Rollins, Inc. research snapshot
ROL AI stock analysis currently reads Rollins, Inc. as a high-quality pest control operator with resilient recurring service revenue, strong brands led by Orkin, steady acquisition execution, and a valuation that still demands clean growth. At the July 8, 2026 data cutoff, ROL traded near $43.62, market capitalization was about $21.00 billion, 2025 revenue was $3.76 billion, and trailing EPS was about $1.09. The ROL AI stock forecast is scenario based, not a certain price prediction, because the stock depends on organic pest control demand, acquisition integration, labor costs, weather, retention, and multiple support. This page is informational research and not investment advice.
Current price
$43.62
Market cap
$21.00 billion
AI score
67 / 100
Rating
Durable pest control compounder with recurring demand, acquisition runway, and premium valuation risk
Trend status
Weak intermediate trend, with price below the 50-day and 200-day moving averages but near short-term support
Data cutoff (updated weekly)
July 8, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Rollins sells recurring pest control, termite, ancillary, franchise, and related services through Orkin, HomeTeam, Critter Control, Saela, and other brands. Q1 2026 revenue rose 10.2% to $906.4 million. | High |
| Moat | The moat comes from brand trust, route density, technician scale, local branch networks, recurring contracts, cross-selling, and acquisition integration. Switching costs exist but are not as strong as enterprise software lock-in. | Medium-high |
| Management | CEO Jerry Gahlhoff has led since 2023 after prior COO and HomeTeam leadership roles. Management has continued organic growth, bolt-on M&A, dividends, and modernization, but acquisition discipline remains a key test. | Medium-high |
| Financial trend | 2025 revenue increased 11.0% to $3.76 billion, operating margin was 19.3%, net income rose 12.9% to $527 million, and operating cash flow rose 11.6% to $678 million. | High |
| Valuation | At $43.62, financial_rigor.py calculates 40.02x EPS, 15.20x book value, 32.31x free cash flow per share, 5.47x sales, and a 1.67% dividend yield. | High for math, medium for forward value |
| Technical trend | ROL is below StockAnalysis 50-day and 200-day moving averages of $49.30 and $56.20, while RSI near 39 shows weak but not deeply oversold momentum. | Medium |
| Risk level | Risk is medium because high valuation, weather sensitivity, labor costs, fleet costs, customer retention, acquisition integration, debt, and competition from Rentokil, Ecolab, and local operators can pressure expectations. | Medium-high |
| AI confidence | High confidence for disclosed facts and math. Medium confidence for the forecast because the stock is sensitive to growth deceleration and multiple compression. | High data confidence |
| Investment certainty | Medium certainty. The business quality is high, but the current setup requires patience because premium service compounders can be poor entries when technical trend and valuation are both demanding. | Medium |
ROL AI stock forecast
The ROL AI stock forecast uses scenario ranges around the $43.62 quote. The bullish case requires organic growth, route density, pricing, acquisition integration, and margin improvement to keep supporting a premium multiple. The base case assumes continued high-single-digit EPS growth but limited multiple expansion. The bearish case assumes investors lower the valuation because growth, margins, or technical trend weaken.
$58.00 to $63.00
More likely if Q2 and second-half 2026 results confirm organic growth near the 2025 to Q1 2026 pace, margins improve, Saela and other acquisitions integrate cleanly, debt stays controlled, and ROL recovers above the $49 to $56 moving-average zone with volume.
$43.00 to $47.00
More likely if EPS grows about 8% annually over the next three years and the market values ROL around a mid-30s earnings multiple, close to current forward valuation.
$27.00 to $34.00
More likely if organic growth slows, acquisition costs rise, labor or insurance pressure margins, weather hurts seasonal demand, debt increases, or the stock fails to hold the low-$40s support area.
ROL AI technical analysis
ROL AI technical analysis starts from the $43.62 StockAnalysis close on July 7, 2026, plus public moving-average and 52-week range snapshots available near the July 8, 2026 cutoff. Because this static page does not fetch live chart data, support, resistance, volume, RSI, and moving averages should be confirmed before trading.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $43.62 | StockAnalysis showed this close for July 7, 2026 and the same pre-market quote early July 8, 2026. |
| Near support | $42.62 to $42.74 | StockInvest showed short-term moving-average support in this area, making it the first level to monitor after the sharp pullback. |
| Deeper support | $41.50 to $42.61 | Public quote sources showed the 52-week low in this area. A decisive break would weaken the recovery setup. |
| Near resistance | $47.09 to $49.30 | StockInvest showed long-term moving-average resistance near $47.09, while StockAnalysis showed the 50-day average near $49.30. |
| Major resistance | $56.20 to $66.14 | The lower bound is StockAnalysis 200-day moving average and the upper bound is the reported 52-week high from February 2026. |
| 50-day moving average | $49.30 | Price below this level indicates the intermediate trend has not yet repaired. |
| 200-day moving average | $56.20 | Price below this level keeps the long-term technical picture cautious despite the quality of the business. |
| Momentum | RSI near 39 | Momentum is weak but not yet a classic deeply oversold reading, so reversal setups need confirmation. |
| Volume | About 4.5 million 20-day average volume | A rebound above resistance is more credible if volume improves versus this recent average. |
| Invalidation | Close below $41.50 | A sustained break below the 52-week low area would argue for a fresh thesis review before using mean reversion. |
ROL AI trading strategy
The ROL AI trading strategy is a rules-based framework for a premium pest control compounder in a weak technical phase. It is not personalized advice. Any setup should be paired with position sizing, stop levels, updated earnings data, and live chart confirmation.
Wait for ROL to reclaim the $47 to $49 resistance area, then look for confirmation above the 50-day moving average with improving volume and stable Q2 2026 revenue, organic growth, margin, and cash-flow data.
A failed reclaim of the 50-day average or a close back below short-term support should invalidate the setup.
If ROL holds the $41.50 to $42.74 support band without a new fundamental disappointment, compare the pullback with organic revenue, customer retention, labor cost, acquisition integration, and forward P/E compression.
Do not average down without a maximum loss rule, because a premium multiple can compress even when the company remains fundamentally sound.
Track organic growth, recurring and ancillary revenue, acquisition contribution, gross margin, operating margin, free cash flow, debt, customer retention, technician productivity, weather, and management commentary.
Reduce confidence when growth relies more on acquisitions than route-level execution, when margins weaken, or when price strength comes without earnings estimate support.
Investment research summary
Customers pay Rollins to remove, prevent, and monitor pest problems that affect homes, businesses, property value, health, and compliance. The recurring need makes revenue more repeatable than most consumer services.
The moat is strongest in Orkin brand recognition, local route density, technician processes, scale purchasing, recurring contracts, and acquisition integration. It is weaker in pure technology or legal exclusivity because local operators can still compete.
The thesis can fail if organic growth slows, acquisitions dilute returns, labor or insurance costs rise, weather reduces seasonal demand, customer retention weakens, debt climbs, or the market refuses to pay a premium multiple.
Management has a long record of compounding through organic growth, acquisitions, dividends, and operating discipline. The main capital allocation question is whether new deals can keep adding value as the company scales.
Pest control benefits from urbanization, health standards, warmer climate patterns, commercial compliance needs, and a fragmented local operator base. The industry is not a fast AI theme, but it is a durable essential service category.
The verified 40.02x trailing P/E and 32.31x free cash flow multiple leave limited margin of safety unless Rollins sustains organic growth, acquisition returns, and margin improvement.
Rollins competes with Rentokil, Ecolab, Terminix-related operations, regional providers, and thousands of local firms. Its edge is execution consistency, brand portfolio, and route scale rather than monopoly control.
The stock can look safest when the business is performing well, but premium valuation means entry price matters. A good business can still deliver weak returns if expectations start too high.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| ROL price | $43.62 close on July 7, 2026 | StockAnalysis ROL statistics | July 8, 2026 |
| Market capitalization | $21.00 billion, verified as $43.62 x 481.46 million shares with 0.01% variance | financial_rigor.py market-cap verification | July 8, 2026 |
| Share count | 481,463,663 shares outstanding as of April 13, 2026 | Rollins Q1 2026 Form 10-Q | July 8, 2026 |
| Q1 2026 revenue | $906.4 million, up 10.2% year over year | Rollins Q1 2026 Form 10-Q | July 8, 2026 |
| Q1 2026 service mix | Residential $389.5 million, commercial $311.7 million, termite and ancillary $195.4 million | Rollins Q1 2026 Form 10-Q | July 8, 2026 |
| FY2025 revenue | $3.761 billion, cross-validated against Rollins, Macrotrends, and AlphaQuery | Rollins FY2025 results release | July 8, 2026 |
| FY2025 net income | $526.7 million, cross-validated against Rollins, AlphaQuery, and MarketBeat | Rollins FY2025 results release | July 8, 2026 |
| FY2025 operating cash flow | $678 million, up 11.6% year over year | Rollins FY2025 results release | July 8, 2026 |
| Cash and debt | $116.5 million cash, $163.9 million short-term debt, and $486.6 million long-term debt at March 31, 2026 | Rollins Q1 2026 Form 10-Q | July 8, 2026 |
| Valuation ratios | 40.02x EPS, 15.20x book value, 32.31x FCF, 5.47x sales, and 1.67% dividend yield | financial_rigor.py valuation verification | July 8, 2026 |
| Technical snapshot | 50-day average $49.30, 200-day average $56.20, RSI 39.03, 20-day average volume about 4.5 million | StockAnalysis ROL statistics | July 8, 2026 |
| Acquisition record | 94 acquisitions over the last three years, including 26 in 2025 | Rollins 2025 Form 10-K | July 8, 2026 |
This ROL AI stock analysis is an informational research tool only. It is not investment advice, a recommendation, or a guarantee of future performance. Forecast scenarios are based on available public data as of the stated cutoff date and can be wrong if Rollins results, valuation, market conditions, or technical trends change.
