YETI Holdings, Inc. research snapshot
YETI AI stock analysis currently reads YETI Holdings as a premium outdoor brand with strong brand equity in coolers and drinkware, a growing direct-to-consumer channel, and expanding product categories into bags, apparel, and outdoor living. At the July 12, 2026 data cutoff, YETI traded near $47.97 with a verified market capitalization near $3.63 billion. The three-scenario framework suggests a bullish area near $77, a base area near $54, and a bearish area near $29 over three years. This page uses scenario ranges and source checks, not a certain stock price prediction, and is for informational use only.
Current price
$47.97
Market cap
$3.63 billion
AI score
60 / 100
Rating
Premium outdoor lifestyle brand with strong direct-to-consumer channel, durable moat, and reasonable valuation
Trend status
Near 52-week high at $51.89, above all major moving averages, RSI neutral near 55
Data cutoff (updated weekly)
July 12, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | YETI sells premium outdoor and lifestyle products at a significant price premium over competitors. The business model combines high-margin direct-to-consumer sales (roughly 60% of revenue) with wholesale distribution, and has expanded from coolers into drinkware, bags, and outdoor living. Gross margins historically in the 55-60% range reflect strong pricing power. | Medium-high |
| Moat | Brand moat driven by aspirational lifestyle positioning, influencer and word-of-mouth marketing, and product durability reputation. Customers pay 2-3x competitor prices for coolers and drinkware. However, the moat is narrower than classic luxury brands because functional competitors (RTIC, Igloo, Coleman) offer similar products at lower prices, and switching costs are near zero. | Medium |
| Management | Founders Roy and Ryan Seiders built the brand from a fishing cooler startup to a ~$3.6B public company. Management has navigated the post-IPO transition, expanded categories intelligently (drinkware, bags, outdoor living), and maintained high gross margins. Insider selling has been notable post-IPO but founder-led vision remains intact. | Medium |
| Financial trend | Revenue has grown from ~$800M in FY2019 to ~$1.9B TTM through January 2026, representing roughly 15% CAGR. Net income has grown to approximately $159M TTM with profit margins near 8.4%. Return on equity is strong at 22.3%. The balance sheet shows $128M cash against moderate debt, with levered free cash flow of $138M TTM. | High |
| Valuation | At $47.97, YETI trades at 24.5x trailing EPS of $1.96 and 16.8x forward EPS estimates. EV/EBITDA at 14.0x is above the consumer goods median. The three-scenario framework produces a bearish area near $29, a base area near $54, and a bullish area near $77 over three years, assuming normalized P/E ranges of 14-28x. | Medium |
| Technical trend | Price has rallied from the 52-week low near $29.81 and is approaching the 52-week high near $51.89. The stock trades above its 8, 20, 50, and 200-day SMAs. RSI near 55 is neutral, suggesting room for further upside without being overbought. MACD is positive but momentum appears to be moderating. | Medium |
| Risk level | Key risks include consumer spending normalization post-COVID premium outdoor boom, increased competition from lower-priced alternatives, inventory management in a discretionary retail environment, dependence on the YETI brand without diversification, and potential tariff exposure on imported manufacturing. | Medium-high |
| AI confidence | High for descriptive facts and audited calculations, medium for forward scenarios and chart levels. | High data confidence |
| Investment certainty | Medium certainty. The brand is real and the financials check out, but outdoor premium consumer goods face cyclical headwinds and competition. | Medium |
YETI AI stock forecast
The YETI AI stock forecast uses scenario math around the $47.97 quote and trailing EPS of $1.96. The audited three-year framework produced a bearish area near $29, a base area near $54, and a bullish area near $77. Actual outcomes depend on consumer spending trends, category expansion success, and competitive dynamics in outdoor premium goods.
$70 to $85
More likely if YETI sustains double-digit revenue growth through international expansion and new categories (bags, outdoor living, apparel), gross margins remain above 57%, and the market assigns a premium multiple near 28x forward earnings reflecting confidence in the brand power and category breadth.
$48 to $60
More likely if YETI continues mid-single-digit revenue growth driven by DTC channel strength and steady wholesale, gross margins stabilize near 55%, and the market values the stock at 20-24x forward earnings, consistent with its historical trading range.
$24 to $35
More likely if US consumer spending on premium outdoor goods normalizes sharply, lower-priced competitors (RTIC, Igloo, Coleman) gain meaningful market share, YETI faces margin compression from input cost inflation or tariff exposure, and the multiple contracts to 14x or below.
YETI AI technical analysis
The YETI AI technical analysis is based on price action through the data cutoff. The stock is in an uptrend since its 52-week low near $29.81, currently approaching resistance near $51.89. Technical levels should be used as reference points, not precise trade triggers.
| Level | Value | Why it matters |
|---|---|---|
| Resistance R1 | $51.89 | 52-week high set in June 2026. A break above with volume would signal continuation. Analyst price targets average $51.53. |
| Resistance R2 | $55.00 | Round-number resistance above the 52-week high. Represents roughly 15% upside from current levels and a key psychological barrier. |
| Support S1 | $44.00 | Near the 50-day SMA and a prior consolidation area from April-May 2026. First level to watch on a pullback. |
| Support S2 | $38.00 | Near the 200-day SMA and the March 2026 low. A break below this level would suggest the uptrend is weakening. |
| Moving averages | 8, 20, 50, 200-day SMA all bullish | Price is above all major moving averages. The 50-day SMA near $44 and 200-day SMA near $38 provide layered support. |
| Momentum | Neutral-bullish | RSI near 55 indicates neutral momentum with room for further upside. MACD is positive but flattening, suggesting moderating momentum. |
YETI AI trading strategy
The YETI AI trading strategy provides a framework for traders to build their own approach, not personalized investment advice. These setups can be coded as Pine Script strategies using the Pineify visual editor or AI coding agent. Always use position sizing and stop losses.
Enter on pullbacks to the 50-day SMA near $44 with confirmation of bullish price action. A stop loss below the 200-day SMA near $38 protects against trend reversal. A take profit near the 52-week high of $51.89 is a logical first target, with a second target near $55.
Risk per trade: 8-12% below entry. Position size so this risk is less than 1% of portfolio. If price closes below the 200-day SMA, exit and wait for re-establishment of the uptrend.
If YETI pulls back toward $44 (50-day SMA) without a fundamental catalyst change, a mean-reversion entry with a tight stop at $42 targets a return to the $48-$50 range. This works best when RSI dips toward 40-45 and volume is declining.
Tight stop of 4-5% below entry. Mean-reversion trades in trending stocks have a higher probability of success. Avoid this setup if the broader market is in a downtrend.
YETI typically sees expanded volatility around earnings (next expected early August 2026). An options-based or position-sized entry on break of the post-earnings range can capture follow-through. The analyst consensus is roughly $51.53 with a Morgan Stanley Equal-Weight rating at $48 target.
Reduce position size to 50% of normal for earnings trades. Consider using options for defined-risk exposure. The stock has a beta of 1.74, meaning it is more volatile than the market.
Investment research summary
YETI sells premium outdoor and lifestyle products at a significant price premium by building an aspirational brand around durability and adventure. Customers pay $300-$500 for coolers that functionally equivalent competitors sell for $100-$200. The premium comes from brand perception, not functional superiority alone.
YETI brand moat is genuine but narrower than premium luxury peers. Customers are loyal and willing to pay up, but switching costs are effectively zero and lower-priced competitors like RTIC have demonstrated the ability to replicate the product at 40-60% lower prices. The moat depends on sustained brand marketing and product innovation.
The thesis fails if: (1) the premium outdoor trend normalizes and consumers trade down to value alternatives, (2) YETI fails to expand beyond coolers and drinkware into profitable new categories, (3) inventory buildup forces margin-damaging discounting, or (4) tariff increases on imported products compress gross margins below 50%.
Founder-led with a clear product vision, but notable insider selling post-IPO raises questions about alignment. Capital allocation has been reasonable with category expansion investments and share repurchases. The key risk is whether the founding team can navigate the transition from a single-category brand to a multi-category outdoor lifestyle company.
YETI operates in the premium outdoor and lifestyle goods sector, which benefited from COVID-era outdoor recreation enthusiasm. The industry faces normalization headwinds but benefits from secular trends toward experiences and outdoor activities. The premium segment is more resilient than mass-market outdoor goods.
At 24.5x trailing earnings and 16.8x forward earnings, YETI trades at a premium to the broader market but below its historical averages. The bear case scenario near $29 implies roughly 40% downside from current levels, while the base case near $54 suggests modest upside. The margin of safety is limited at current prices, making this a hold-watch rather than a clear buy.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| Current price (June 23, 2026) | $47.97 | Yahoo Finance | July 12, 2026 |
| Market capitalization | $3.63 billion | Yahoo Finance | July 12, 2026 |
| Shares outstanding | ~75.8 million | Calculated from market cap / price, verified via financial_rigor.py | July 12, 2026 |
| Trailing P/E | 24.5x | Yahoo Finance | July 12, 2026 |
| Forward P/E | 16.8x | Yahoo Finance | July 12, 2026 |
| EPS (TTM) | $1.96 | Yahoo Finance | July 12, 2026 |
| Revenue (TTM) | ~$1.90 billion | Yahoo Finance | July 12, 2026 |
| Net income (TTM) | $158.6 million | Yahoo Finance | July 12, 2026 |
| Profit margin | 8.36% | Yahoo Finance | July 12, 2026 |
| Return on equity (TTM) | 22.3% | Yahoo Finance | July 12, 2026 |
| Enterprise value | $3.73 billion | Yahoo Finance | July 12, 2026 |
| EV/EBITDA (TTM) | 14.0x | Yahoo Finance | July 12, 2026 |
| Price / Book (MRQ) | 5.50x | Yahoo Finance | July 12, 2026 |
| Total cash (MRQ) | $127.8 million | Yahoo Finance | July 12, 2026 |
| Debt / Equity (MRQ) | 34.0% | Yahoo Finance | July 12, 2026 |
| Levered free cash flow (TTM) | $137.9 million | Yahoo Finance | July 12, 2026 |
| Beta (5Y monthly) | 1.74 | Yahoo Finance | July 12, 2026 |
| 52-week range | $29.81 - $51.89 | Yahoo Finance | July 12, 2026 |
| Average analyst target | $51.53 | Yahoo Finance | July 12, 2026 |
This YETI AI stock analysis page is for informational and educational purposes only. It is not investment advice, a stock recommendation, or a solicitation to buy or sell securities. Forecast scenarios are based on publicly available data through July 12, 2026 and hypothetical assumptions that may not materialize. Past performance does not guarantee future results. All investment decisions should be made with consideration of your personal financial situation and risk tolerance, preferably with advice from a licensed financial advisor. Data sources include Yahoo Finance and may contain errors or delays.
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