CHD technical analysis
CHD Technical Analysis
Analysis date
July 14, 2026
Market
NYSE (USD)
Daily cutoff
July 13, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
CHD Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- CHD
- Market
- NYSE
- Currency
- USD (US Dollar)
- Latest completed bar
- July 13, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 97.16 | July 13, 2026 | - | Verified |
| Finviz (independent) | 97.16 | July 13, 2026 (previous close) | 0.00% | Verified |
Bottom line
CHD Technical Analysis Summary
CHD presents a neutral to mixed technical picture across both daily and weekly timeframes. On the daily chart, price at 97.16 is just below SMA20 (97.32) but above SMA50 (96.08) and SMA200 (91.90), with RSI at 50.79 at the neutral midline and MACD histogram slightly negative (-0.20). The weekly chart shows a similar neutral posture with price at 96.36 near SMA20 (96.46), RSI at 52.08, and MACD histogram barely positive at 0.02. The stock has been range-bound over the past 2 months, oscillating between 93.67 (20-day low) and 100.49 (20-day high). The 52-week return of -0.66% on the daily chart reflects a consolidating year. A breakout above 100.49 would signal renewed upside momentum, while a breakdown below 93.67 would suggest further weakness toward 89.76 (60-day low).
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 13, 2026)
- Trend
- Mixed. Price at 97.16 is just below SMA20 (97.32) but above SMA50 (96.08) and SMA200 (91.90). The SMA20 is roughly flat and trading near SMA50, reflecting a lack of clear short-term direction. SMA200 at 91.90 continues to slope gradually upward, providing a longer-term support foundation.
- Momentum
- Neutral. RSI14 at 50.79 is at the exact midline boundary, indicating no clear directional momentum. MACD at 0.17 is below its signal line at 0.37 with a negative histogram of -0.20. The MACD histogram has been near zero for the past several bars, reflecting indecision rather than strong bearish pressure.
- Volatility
- Low-to-moderate. ATR14 at 2.30 (2.36% of price) is typical for a mid-cap consumer staple stock. Bollinger Bands (94.63 to 100.00) are relatively narrow with price at 97.16 near the middle band at 97.32, indicating no significant expansion or contraction in volatility.
- Volume
- Below average. Latest volume of 1,557,200 is 77.1% of the 20-period average (2,019,235), indicating reduced participation during the current range-bound phase.
Assessment
The daily chart shows a consolidation pattern with no clear directional bias. Price is oscillating between 93.67 and 100.49 with neutral RSI and near-zero MACD histogram. The stock lacks a strong catalyst for a breakout in either direction in the near term. The SMA50 at 96.08 and 20-day low at 93.67 serve as the primary support zone, while SMA20 at 97.32 and 20-day high at 100.49 represent resistance.
Weekly (July 6, 2026 week)
- Trend
- Mixed. Price at 96.36 is marginally below SMA20 (96.46), above SMA50 (92.18), and above SMA200 (93.15). The SMA20 has been trending sideways while the SMA50 continues to slope upward from 92.18. The SMA200 at 93.15 provides a mid-term support level. The weekly price structure shows a broader 2-month consolidation after the stock pulled back from its 52-week high of 105.69.
- Momentum
- Neutral-bullish. RSI14 at 52.08 is slightly above the 50 midline, indicating mild bullish bias. MACD at 1.21 is above the signal line at 1.19 with a barely positive histogram of 0.02. The near-zero MACD histogram reflects the ongoing consolidation with a very slight upward lean.
- Volatility
- Moderate. ATR14 at 4.73 (4.90% of price) reflects typical weekly ranges for the stock. Bollinger Bands (91.09 to 101.84) show price at 96.36 near the middle band at 96.46, consistent with a range-bound market.
- Volume
- Below average. Weekly volume of 8,346,000 is 86.0% of the 20-week average (9,704,905), reflecting subdued participation during the consolidation phase.
Assessment
The weekly chart confirms the neutral-to-mildly-bullish picture seen on the daily. The stock is consolidating within a range of approximately 90.05 to 105.69 (20-week low to high). RSI at 52.08 and MACD histogram at 0.02 suggest very mild upward bias but not enough to confirm a breakout. The 1-year weekly return of +23.30% shows the longer-term trend is still positive, but the recent 20-week return of -6.21% indicates a corrective phase is in progress. A sustained move above the 20-week high at 105.69 would reassert the long-term uptrend.
Key indicators
CHD Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 50.79 | 52.08 |
| MACD (12, 26, 9) | 0.17 / 0.37 / -0.20 | 1.21 / 1.19 / 0.02 |
| ATR (14) | 2.30 (2.36%) | 4.73 (4.90%) |
| Bollinger Bands (20, 2) | 94.63 - 100.00 | 91.09 - 101.84 |
| SMA (20) | 97.32 | 96.46 |
| SMA (50) | 96.08 | 92.18 |
| SMA (200) | 91.90 | 93.15 |
Price structure
CHD Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 97.16 | 96.36 |
| 1-Period Return | +0.83% | -2.27% |
| 5-Period Return | -0.30% | -0.39% |
| 20-Period Return | +0.08% | -6.21% |
| 60-Period Return | +3.01% | +1.88% |
| 252-Period Return | -0.66% | +23.30% |
| 52-Week Low | 80.54 | 80.54 |
| 52-Week High | 105.69 | 105.69 |
| 52-Week Position | 66.08% | 62.90% |
Key levels
CHD Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 100.49 | 105.69 |
| 20-Period Low | 93.67 | 90.05 |
| 60-Period High | 100.49 | 105.69 |
| 60-Period Low | 89.76 | 80.54 |
Scenarios
CHD Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price breaks above the 20-day high at 100.49 and SMA20 at 97.32 with above-average volume, targeting the 52-week high at 105.69.
Invalidation
Price falls below the 20-day low at 93.67 on increased volume.
What to watch
Sustained close above SMA20 (97.32); daily RSI crossing above 55; MACD histogram turning positive and widening; weekly RSI trending above 55.
Range-Bound
Trigger
Price continues to oscillate between the 20-day low at 93.67 and 20-day high at 100.49 as the consolidation phase persists without a catalyst.
Invalidation
A decisive close above 100.49 or below 93.67 with expanding volume.
What to watch
RSI fluctuating between 40 and 60; MACD histogram staying near zero; volume remaining below the 20-period average; Bollinger Bands remaining neutral.
Bearish
Trigger
Price breaks below the 20-day low at 93.67 and SMA50 at 96.08, potentially testing the 60-day low at 89.76 and SMA200 at 91.90.
Invalidation
Price reclaims SMA20 at 97.32 and holds above the 20-day low at 93.67.
What to watch
Sustained closes below 93.67; daily RSI trending below 45; increasing downside volume; MACD histogram becoming more negative; weekly RSI dropping below 45.
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Finviz (independent cross-validation). The daily analysis covers approximately 2 years (500 completed bars) ending July 13, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 13, 2026, weekly July 6, 2026 week. Generated July 14, 2026.
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