DICK'S Sporting Goods, Inc. research snapshot
DKS AI stock analysis as of the August 2, 2026 data cutoff reads DICK'S Sporting Goods as a scaled omni-channel sports retail platform that returned its core business and the acquired Foot Locker business to comparable-sales growth in Q1 2026. The stock closed at $195.91 on July 31, 2026, down about 10% from the $217.85 July 9 quote, with a market capitalization of about $17.53 billion, re-verified as $195.91 times 89.50 million shares against the StockAnalysis.com overview and statistics pages. The Q1 2026 report, released May 27, 2026, showed consolidated net sales of $5.165 billion, up 62.7%, GAAP diluted EPS of $3.54, non-GAAP diluted EPS of $2.90, DICK'S Business comparable sales up 6.0%, and the Foot Locker Business back to positive comparable sales and profitability on a proforma basis. Management raised the low end of full-year 2026 comparable-sales guidance for both businesses and kept consolidated non-GAAP EPS guidance at $13.50 to $14.50. The technical setup is corrective, with price below the 50-day moving average near $220.25 and the 200-day moving average near $213.50 after a 52-week high near $244.38 in June. Analysts hold a Buy consensus with an average target of $250.14, about 27.7% above the current price, while net debt near $6.8 billion, restructuring charges, consumer discretionary demand, and a dual-class voting structure keep risk elevated. This page is informational only and is not investment advice.
Current price
$195.91
Market cap
$17.53 billion
AI score
67 / 100
Rating
Strong sports retail platform with Foot Locker integration, leverage, and technical risk to monitor
Trend status
Corrective, below the 50-day and 200-day moving averages after a June high near $244
Data cutoff (updated monthly)
August 4, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | DICK'S combines sporting goods, athletic apparel and footwear, stores, ecommerce, GameChanger, and specialty banners, and now operates the Foot Locker Business, including Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos, with about 3,115 store locations. The core DICK'S Business posted 6.0% comparable-sales growth in Q1 2026 on top of 4.5% a year earlier. | High |
| Moat | Scale, vendor relationships, omni-channel fulfillment, experiential House of Sport formats, private and vertical brands, merchandising data, and a global Foot Locker footprint support the moat, but consumers can still switch to Nike, Adidas, Amazon, Walmart, specialty stores, and direct-to-consumer brands. | Medium-high |
| Management | Management has invested in House of Sport, digital capabilities, vertical brands, Fast Break store remodels, and Foot Locker. The central capital-allocation test is whether integration returns exceed the cost of debt, restructuring, and ongoing capital expenditure, with Q1 providing early evidence of positive Foot Locker comps and profitability. | Medium |
| Financial trend | Fiscal 2025 sales reached $17.215 billion, up 28.1%, while GAAP net income was $849.24 million, down 27.1%. Q1 2026 consolidated sales grew 62.7% to $5.165 billion because Foot Locker was included, with GAAP diluted EPS of $3.54 and non-GAAP diluted EPS of $2.90. | High |
| Valuation | At $195.91 and TTM EPS of $10.36, the trailing P/E is about 18.9x. Forward valuation near 13.7x on the $14.29 FY2026 consensus estimate is more relevant to the new consolidated structure but still assumes the integration and consumer backdrop hold. | High for math, medium for forward value |
| Technical trend | The July 31, 2026 close of $195.91 is below the 50-day moving average of $220.25 and the 200-day moving average of $213.50, with RSI near 33.8 and a Barchart technical opinion of 40% Sell. The setup is corrective and needs a reclaim of the 200-day average to turn constructive. | Medium |
| Risk level | Risk is medium-high because consumer discretionary demand, Foot Locker integration, restructuring charges, international execution, inventory, vendor concentration, debt near $7.79 billion, and a dual-class voting structure can affect results. | Medium-high |
| AI confidence | Reported financial data is well documented and cross-validated. Forecast confidence is lower because acquisition accounting and the Foot Locker turnaround make the consolidated earnings base less comparable with prior periods. | High data confidence |
| Investment certainty | Medium certainty. The page supports a research process, not a buy or sell decision, until the August 27, 2026 Q2 report and subsequent quarters show how integration, comparable sales, and cash generation are progressing. | Medium |
DKS AI stock forecast
The DKS AI stock forecast uses three-year scenario ranges from the August 2, 2026 data cutoff, the FY2026 consensus EPS estimate of $14.29, and explicit earnings-multiple assumptions. It is a scenario tool, not a price promise. The ranges change if Foot Locker integration, consumer demand, margins, leverage, or the market valuation changes.
$280 or higher
More likely if the DICK'S Business sustains comparable-sales growth near 4% or more, Foot Locker expands profitably, Fast Break scales to about 250 stores, EPS compounds near the 11.98% three-year consensus growth rate toward about $20, and the market supports a 14x forward multiple.
About $215
More likely if EPS grows near 8% to 9% annually, Foot Locker improves gradually, capital spending stays elevated, and the market assigns about a 12x forward earnings multiple.
About $150
More likely if consumer spending weakens, Foot Locker integration and store closures disappoint, restructuring charges persist, EPS falls toward the low $14 range or lower, and the multiple contracts toward 11x.
DKS AI technical analysis
DKS AI technical analysis uses the $195.91 July 31, 2026 close and public technical snapshots as of the August 2, 2026 data cutoff. The static page cannot fetch live chart data. Support, resistance, moving averages, momentum, volume, and volatility must be rechecked in a current chart before use.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $195.91 | Public close at the July 31, 2026 session, data cutoff August 2, 2026. |
| Near support | $194.04, then $192.16 and $189.15 | Barchart key turning points below the last price. A deeper test targets the 52-week low near $186.67. |
| Major support | $186.67 | The 52-week low, set March 16, 2026, and a key line for the corrective setup. |
| Near resistance | $198.93, then $201.94 and $203.81 | Barchart key turning points above the last price, followed by the 200-day moving average near $213.50. |
| 50-day moving average | $220.25 | Reported by StockAnalysis near the data cutoff. Price was below it, so confirm a reclaim with live data. |
| 200-day moving average | $213.50 | Reported by StockAnalysis near the data cutoff. A sustained move back above it would improve the trend picture. |
| Momentum | Weak | RSI was near 33.8 and the Barchart technical opinion was 40% Sell with a strengthening short-term outlook, so the near-term move is corrective. |
| Volume | Confirm live volume | Use volume participation on a move through resistance or support rather than a stale average. |
| Volatility | Elevated event risk | Options implied volatility was near 44.7%, with the expected move around 6.5% over 19 days and an expected range near $183 to $209 ahead of the August 27 earnings report. |
| Invalidation | Sustained close below $186.67 | This is a framework trigger, not a guaranteed stop price. Reassess the operating thesis and live chart if it occurs. |
DKS AI trading strategy
The DKS AI trading strategy is a rules-based research framework for a retailer integrating a major acquisition during a corrective price phase. It is not personalized advice. Position size, loss limits, and a fresh review of live price, volume, earnings releases, debt, and integration updates should come before any action.
Wait for DKS to reclaim the 200-day moving average near $213.50 and then the 50-day moving average near $220.25 with better volume and operating evidence that the core business and Foot Locker are meeting plan.
Exit or reassess if the reclaim fails, price closes back below the reclaimed level, or integration or comparable-sales guidance deteriorates.
If DKS tests the $186.67 to $194 area, compare the price move with comparable sales, gross margin, inventory, debt, and Foot Locker restructuring progress before treating it as a value entry, and note RSI near 34 already suggests a stretched near-term move.
Do not average down without a preset maximum loss and a revised thesis after the August 27 earnings report or other updates.
Track DICK'S comparable sales, Foot Locker comparable sales and segment profit, consolidated operating margin, cash flow, net debt, capital expenditure, asset-review charges, Fast Break store count, and share count.
Reduce confidence when price strength is not supported by margin, cash-flow, or integration milestones, or when leverage and restructuring charges keep rising.
Investment research summary
Customers pay DICK'S for sports equipment, athletic apparel and footwear, specialty advice, local store access, ecommerce convenience, and youth-sports participation tools, and now also for global sneaker culture through Foot Locker. The model depends on merchandising relevance, inventory availability, store productivity, and omni-channel execution across roughly 3,115 stores.
The moat rests on scale, brand and vendor relationships, merchandising data, fulfillment, large experiential stores, private-label and vertical brands, GameChanger, and a multi-banner global portfolio. It is moderate because sporting-goods shoppers have many online, specialty, big-box, and brand-direct alternatives.
The thesis fails if Foot Locker integration consumes more cash than expected, consumer discretionary demand retreats, inventory or promotional pressure erodes margins, store closures distract management, debt near $7.79 billion limits flexibility, or vendors shift distribution toward direct channels.
Management has chosen to invest in House of Sport formats, digital tools, vertical brands, Fast Break, and Foot Locker. The decisive test is capital allocation: whether the combined company earns returns above its financing, integration, and store-investment costs, with Q1 Foot Locker profitability an early positive signal.
Sports participation, athletic apparel, youth sports, the 2026 FIFA World Cup in the United States, and omnichannel convenience are supportive trends. The counterforces are discretionary spending pressure, promotional competition, changing brand distribution, weather sensitivity, and international retail complexity.
The $195.91 price equals about 18.9x TTM EPS of $10.36 and near 13.7x the FY2026 consensus EPS of $14.29, with a 2.55% dividend yield. Margin of safety depends on treating the Foot Locker acquisition as a cash-generative expansion rather than merely a revenue addition, and on the market re-rating the stock from a corrective technical position.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| Current price and market capitalization | $195.91 price at the July 31, 2026 close and $17.53 billion market cap, equal to $195.91 times 89.50 million shares | StockAnalysis DKS overview and statistics | August 2, 2026 |
| Shares outstanding | 89.50 million, up 5.96% year over year | StockAnalysis DKS statistics | August 2, 2026 |
| Q1 2026 consolidated results (13 weeks ended May 2, 2026) | $5.165 billion net sales, up 62.7%, GAAP diluted EPS of $3.54, and non-GAAP diluted EPS of $2.90 | DICK'S Q1 2026 earnings release | May 27, 2026 |
| Q1 2026 comparable sales | +6.0% for the DICK'S Business, +0.6% proforma for the Foot Locker Business, and +4.1% proforma consolidated | DICK'S Q1 2026 earnings release | May 27, 2026 |
| Fiscal 2025 net sales and net income | $17.215 billion net sales, up 28.1%, and $849.24 million net income, down 27.1%, with GAAP diluted EPS of $9.97 | DICK'S fiscal 2025 results and StockAnalysis financials | August 2, 2026 |
| TTM financials | $19.20 billion TTM revenue, up 41.2%, $904.77 million TTM net income, and $10.36 TTM EPS | StockAnalysis DKS statistics and financials | August 2, 2026 |
| Full-year 2026 outlook | $22.1 billion to $22.4 billion net sales, GAAP EPS of $13.27 to $14.27, and non-GAAP EPS of $13.50 to $14.50 | DICK'S Q1 2026 earnings release | May 27, 2026 |
| Cash and debt | $998.23 million cash and $7.79 billion total debt on a StockAnalysis snapshot, with about $1.906 billion of long-term debt and financing lease obligations on the Q1 balance sheet | StockAnalysis DKS statistics and Q1 2026 earnings release | August 2, 2026 |
| Valuation ratios | Trailing P/E about 18.9x, forward P/E about 13.7x on the $14.29 FY2026 consensus estimate, P/S 0.91, EV/EBITDA 14.10, and dividend yield 2.55% | StockAnalysis DKS statistics and forecast | August 2, 2026 |
| Analyst consensus | Buy consensus from 26 analysts with an average price target of $250.14, about 27.7% above the current price, in a range from $169 to $300 | StockAnalysis DKS forecast | July 28, 2026 |
| Technical indicators | 50-day moving average $220.25, 200-day moving average $213.50, RSI near 33.8, and short interest of 7.23 million shares, about 8.1% of shares outstanding | StockAnalysis DKS statistics | August 2, 2026 |
| Foot Locker acquisition | Completed September 8, 2025, for about $2.5 billion, primarily $2.1 billion in share consideration for 9.6 million shares plus $223.0 million in cash | DICK'S Q1 2026 earnings release | May 27, 2026 |
This page is an informational research tool, not investment advice, a solicitation, or a recommendation to buy or sell DKS. Forecasts are scenarios based on available data and assumptions, can be wrong, and should be checked against current filings, live market data, and your own risk assessment.
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