 50-day $97.09, 200-day $93.04 | Price is above rising 20-day, 50-day, and 200-day moving averages, which supports a neutral-to-constructive trend read. |
| Momentum | RSI near 53.6, MACD near 0.15 | Momentum is neutral with RSI in the middle band and MACD slightly above zero, leaving room to either side. |
| Volume | Average volume near 1.94 million shares a day | Liquidity is healthy; earnings-date volume and breakouts above resistance should be read with normal CHD volume context. |
| Volatility | ATR near 2.5% | ChartMill labeled volatility as medium, so earnings or guidance surprises can move price more than day-to-day range. |
| Invalidation | Close below $95.58, then below $93 | A break below $95.58 weakens the setup. A break below $93 would open a retest of the $90.72 to $93.74 zone. |
CHD AI trading strategy
The CHD AI trading strategy below is a rules-based research framework, not personal advice. It connects price action with organic sales, gross margin, advertising spend, retailer demand, Miss Mouth and Touchland integration, buybacks, and the Q3 2026 earnings report expected in late October 2026.
Watch for CHD to reclaim and hold $99.58 to $101.64 while Q3 results confirm organic growth near 3%, adjusted EPS near $0.89, and continued gross margin expansion.
A close back below $95.58 should reduce trend confidence, especially if management lowers organic sales, adjusted EPS, cash flow, or margin guidance.
If CHD pulls toward $90.72 to $93.74 without deterioration in brand share or margin outlook, compare the lower price with normalized earnings power, free cash flow yield, dividend growth, and buybacks.
Do not treat every pullback as value. Recheck valuation against expected EPS growth, retailer pressure, private-label risk, and acquisition execution before adding exposure.
Track organic sales, volume versus price mix, gross margin, marketing expense, adjusted EPS, cash from operations, free cash flow, Miss Mouth and Touchland growth, and share repurchases.
Position sizing should reflect that CHD is defensive but not cheap. Multiple compression can offset good operating results.
Investment research summary
Customers pay CHD for trusted, repeat-purchase household and personal care products that solve everyday needs in laundry, oral care, cat litter, acne care, dry shampoo, stain removal, condoms, baking soda, and specialty products.
The moat is strongest in ARM & HAMMER heritage, retailer shelf space, advertising scale, innovation cadence, category breadth, and habitual consumer use. It is weaker where private-label alternatives or larger CPG rivals can match price and promotion.
The thesis fails if CHD pays too much for acquisitions, loses shelf space, overestimates Miss Mouth or Touchland growth, faces margin pressure from tariffs and Middle East costs, or its premium multiple compresses faster than EPS grows.
Rick Dierker has emphasized portfolio reshaping, productivity, acquisitions, and shareholder returns. The management test is whether buybacks and M&A create value without weakening the balance sheet or brand investment.
Consumer staples demand is steady but not immune to trade-down behavior. CHD benefits from defensive categories, premium niches, e-commerce growth, and international expansion, while slower category growth and retailer bargaining power limit upside.
At $98.81, CHD prices in a strong deal of predictability. Margin of safety depends less on balance sheet survival and more on whether mid-single-digit to high-single-digit EPS growth can justify a high-twenties or low-thirties earnings multiple.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| CHD quote reference | $98.81 close on July 31, 2026 | StockAnalysis market quote | August 2, 2026 |
| Market capitalization | $23.44 billion, verified by financial_rigor.py using $98.81 x 237.20 million shares | StockAnalysis share count and financial_rigor.py | August 2, 2026 |
| Q2 2026 net sales and organic growth | Net sales up 1.6% with organic sales up 5.8%, volume up 4.3%, and price mix up 1.5% | Church & Dwight Q2 2026 earnings release | August 2, 2026 |
| Q2 2026 adjusted EPS | $0.89 adjusted EPS, above the $0.88 outlook | Church & Dwight Q2 2026 earnings call | August 2, 2026 |
| FY2025 net sales and net income | $6.203 billion net sales and $736.8 million net income, cross-validated from Church & Dwight and StockAnalysis | StockAnalysis income statement | August 2, 2026 |
| TTM net income and EPS | $744.8 million TTM net income and $3.11 TTM EPS | StockAnalysis income statement | August 2, 2026 |
| TTM free cash flow | $1.115 billion and $4.65 per share | StockAnalysis cash flow statement | August 2, 2026 |
| Cash and total debt | $254.8 million cash and $2.256 billion total debt at June 30, 2026 | StockAnalysis balance sheet | August 2, 2026 |
| 2026 outlook | Organic sales up about 4% to 5%, adjusted EPS up 6% to 8%, cash from operations near $1.175 billion | Church & Dwight Q2 2026 earnings release | August 2, 2026 |
| Analyst consensus | Buy rating from 21 analysts with an average price target of $104.37 | StockAnalysis forecast, S&P Global and TipRanks | August 2, 2026 |
| Technical indicator snapshot | Technical rating 4/10, setup 6/10, neutral trends, RSI 53.62, MACD 0.15, ATR 2.5% | ChartMill technical analysis | August 2, 2026 |
This CHD AI stock analysis is an informational research tool only. It is not investment advice, a solicitation, or a personalized recommendation. Forecast scenarios are based on available public data as of August 2, 2026, and can be wrong if earnings, valuation multiples, consumer demand, tariffs, input costs, acquisition execution, or market conditions change.
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