Atlanta Braves Holdings, Inc. research snapshot
BATRA AI stock analysis as of the August 4, 2026 data cutoff covers Atlanta Braves Holdings, the publicly traded entity that owns the Atlanta Braves Major League Baseball franchise and The Battery Atlanta mixed-use development. The stock traded at $54.40 on August 3, 2026 at 1:47 PM EDT, down 0.01 or 0.02% from the $54.41 close on July 31, within a session range near $54.27 to $55.14 after opening at $54.89, carrying a market capitalization near $3.42 billion based on 62.92 million shares outstanding. The business grew total revenue 52.5% year over year to $72.0 million in Q1 2026 on five regular-season home games, baseball revenue of $45.7 million, and mixed-use revenue of $26.3 million, with adjusted OIBDA improving to a $17.6 million loss from a $28.5 million loss a year earlier, while the launch of BravesVision, the team-owned local television network, gives the franchise direct control of its local media rights with management expecting economics at or above the prior regional sports network deal. The balance sheet carries $809.0 million of total debt against $135.2 million of cash as of March 31, 2026, for net debt near $673.8 million, and the company still reports GAAP net losses driven by depreciation, interest, and seasonality. Q2 2026 earnings are scheduled for August 5, 2026. This page uses scenario ranges and source checks, not a certain price prediction, and is for informational use only.
Current price
$54.40 at the August 3, 2026, 1:47 PM EDT reading, down 0.01 or 0.02% from the $54.41 July 31 close, within a session range reported near $54.27 to $55.14 after opening at $54.89
Market cap
~$3.42 billion based on 62.92 million shares outstanding at the $54.40 price, matching the StockAnalysis.com market-cap history table for August 3, 2026; the StockAnalysis.com statistics header lists $2.57 billion, an internal data discrepancy noted in the research notes
AI score
57 / 100
Rating
Unique franchise asset with improving revenue and media optionality; heavy debt and no dividend cap certainty
Trend status
In a pullback from the July 13, 2026 52-week high of $58.37 to $54.40, trading below the 5-day, 20-day, and 50-day moving averages but above the 100-day and 200-day moving averages
Data cutoff (updated monthly)
August 4, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Atlanta Braves Holdings owns a top MLB franchise with strong attendance, a fast-growing regional media business in BravesVision, and The Battery Atlanta development that drives non-baseball revenue; total revenue grew 52.5% to $72.0 million in Q1 2026. | Medium-high |
| Moat | Moats come from MLB franchise scarcity (only 30 exist), the direct control of local media rights through BravesVision, an established fan base in a growing Southeast market, and the physical real estate asset at The Battery. | High |
| Management | CEO Terry McGuirk has led the organization since 1996 and oversaw Truist Park, The Battery, and the BravesVision launch. CFO Jill Robinson manages a leveraged balance sheet with net debt near $673.8 million and about $265 million of revolver capacity. Capital allocation is constrained by debt service and seasonality. | Medium |
| Financial trend | Revenue grew from $563.7 million (2021) to $732.5 million (2025), a CAGR of about 6.8%, with TTM revenue near $757.3 million as of March 2026. Adjusted OIBDA improved to a $17.6 million Q1 2026 loss from $28.5 million a year earlier, and GAAP net losses narrowed from -$125.3 million (2023) to -$23.3 million (2025) and about -$22.3 million on a TTM basis. | High |
| Valuation | At $54.40 and about $3.42 billion market cap, enterprise value is roughly $4.09 billion including net debt of $673.8 million. EV/EBITDA is about 48x on this basis versus about 40x on the StockAnalysis.com statistics EV basis, reflecting the premium placed on scarce sports franchise assets. | Medium |
| Technical trend | Price pulled back from the July 13, 2026 52-week high of $58.37 to $54.40, now below the 5-day, 20-day, and 50-day moving averages near $54.59, $55.83, and $55.20 but above the 100-day and 200-day moving averages near $52.99 and $48.44, with 14-day RSI near 41 to 42 and 14-day ADX near 13.1 indicating a weak short-term trend. | Medium |
| Risk level | Main risks include high leverage with net debt near $673.8 million, GAAP net losses, negative free cash flow, the December 1, 2026 CBA expiry, player salary inflation, BravesVision monetization uncertainty, low average daily volume, and the absence of dividends or buybacks. | Medium-high |
| AI confidence | High for audited financials and market data that reconciled across StockAnalysis.com and the Q1 2026 call, medium for forward scenarios and sports franchise valuation benchmarks. | High data confidence |
| Investment certainty | Medium-low certainty. This page provides scenarios and monitoring considerations, not a buy or sell recommendation. | Medium-low |
BATRA AI stock forecast
The BATRA AI stock forecast uses scenario ranges around the $54.40 quote and Atlanta Braves Holdings improving revenue trajectory, BravesVision media control, and debt profile. Sports franchise valuations are driven by media rights growth, franchise sale comparables, CBA outcomes, and debt reduction progress.
$62 to $70
More likely if BravesVision meets or exceeds prior RSN economics, MLB national media rights renew at a higher rate, the CBA is resolved without a major disruption, the Braves continue strong attendance and playoff appearances, The Battery Atlanta expands profitably, and the company reduces net debt, leading to franchise multiple expansion.
$50 to $58
Plausible if revenue grows at a mid single-digit to low double-digit pace, BravesVision economics roughly match the prior RSN deal, operating costs rise in line with inflation, the CBA resolves normally, and the stock trades in line with historical franchise valuation benchmarks.
$38 to $46
More likely if the December 2026 CBA expiry leads to a prolonged work stoppage, BravesVision monetization disappoints, player salaries accelerate faster than revenue, attendance softens, interest rates stay elevated making the debt burden heavier, or franchise sale comparables weaken.
BATRA AI technical analysis
The BATRA AI technical analysis reflects a stock that set a 52-week high of $58.37 on July 13, 2026 and then pulled back to $54.40 by August 3, putting it below the 5-day, 20-day, and 50-day moving averages but above the 100-day and 200-day moving averages. Volume is light and RSI is near 41 to 42, suggesting the short-term momentum has cooled.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $54.40 | StockAnalysis.com real-time quote at the August 3, 2026, 1:47 PM EDT reading, down 0.01 or 0.02% from the $54.41 July 31 close within a session range near $54.27 to $55.14 after opening at $54.89. |
| Near support | $52.99 | The 100-day moving average as of August 3, 2026, a natural first pullback zone below the current price. |
| Major support | $48.44 | The 200-day moving average as of August 3, 2026, the long-term trend line that held during corrections. |
| Resistance 1 | $55.20 to $55.83 | The 50-day moving average near $55.20 and the 20-day moving average near $55.83 form the immediate overhead supply zone the stock must reclaim. |
| Resistance 2 | $58.37 | The 52-week high set on July 13, 2026. A break above this level would signal a new uptrend leg. |
| Momentum | RSI near 41 to 42, ADX near 13.1 | 14-day RSI was near 41.41 on Barchart and 42.46 on StockAnalysis.com on August 3, 2026, below neutral, with 14-day ADX near 13.09 indicating a weak, consolidating trend. |
| Volume | About 53,400 average shares | Barchart listed the 20-day average volume near 53,702 and StockAnalysis.com near 53,368 on August 3, 2026, with the 100-day average near 60,232, so liquidity is thin and breakout moves can be uneven. |
| Volatility | Moderate | Barchart reported 14-day average true range near $1.11 (2.03%) and 14-day historical volatility near 15.41%, with 100-day historical volatility near 20.26%, so position sizing should account for swings around earnings and labor headlines. |
| Invalidation | Close below $52.99 | A decisive close below the 100-day moving average near $52.99 would signal the pullback is deepening; a close below the 200-day moving average near $48.44 would turn the intermediate trend bearish. |
BATRA AI trading strategy
The BATRA AI trading strategy is a rules-based research framework for trading and watching the franchise stock. It is not personal advice and should be paired with fresh chart data, filings, position sizing, and a defined invalidation level, with extra care because average daily volume is only about 53,400 shares.
Watch for BATRA to reclaim and hold the 50-day moving average near $55.20 and then the 20-day moving average near $55.83 on above-average volume, with the 200-day trend line near $48.44 still rising, before treating the pullback as a continuation of the longer uptrend.
A daily close back below the 100-day moving average near $52.99 or a failed attempt at the $58.37 high should trigger a stop and review.
If BATRA pulls back toward the $52.99 to $53.50 support area without negative company news, the oversold RSI near 41 to 42 and stochastic readings near 13 could set up a short-term bounce toward the 50-day moving average; confirm with a daily close back above the 5-day average near $54.59.
Do not average down without a maximum loss rule, and set a stop below $52.00 because labor headline risk around the December 2026 CBA can turn a support zone into a falling knife.
If BATRA breaks above the 52-week high of $58.37 with volume clearly above the 80,000-share area, the move could extend toward the $62 to $65 zone, with the Q2 2026 earnings report on August 5, 2026 as the most likely catalyst.
Place a stop below the breakout level near $56.00 to limit downside if the breakout fails, and only enter on a confirmed daily close above resistance.
Investment research summary
Atlanta Braves Holdings owns and operates the Atlanta Braves MLB franchise, controls its local media rights through the newly launched BravesVision network, and develops The Battery Atlanta, a mixed-use entertainment, retail, office, hotel, and residential district adjacent to Truist Park. Revenue comes from baseball events, broadcasting, retail and licensing, other baseball activities, and mixed-use development.
The primary moat is MLB franchise scarcity, with only 30 teams and no new franchises expected. BravesVision gives the team direct control of its large regional television territory, the Braves have an established fan base in a fast-growing Southeast market, and The Battery physical real estate asset adds a second economic engine. The moat is wide but depends on league-level media economics and the CBA.
The thesis fails if: (1) BravesVision monetization falls short of the prior regional sports network economics, (2) the December 1, 2026 CBA expiry produces a prolonged work stoppage, (3) player salaries grow faster than revenue, compressing margins, (4) the Braves lose competitiveness, reducing attendance and playoff revenue, (5) cord-cutting accelerates and national media value declines, or (6) debt near $673.8 million of net leverage becomes unsustainable if interest rates stay high.
CEO Terry McGuirk has been with the Braves organization for decades and led the Truist Park, The Battery, and BravesVision initiatives. CFO Jill Robinson manages a complex capital structure with about $265 million of revolver capacity as of March 31, 2026. President of the Braves Derek Schiller and President of Braves Development Mike Plant lead the two operating engines. Key person risk is moderate given the depth of the management team.
Live sports rights remain among the most valuable content in media even as traditional TV declines, and the Braves took control of their local network to capture that value directly. The CBA expires December 1, 2026, making labor negotiations the biggest near-term industry swing factor, while stadium-anchored mixed-use development like The Battery remains a widely copied model. Cord-cutting and changing viewer habits are long-term headwinds for media revenue growth.
At $54.40 and about $3.42 billion market cap, enterprise value is roughly $4.09 billion including net debt of $673.8 million, implying a premium sports franchise valuation around 40x to 48x EV/EBITDA depending on the EV basis. Compared with recent MLB franchise sale transactions and public sports comparables, the valuation reflects the scarcity premium, and the margin of safety is limited for a leveraged asset with negative free cash flow and no direct shareholder return mechanism.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| BATRA price | $54.40 at the August 3, 2026, 1:47 PM EDT reading, down 0.01 or 0.02% from the $54.41 July 31 close, within a session range near $54.27 to $55.14 after opening at $54.89 | StockAnalysis.com real-time quote | August 4, 2026 |
| Market capitalization | ~$3.42 billion, matching the StockAnalysis.com market-cap history table of $3.42 billion for August 3, 2026 and consistent with 62.92 million shares outstanding at $54.40; the StockAnalysis.com statistics header lists $2.57 billion, an internal data discrepancy | StockAnalysis.com market cap and share statistics | August 4, 2026 |
| Enterprise value | ~$4.09 billion, calculated as market cap of ~$3.42 billion plus net debt of ~$673.84 million; the StockAnalysis.com statistics page lists $3.37 billion based on its lower market-cap figure | Calculated from StockAnalysis.com data | August 4, 2026 |
| Shares outstanding | 62.92 million shares outstanding, up 1.08% year over year, with 55.70 million in the float and insiders owning 9.72% | StockAnalysis.com statistics | August 4, 2026 |
| Q1 2026 revenue | Total revenue of $72.0 million, up 52.5% year over year from $47.2 million, driven by five regular-season home games and mixed-use development growth | Atlanta Braves Holdings Q1 2026 earnings call and StockAnalysis.com quarterly income statement | May 11, 2026 |
| Q1 2026 segment revenue | Baseball revenue of $45.7 million, up from $28.6 million, and mixed-use development revenue of $26.3 million, up from $18.6 million | Atlanta Braves Holdings Q1 2026 earnings call | May 11, 2026 |
| Q1 2026 adjusted OIBDA | Adjusted OIBDA loss of $17.6 million, improved from a $28.5 million loss in Q1 2025, with the operating loss improving to $41.3 million from $44.5 million | Atlanta Braves Holdings Q1 2026 earnings call | May 11, 2026 |
| Q1 2026 net income | GAAP net loss of $40.4 million, or -$0.63 per share, on Q1 2026 seasonality with limited home games | StockAnalysis.com quarterly income statement | August 4, 2026 |
| TTM revenue | $757.29 million over the trailing twelve months ended March 31, 2026, up 12.54%, including baseball event revenue of $380.7M, broadcasting of $186.81M, mixed-use development of $105.1M, retail and licensing of $47.69M, and other baseball of $36.98M | StockAnalysis.com financials (Fiscal.ai) | August 4, 2026 |
| FY2025 revenue | $732.49 million, up 10.52% from $662.75 million in FY2024 and $640.67 million in FY2023 | StockAnalysis.com financials (Fiscal.ai) | August 4, 2026 |
| FY2025 net income | GAAP net loss of $23.28 million, or -$0.37 per share, narrowing from -$125.29 million in FY2023 and -$31.27 million in FY2024; TTM net loss is about $22.32 million | StockAnalysis.com financials (Fiscal.ai) | August 4, 2026 |
| TTM EBITDA | ~$84.75 million on a trailing twelve-month basis per StockAnalysis.com statistics, with TTM operating income of -$10.33 million after depreciation and interest on stadium and development assets | StockAnalysis.com statistics | August 4, 2026 |
| Cash and cash equivalents | $135.2 million as of March 31, 2026, matching the Q1 2026 earnings call, up from $99.88 million at December 31, 2025 | StockAnalysis.com balance sheet and Q1 2026 earnings call | August 4, 2026 |
| Total debt | $809.03 million as of March 31, 2026, including $215.75 million current portion of long-term debt, $493.43 million long-term debt, and $99.86 million long-term leases | StockAnalysis.com balance sheet | August 4, 2026 |
| Net debt | ~$673.84 million as of March 31, 2026, calculated as total debt of $809.03 million minus cash of $135.2 million, or about -$10.46 per share | StockAnalysis.com balance sheet | August 4, 2026 |
| Liquidity and leverage ratios | Current ratio of 0.87, quick ratio of 0.68, debt-to-equity of 1.52, debt-to-EBITDA of 9.91, and interest coverage of 0.44 per StockAnalysis.com statistics | StockAnalysis.com statistics | August 4, 2026 |
| Cash flow | TTM operating cash flow of -$8.05 million and free cash flow of -$48.5 million through March 31, 2026, reflecting stadium and development capital spending; FY2025 operating cash flow was $25.24 million with capital expenditures of $145.04 million | StockAnalysis.com cash flow statement | August 4, 2026 |
| Valuation ratios | PS ratio of 3.56 and EV/EBITDA of 39.76 per StockAnalysis.com statistics, which use the $2.57 billion market-cap header and $3.37 billion EV; on the price-times-shares basis the PS ratio is about 4.5x and EV/EBITDA about 48x | StockAnalysis.com statistics | August 4, 2026 |
| 52-week range and performance | 52-week range of $41.50 to $58.37, up 16.85% over the trailing 52 weeks, with a beta of 0.75 | StockAnalysis.com quote and statistics | August 4, 2026 |
| Short interest | 346,519 shares short, 0.55% of shares outstanding and 0.62% of float, with 6.34 days to cover | StockAnalysis.com statistics | August 4, 2026 |
| Technical snapshot | 5-day SMA near $54.59, 20-day SMA near $55.83, 50-day SMA near $55.20, 100-day SMA near $52.99, 200-day SMA near $48.44, 14-day RSI near 41.41, 14-day ADX near 13.09, 14-day ATR near $1.11, and 20-day average volume near 53,700 | Barchart technical analysis | August 4, 2026 |
| BravesVision launch | The Braves launched BravesVision, a team-owned multimedia platform, as the official local television home for the 2026 season, taking local media rights in-house and expanding over-the-air reach to 25 games from 15, with management expecting economics to meet or exceed the prior regional sports network agreement | Atlanta Braves press release and Q1 2026 earnings call | February 24, 2026 |
| Attendance and Battery metrics | Approximately 33,000 tickets sold per game through the first 18 home games with seven sellouts, The Battery Atlanta drew about 1.4 million visitors in Q1 2026, and five new or extended leases representing nearly 50,000 square feet were signed | Atlanta Braves Holdings Q1 2026 earnings call | May 11, 2026 |
| Upcoming earnings | Q2 2026 earnings release and conference call scheduled for August 5, 2026 at 10:00 AM ET, announced July 9, 2026 | Atlanta Braves Holdings press release | July 9, 2026 |
This BATRA AI stock analysis is an informational research tool, not investment advice, a recommendation, or a promise of future return. Forecast ranges are scenarios based on available filings, quote snapshots, earnings calls, and third-party data as of the stated cutoff date. They may be wrong, incomplete, or outdated after new earnings, CBA developments, market moves, or macro conditions. Past performance is not indicative of future results, and investing in stocks involves risk, including the potential loss of principal. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
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