Bullish case
$75.00 or higher
More likely if ASO sustains comparable-store sales growth, gross margins hold, store expansion generates returns, share buybacks compound EPS, and the market re-rates toward a 13x multiple.
Academy Sports and Outdoors, Inc. research snapshot
ASO AI stock analysis currently reads Academy Sports and Outdoors as a value-priced sporting goods and outdoor recreation retailer operating 270+ stores across the South and South-Central United States. The July 13, 2026 reference quote is $47.00 and the calculated market capitalization was $2.92 billion. TTM revenue stands at $6.14 billion with net income of $383 million and a trailing P/E of 8.33x. The business benefits from a value-focused positioning relative to DICK'S and a loyal customer base in its core markets, but faces consumer spending pressure, competitive encroachment from larger retailers, and debt leverage near 92% debt-to-equity. This ASO AI stock analysis is informational only and is not investment advice.
Current price
$47.00
Market cap
$2.92 billion calculated (intraday reference), based on approximately 62 million shares
AI score
55 / 100
Rating
Value-oriented sporting goods retailer with low P/E, modest debt, and consumer discretionary exposure
Trend status
Range-bound with a 52-week low of $41.29 and high of $62.44, trading near the lower third of that range
Data cutoff (updated weekly)
July 13, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | ASO operates a predictable value-retail model in sporting goods and outdoor recreation. Comparable-store sales, gross margin, and inventory turnover are the key efficiency metrics. The business is solid but not differentiated. | Medium |
| Moat | Store locations in under-penetrated markets, a value-focused brand position, vendor relationships, and private-label offerings provide a narrow moat. Consumers can still switch to DICK'S, Walmart, Amazon, Bass Pro Shops, and category specialists. | Medium-low |
| Management | Management has focused on store expansion, private-label growth, omnichannel investments, and shareholder returns through buybacks and dividends. Capital allocation discipline and comparable-sales execution are the main evaluation criteria. | Medium |
| Financial trend | TTM revenue of $6.14 billion and net income of $383 million generated an 18.85% ROE and 6.24% net margin. Revenue growth has moderated from pandemic-era highs as consumer spending normalizes and compares get harder. | High |
| Valuation | At $47.00 and TTM GAAP EPS of $5.66, the trailing P/E is 8.33x, well below the specialty retail average of 15-20x. The low multiple partly reflects the cyclical and competitive risk profile. Forward P/E of 8.13x is similarly low. | High for math, medium for value interpretation |
| Technical trend | The $47.00 reference price sits below the midpoint of the 52-week range. The stock has been range-bound between $41 and $62, with momentum dependent on broader retail sentiment, consumer data, and earnings results. | Medium |
| Risk level | Risk is medium-high. Key risks include consumer discretionary spending weakness, gross margin pressure from promotions and competition, inventory management, debt leverage, firearm regulation, and geographic concentration in the South-Central US. | Medium-high |
| AI confidence | Financial statement data is well supported. The competitive positioning analysis and forward scenario ranges carry more uncertainty because they depend on consumer trends that are not visible in historical filings alone. | High data confidence |
| Investment certainty | Low-medium certainty. The low valuation provides a cushion, but certainty depends on whether consumer demand, margins, and store economics remain stable. This page supports research, not a buy or sell decision. | Low-medium |
ASO AI stock forecast
The ASO AI stock forecast uses three-year scenario ranges from the July 13, 2026 reference quote, TTM GAAP EPS of $5.66, and explicit earnings-multiple assumptions. It is a scenario tool, not a price promise. The ranges change if consumer demand, margins, debt service, competitive dynamics, or market valuation change.
$75.00 or higher
More likely if ASO sustains comparable-store sales growth, gross margins hold, store expansion generates returns, share buybacks compound EPS, and the market re-rates toward a 13x multiple.
About $53.00
More likely if EPS grows near 3% annually, margins remain stable, the consumer environment is steady, and the market assigns about a 9x earnings multiple.
About $34.00
More likely if consumer spending weakens, competitive pressure erodes margins, sales growth stalls, EPS contracts, and the multiple compresses toward 6x.
ASO AI technical analysis
ASO AI technical analysis uses the $47.00 July 13, 2026 reference quote and publicly available trading ranges. The static page cannot fetch live chart data. Support, resistance, moving averages, momentum, volume, and volatility must be rechecked in a current chart before use.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $47.00 | Public quote reference at the July 13, 2026 data cutoff. |
| Near support | $41.00 to $43.00 | The 52-week low near $41.29 and the $41-$43 zone represent the primary support area. A break below this level requires a fresh chart review. |
| Near resistance | $50.00 to $53.00 | Psychological $50 round number and the base-case scenario price represent the first meaningful resistance zone. |
| 52-week high | $62.44 | The upper end of the 52-week range. A move above this level would represent a significant trend change. |
| 200-day moving average | Requires live chart confirmation | Long-term trend data is time-sensitive and is not asserted from this static snapshot. |
| Momentum | Neutral to weak | Price is in the lower third of the 52-week range, suggesting near-term momentum leans bearish until a catalyst emerges. |
| Volume | Confirm live volume | Use volume participation on a move through support or resistance rather than a stale average. |
| Volatility | Moderate | Beta of 1.03 suggests moves broadly in line with the market. Earnings reports and retail sales data can produce periodic volatility spikes. |
| Invalidation | Sustained close below $41.00 | This is a framework trigger, not a guaranteed stop price. Reassess the operating thesis and live chart if it occurs. |
ASO AI trading strategy
The ASO AI trading strategy is a rules-based research framework for a value-priced cyclical retailer. It is not personalized advice. Position size, loss limits, and a fresh review of live price, consumer data, earnings releases, and debt should come before any action.
Wait for ASO to reclaim the $50 level with volume and positive retail-sector or company-specific catalysts such as better comparable-store sales, gross margin stability, or favorable consumer spending data.
Exit or reassess if the breakout fails, price closes back below $50, or consumer or company fundamentals deteriorate.
If ASO tests the $41-$43 support zone, compare the price move with store traffic, inventory, margin, and debt trends before treating it as a value entry. The low P/E is not automatically a buy signal.
Do not average down without a preset maximum loss and a revised thesis after earnings or consumer spending updates.
Track ASO comparable-store sales, gross margin, SG&A leverage, net debt, free cash flow, share count, and competitor performance (DKS, BOOT, SPWH) to assess relative positioning.
Reduce confidence when price strength is not supported by margin, cash-flow, or comparable-sales improvement.
Investment research summary
Customers pay ASO for sporting goods, outdoor recreation products, apparel, and footwear at value prices. The model depends on store productivity, merchandise mix, inventory turns, and price positioning in the value-to-mainstream segment of sporting goods retail.
ASO's moat rests on store locations in under-served South-Central markets, private-label brands, vendor relationships, and value positioning. It is narrow because larger competitors (DICK'S, Walmart, Amazon) and category specialists can compete on selection, price, and convenience.
The thesis fails if consumer spending contracts, DICK'S, Walmart, or Amazon take share aggressively, gross margins compress from promotional pressure, inventory builds require discounting, debt service restricts flexibility, or firearm regulation changes reduce a key category.
Management has focused on store growth, private-label development, omnichannel capabilities, and returning capital through buybacks and dividends. The central capital-allocation test is whether store-level returns and comparable-sales growth justify the ongoing investment.
Sports participation, outdoor recreation, and active lifestyles support the industry. The counterforces are discretionary spending sensitivity, online share gains by generalist retailers, promotional intensity, and weather-related sales variability.
The $47.00 price equals 8.33x TTM GAAP EPS of $5.66 and 1.38x book value. Margin of safety depends on whether the business can sustain its current earnings power through a consumer cycle, given the debt leverage and competitive pressures.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| Current price and market capitalization | $47.00 reference price, $2.92 billion calculated market cap | Yahoo Finance ASO overview | July 13, 2026 |
| Shares outstanding | Approximately 62 million | Calculated from market cap and price; Yahoo Finance statistics | July 13, 2026 |
| TTM revenue | $6.14 billion | Yahoo Finance financials | July 13, 2026 |
| TTM net income and GAAP EPS | $383 million net income and $5.66 diluted EPS | Yahoo Finance financials | July 13, 2026 |
| Trailing P/E and forward P/E | 8.33x trailing, 8.13x forward | Yahoo Finance statistics | July 13, 2026 |
| Cash and debt | $338 million cash and approximately $1.96 billion total debt (92% debt-to-equity) | Yahoo Finance balance sheet and statistics | July 13, 2026 |
| 52-week range | $41.29 to $62.44 | Yahoo Finance statistics | July 13, 2026 |
| Dividend | $0.60 annualized, 1.27% yield | Yahoo Finance statistics | July 13, 2026 |
This page is an informational research tool, not investment advice, a solicitation, or a recommendation to buy or sell ASO. Forecasts are scenarios based on available data and assumptions, can be wrong, and should be checked against current filings, live market data, and your own risk assessment.
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