YETI Holdings, Inc. research snapshot
YETI AI stock analysis as of the August 4, 2026 data cutoff reads YETI Holdings as a premium outdoor lifestyle brand with a durable brand moat, high-margin direct-to-consumer revenue near 60% of sales, and improving momentum after a Q1 2026 earnings beat that led management to raise full-year guidance. The stock traded at $50.01 at the August 3, 2026 close, up 2.19% from the $48.94 July 31 close, carrying a market capitalization near $3.79 billion on roughly 75.76 million shares outstanding. The three-scenario framework produced a bearish area near $30, a base area near $53, and a bullish area near $76 over three years, while 16 analysts carry a consensus Buy rating with an average target near $53.07. This page uses scenario ranges and source checks, not a certain stock price prediction, and is for informational use only, not investment advice.
Current price
$50.01 at the August 3, 2026 close, up 2.19% from the $48.94 July 31 close, after a session range of $49.48 to $51.04
Market cap
$3.79 billion
AI score
64 / 100
Rating
Premium outdoor brand with a durable moat, improving momentum after a Q1 2026 beat, and a reasonable forward valuation
Trend status
Uptrend above the 50-day ($48.91) and 200-day ($43.21) moving averages, consolidating below the July 20, 2026 high of $53.21 with neutral RSI near 52
Data cutoff (updated monthly)
August 4, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | YETI sells premium outdoor and lifestyle products at a significant price premium over competitors. The model combines high-margin direct-to-consumer sales near 60% of revenue with wholesale, and has expanded from coolers into drinkware, bags, apparel, and outdoor living. Gross margin TTM is 56.97%, operating margin 10.77%, and profit margin 8.36%. | Medium-high |
| Moat | Brand moat driven by aspirational lifestyle positioning, influencer and word-of-mouth marketing, and a durability reputation. Customers pay 2-3x competitor prices for coolers and drinkware. The moat is real but narrower than classic luxury brands because functional competitors such as RTIC, Igloo, and Coleman offer similar products at lower prices and switching costs are near zero. | Medium |
| Management | Founders Roy and Ryan Seiders built the brand from a fishing cooler startup to a roughly $3.8 billion public company. Management has expanded categories intelligently, maintained high gross margins, kept buying back shares with shares down 5.84% year over year, and after the Q1 2026 beat raised full-year sales and EPS guidance. Insider ownership is low near 0.90%. | Medium |
| Financial trend | Revenue grew from roughly $1.41B in FY2021 to $1.87B in FY2025 and $1.90B TTM, about 15% CAGR over the period but only +3.16% TTM. Q1 FY2026 sales grew 8.3% with wholesale up 19%. Net income TTM is $158.63M with a margin near 8.36%, ROE near 22.28%, and free cash flow TTM near $257.5M at a 13.57% FCF margin. | High |
| Valuation | At $50.01, YETI trades at 25.13x trailing EPS of $1.99 and 16.78x forward earnings, with PEG near 1.26 and EV/EBITDA near 15.1x. The three-scenario framework produces a bearish area near $30, a base area near $53, and a bullish area near $76 over three years. | Medium |
| Technical trend | Price rallied from the 52-week low near $30.51 to a July 20, 2026 high of $53.21 and is now consolidating near $50, above the 50-day ($48.91) and 200-day ($43.21) moving averages. RSI near 51.65 is neutral with room in either direction. The stock is up 39.19% over 52 weeks. | Medium |
| Risk level | Key risks include tariff-driven gross margin pressure with recovery expected in the second half of 2026, intense competition in the US Drinkware category, consumer spending normalization, elevated short interest near 10.8% of float, no dividend, and net debt of roughly $97 million against $127.79 million cash. | Medium-high |
| AI confidence | High for descriptive facts, audited market cap math, and cross-checked trailing data. Medium for forward scenarios and chart levels because tariff policy and drinkware competition are uncertain. | High data confidence |
| Investment certainty | Medium certainty. The brand, margins, and cash flow check out and the analyst consensus is Buy, but consumer discretionary cyclicality and competition cap the certainty. This page gives a research framework, not a buy or sell instruction. | Medium |
YETI AI stock forecast
The YETI AI stock forecast uses scenario math around the $50.01 quote and trailing EPS of $1.99. The audited three-year framework produced a bearish area near $30, a base area near $53, and a bullish area near $76. Actual outcomes depend on tariff policy, drinkware competition, consumer spending trends, and the pace of category and international expansion.
$70 to $80
More likely if YETI sustains double-digit revenue growth through international expansion and new categories such as bags, apparel, and outdoor living, gross margins recover above 57% as tariff costs ease, and the market assigns a multiple near 25x forward earnings reflecting confidence in brand power and category breadth.
$48 to $58
More likely if YETI continues mid-single-digit revenue growth driven by DTC channel strength and steady wholesale, gross margins stabilize near 57%, and the market values the stock at 18-20x forward earnings, consistent with the average analyst target near $53.07.
$25 to $34
More likely if US consumer spending on premium outdoor goods normalizes sharply, lower-priced competitors gain meaningful share, tariff costs keep compressing gross margins, and the multiple contracts to 14x or below.
YETI AI technical analysis
The YETI AI technical analysis is based on price action through the August 3, 2026 close. The stock is in an uptrend above the 50-day ($48.91) and 200-day ($43.21) moving averages, consolidating below the July 20, 2026 high of $53.21. Technical levels should be used as reference points, not precise trade triggers.
| Level | Value | Why it matters |
|---|---|---|
| Resistance R1 | $53.21 | 52-week high set July 20, 2026. A break above with volume would signal continuation. Analyst targets average $53.07 with a median near $54 and a high of $70. |
| Resistance R2 | $55.00 | Round-number resistance above the 52-week high, near the Raymond James and Baird targets of $55. Represents roughly 10% upside from the current price. |
| Support S1 | $48.91 | 50-day moving average and the first level to watch on a pullback. Price held this area during the early July consolidation. |
| Support S2 | $43.21 | 200-day moving average and the main long-term trend line. A break below this level would suggest the uptrend is weakening. |
| Moving averages | 50-day $48.91, 200-day $43.21, both bullish | Price is above both moving averages, a bullish alignment. The 50-day average near $48.91 and 200-day near $43.21 provide layered support. |
| Momentum | Neutral | RSI near 51.65 on StockAnalysis.com indicates neutral momentum. The stock is up 39.19% over 52 weeks with a 5Y monthly beta near 1.73. |
YETI AI trading strategy
The YETI AI trading strategy provides a framework for traders to build their own approach, not personalized investment advice. These setups can be coded as Pine Script strategies using the Pineify visual editor or AI coding agent. Always use position sizing and stop losses.
Enter on pullbacks toward the 50-day SMA near $48.91 with confirmation of bullish price action. A stop loss below the 200-day SMA near $43.21 protects against trend reversal. A take profit near the 52-week high of $53.21 is a logical first target, with a second target near $55.
Risk per trade: 8-12% below entry. Position size so this risk is less than 1% of portfolio. If price closes below the 200-day SMA, exit and wait for re-establishment of the uptrend.
If YETI pulls back toward $48.91 (50-day SMA) without a fundamental catalyst change, a mean-reversion entry with a tight stop near $47 targets a return to the $50-$52 range. This works best when RSI dips toward 40-45 and volume is declining.
Tight stop of 4-5% below entry. Mean-reversion trades in trending stocks have a higher probability of success. Avoid this setup if the broader market is in a downtrend.
YETI reports second quarter fiscal 2026 results on August 13, 2026, and typically sees expanded volatility around earnings. An options-based or position-sized entry on a break of the post-earnings range can capture follow-through. Goldman Sachs upgraded to Buy with a $63 target on July 20, 2026.
Reduce position size to 50% of normal for earnings trades. Consider using options for defined-risk exposure. The stock has a beta near 1.73 and short interest near 10.8% of float, so moves can be sharp.
Investment research summary
YETI sells premium outdoor and lifestyle products at a significant price premium by building an aspirational brand around durability and adventure. Customers pay $300-$500 for coolers that functionally equivalent competitors sell for $100-$200. The premium comes from brand perception and durability reputation, not functional superiority alone.
The YETI brand moat is genuine but narrower than premium luxury peers. Customers are loyal and willing to pay up, but switching costs are effectively zero and lower-priced competitors like RTIC have demonstrated the ability to replicate products at 40-60% lower prices. The moat depends on sustained brand marketing, product innovation, and the DTC relationship with customers.
The thesis fails if: (1) tariff costs keep compressing gross margin below the mid-50s, (2) the premium outdoor trend normalizes and consumers trade down to value alternatives, (3) YETI fails to scale new categories beyond coolers and drinkware profitably, or (4) intense drinkware competition forces margin-damaging discounting.
Founder-led with a clear product vision, but insider ownership is low near 0.90%. Capital allocation has been reasonable with category expansion, active share repurchases, and Q1 2026 guidance raises after an earnings beat. The key risk is whether the team can navigate the transition from a single-category brand to a multi-category outdoor lifestyle company amid tariff uncertainty.
YETI operates in the premium outdoor and lifestyle goods sector, which is normalizing after the COVID-era surge. The industry benefits from secular trends toward experiences and outdoor activities, but faces tariff and demand headwinds. The premium segment is more resilient than mass-market outdoor goods, and YETI leads it with a durable brand.
At 25.13x trailing earnings and 16.78x forward earnings with PEG near 1.26, YETI trades at a premium to the broader market but near its own historical range. The bear case near $30 implies roughly 40% downside, the base case near $53 modest upside, and the bullish case near $76 about 52% upside over three years. Margin of safety is limited at current prices, making this a hold-watch with improving momentum rather than a clear buy.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| Current price (August 3, 2026 close) | $50.01 | StockAnalysis.com | August 4, 2026 |
| Market capitalization | $3.79 billion | StockAnalysis.com | August 4, 2026 |
| Shares outstanding | 75.76 million | Calculated from market cap / price, verified via financial_rigor.py at 0.11% deviation | August 4, 2026 |
| Trailing P/E | 25.13x | StockAnalysis.com, verified via financial_rigor.py | August 4, 2026 |
| Forward P/E | 16.78x | StockAnalysis.com | August 4, 2026 |
| PEG ratio (5yr expected) | 1.26 | StockAnalysis.com | August 4, 2026 |
| EPS (TTM) | $1.99 | Yahoo Finance and StockAnalysis.com | August 4, 2026 |
| Revenue (TTM) | $1.90 billion | StockAnalysis.com and Yahoo Finance | August 4, 2026 |
| Net income (TTM) | $158.63 million | StockAnalysis.com and Yahoo Finance | August 4, 2026 |
| Gross margin (TTM) | 56.97% | StockAnalysis.com | August 4, 2026 |
| Operating margin (TTM) | 10.77% | StockAnalysis.com | August 4, 2026 |
| Profit margin (TTM) | 8.36% | StockAnalysis.com and Yahoo Finance | August 4, 2026 |
| Return on equity (TTM) | 22.28% | StockAnalysis.com and Yahoo Finance | August 4, 2026 |
| Enterprise value | $3.91 billion | StockAnalysis.com | August 4, 2026 |
| EV/EBITDA (TTM) | 15.1x | StockAnalysis.com, verified via financial_rigor.py | August 4, 2026 |
| Price / Book (MRQ) | 5.62x | StockAnalysis.com | August 4, 2026 |
| Total cash (MRQ) | $127.79 million | StockAnalysis.com and Yahoo Finance | August 4, 2026 |
| Total debt (MRQ) | $224.63 million | StockAnalysis.com | August 4, 2026 |
| Net debt | $96.84 million | StockAnalysis.com | August 4, 2026 |
| Debt / Equity (MRQ) | 34.0% | StockAnalysis.com and Yahoo Finance | August 4, 2026 |
| Free cash flow (TTM) | $257.5 million | StockAnalysis.com | August 4, 2026 |
| Beta (5Y monthly) | 1.73 | StockAnalysis.com and Yahoo Finance | August 4, 2026 |
| 52-week range | $30.51 - $53.21 | StockAnalysis.com | August 4, 2026 |
| 50-day / 200-day moving average | $48.91 / $43.21 | StockAnalysis.com | August 4, 2026 |
| Average analyst target | $53.07 (consensus Buy, 16 analysts) | StockAnalysis.com and S&P Global | August 4, 2026 |
This YETI AI stock analysis page is for informational and educational purposes only. It is not investment advice, a stock recommendation, or a solicitation to buy or sell securities. Forecast scenarios are based on publicly available data through August 4, 2026 and hypothetical assumptions that may not materialize. Past performance does not guarantee future results. All investment decisions should be made with consideration of your personal financial situation and risk tolerance, preferably with advice from a licensed financial advisor. Data sources include StockAnalysis.com, S&P Global Market Intelligence, and Yahoo Finance and may contain errors or delays.
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