YUM technical analysis
YUM Technical Analysis
Analysis date
July 15, 2026
Market
NYSE (USD)
Daily cutoff
July 14, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
YUM Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- YUM
- Market
- NYSE
- Currency
- USD (US Dollar)
- Latest completed bar
- July 14, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 137.42 | July 14, 2026 | - | Verified |
| Finviz (independent) | 137.42 | July 14, 2026 (previous close) | 0.00% | Verified |
Bottom line
YUM Technical Analysis Summary
YUM (Yum! Brands) presents a cautiously constructive technical setup as of mid-July 2026. On the daily chart, price at 137.42 sits above SMA20 (134.18) and SMA50 (132.75), indicating favorable short-term momentum. The stock remains below SMA200 (139.85), suggesting the longer-term trend has not fully turned bullish. RSI14 at 56.84 is in neutral territory with a slight bullish tilt, while the daily MACD line at 0.42 has crossed above the signal line at 0.31 with a positive histogram of 0.11 — a modestly bullish crossover. The weekly timeframe shows a more neutral picture: price is near SMA20 (137.80) and above SMA50 (135.20) but below SMA200 (141.50). Weekly RSI at 52.65 reflects balanced momentum. Key resistance lies at SMA200 daily (139.85) and the 60-day high (140.88). Support sits at 132.50 (20-day low) and 128.30 (60-day low). A decisive move above 140 would be needed to confirm a sustained uptrend.
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 14, 2026)
- Trend
- Mixed but leaning bullish short-term. Price at 137.42 is above SMA20 (134.18, +2.41%) and SMA50 (132.75, +3.52%) but trails SMA200 (139.85, -1.74%). SMA20 and SMA50 are sloping gently upward while SMA200 is flattish, reflecting the stock's consolidation phase near the long-term average.
- Momentum
- Modestly bullish. RSI14 at 56.84 sits above the 50 midline, indicating positive but not excessive momentum. MACD line at 0.42 has crossed above the signal line at 0.31, and the histogram at 0.11 is positive — a constructive but not emphatic bullish crossover signal.
- Volatility
- Low to moderate. ATR14 at 2.18 (1.59% of price) suggests average daily movement near 1.6%. Bollinger Bands (128.80 to 141.90) show price in the upper half of the range. Band width is moderate, consistent with steady trend conditions.
- Volume
- Slightly below average. Latest volume of 2,847,500 is roughly 82% of the 20-period average (3,473,200), indicating slightly reduced participation. Volume patterns show no extreme accumulation or distribution signals.
Assessment
The daily chart shows a stock that has recovered from its recent lows and reclaimed its intermediate-term moving averages. The MACD crossover adds a bullish element. However, the stock has not yet broken above SMA200, which is the key technical hurdle. The 52-week position at 62.4% reflects YUM trading in the upper half of its annual range but below the highs. The volume profile is neutral — the rally is not strongly confirmed but also not showing distribution. A push above 140 with above-average volume would meaningfully improve the technical picture.
Weekly (July 6, 2026 week)
- Trend
- Neutral with a slight upward bias. Price at 137.42 is approximately at SMA20 (137.80) and above SMA50 (135.20) but below SMA200 (141.50). SMA20 is flattening while SMA50 slopes modestly higher. The stock has been oscillating in a broad range roughly between 125 and 145 for the past year.
- Momentum
- Neutral. RSI14 at 52.65 is near the midline, indicating neither overbought nor oversold conditions. MACD line at 0.28 is near the signal line at 0.22, with a small positive histogram of 0.06. Momentum is effectively flat at the weekly level.
- Volatility
- Moderate. ATR14 at 3.85 (2.80% of price) reflects typical weekly ranges for a large-cap consumer stock. Bollinger Bands (126.80 to 147.50) are of moderate width, with the upper band reflecting the year-to-date highs.
- Volume
- Near average. Weekly volume of 13,425,600 is approximately 95% of the 20-week average (14,132,200), indicating standard participation levels.
Assessment
The weekly chart reflects a stock that is in a broad consolidation range rather than a clear trend. YUM has been range-bound between roughly 125 and 145 for much of the past year. The current price near the middle of this range provides no strong directional signal. The RSI at the midline and the flat MACD support the neutral view. A weekly close above 145 or below 125 would be needed to establish a new directional bias. For now, the weekly setup suggests a neutral to cautiously optimistic stance.
Key indicators
YUM Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 56.84 | 52.65 |
| MACD (12, 26, 9) | 0.42 / 0.31 / 0.11 | 0.28 / 0.22 / 0.06 |
| ATR (14) | 2.18 (1.59%) | 3.85 (2.80%) |
| Bollinger Bands (20, 2) | 128.80 - 141.90 | 126.80 - 147.50 |
| SMA (20) | 134.18 | 137.80 |
| SMA (50) | 132.75 | 135.20 |
| SMA (200) | 139.85 | 141.50 |
Price structure
YUM Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 137.42 | 137.42 |
| 1-Period Return | +0.84% | +1.22% |
| 5-Period Return | +1.65% | +3.10% |
| 20-Period Return | +3.42% | +5.85% |
| 60-Period Return | +5.18% | +8.40% |
| 252-Period Return | +7.20% | +6.50% |
| 52-Week Low | 122.80 | 122.80 |
| 52-Week High | 146.20 | 146.20 |
| 52-Week Position | 62.40% | 62.40% |
Key levels
YUM Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 140.88 | 144.20 |
| 20-Period Low | 132.50 | 131.60 |
| 60-Period High | 142.50 | 146.20 |
| 60-Period Low | 128.30 | 122.80 |
Scenarios
YUM Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price breaks above SMA200 (139.85) and the 60-day high (140.88) on the daily chart with above-average volume, targeting the 52-week high near 146.
Invalidation
Price falls back below SMA50 (132.75) and breaks the 20-day low at 132.50.
What to watch
Daily RSI holding above 55; MACD histogram continuing to expand; weekly RSI moving above 55; volume increasing on break attempts above 140.
Range-Bound
Trigger
Price continues to oscillate between SMA200 resistance near 140 and SMA50 support near 133, consistent with the broader consolidation pattern.
Invalidation
A decisive break above 141 or below 130 with increasing volume.
What to watch
RSI staying between 45 and 60; MACD histogram fluctuating around zero; volume remaining near average levels; the stock continuing its pattern of lower volatility.
Bearish
Trigger
Price fails to hold above SMA50 (132.75) and breaks below the 20-day low at 132.50, potentially retesting the 60-day low near 128.30.
Invalidation
Price reclaims and holds above SMA20 (134.18) and establishes a higher low above 132.50.
What to watch
Daily RSI falling below 50; MACD histogram turning negative; volume increasing on down days; a break of the 128 support level would open the door to a test of the 52-week low near 123.
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Finviz (independent cross-validation). The daily analysis covers approximately 2 years (501 completed bars) ending July 14, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 14, 2026, weekly July 6, 2026 week. Generated July 15, 2026.
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