Separate the source of sales from the source of funding
Internally developed products, new locations and price changes can contribute to organic sales. Buying a business changes the consolidated perimeter when the accounting criteria are met. Either approach can consume cash or use debt or equity financing. A joint venture does not necessarily add its full sales to consolidated revenue; check whether it is consolidated or accounted for under the equity method.
| Question | Internal expansion | Acquisition |
|---|---|---|
| What changes? | Capacity, customer demand, price or product mix within the defined perimeter | The operations controlled and included in reporting |
| When do sales appear? | When the applicable revenue-recognition criteria are met | Acquired sales enter the relevant consolidated periods; announcement is not closing |
| What can go wrong? | Unsuccessful development, poor unit economics, execution or capacity constraints | Overpayment, integration, financing, customer retention or accounting complexity |
| What establishes value? | Expected cash returns against all incremental investment and risk | Expected acquired cash returns against purchase price, integration costs and financing |