BKNG technical analysis
BKNG Technical Analysis
Analysis date
July 14, 2026
Market
NasdaqGS (USD)
Daily cutoff
July 13, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
BKNG Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- BKNG
- Market
- NasdaqGS
- Currency
- USD (US Dollar)
- Latest completed bar
- July 13, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). A 25-for-1 stock split occurred on April 6, 2026. All prices in the analysis window are post-split or have been adjusted by Yahoo Finance to reflect the split.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 175.80 | July 13, 2026 | - | Verified |
| Finviz (independent) | 175.80 | July 13, 2026 (previous close) | 0.00% | Verified |
Bottom line
BKNG Technical Analysis Summary
BKNG displays a mixed technical picture across daily and weekly timeframes. On the daily chart, price trades above the SMA50 (168.40) but below the SMA20 (176.50) and SMA200 (186.76), reflecting conflicting short-term and long-term signals. RSI near 51 on both frames is neutral, indicating no clear directional momentum. The daily MACD histogram is negative at -0.58, suggesting short-term bearish pressure, while the weekly MACD histogram is positive at 2.86, showing improvement on the higher timeframe. Price sits near the bottom third of its 52-week range at 32.5%, after the stock declined substantially from its 229.86 high following the April 2026 25:1 stock split and geopolitical headwinds. Key resistance is at the SMA200 (186.76) and the 60-day high (193.43). Key support is at the 20-day low (161.69) and the 52-week low (149.76). A sustained move above 186.76 would improve the near-term outlook; a break below 161.69 would signal further downside.
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 13, 2026)
- Trend
- Mixed. Price at 175.80 is above SMA50 (168.40) by 4.4% but below SMA20 (176.50) by 0.4% and below SMA200 (186.76) by 5.9%. The short-term is mildly bearish below the 20-period moving average, while the intermediate trend is positive relative to the SMA50. The SMA200 slopes moderately upward but price remains below it, indicating the long-term trend is still bearish.
- Momentum
- Neutral to mildly bearish. RSI14 at 51.40 is right at the neutral midline, indicating no clear directional momentum. MACD at 2.65 with signal at 3.23 and a negative histogram of -0.58 shows bearish short-term momentum. The MACD line is below the signal line but both are positive, suggesting the downtrend is losing intensity.
- Volatility
- Moderate. ATR14 at 6.42 (3.65% of price) reflects above-average daily movement for a large-cap stock. Bollinger Bands (165.87 to 187.13) are moderately wide with price near the middle band, suggesting no extreme directional bias. The bands are not expanding significantly.
- Volume
- Below average. Latest volume of 5,074,000 is 59.6% of the 20-period average (8,518,690), indicating reduced participation and lack of conviction in recent price moves.
Assessment
The daily chart shows a stock in transition. Price has recovered from recent lows but faces resistance at the SMA20 and more importantly at the SMA200. The neutral RSI and negative MACD histogram suggest near-term caution. The below-average volume during the recovery raises questions about buying conviction. A close above the SMA20 at 176.50 would be the first bullish step, followed by the SMA200 at 186.76. The 52-week position at 32.5% confirms the stock is in a broad downtrend with intermittent relief rallies.
Weekly (July 6, 2026 week)
- Trend
- Mixed. Price at 178.39 is above SMA20 (171.45) and SMA200 (153.29) but below SMA50 (191.89). The SMA200 slopes upward, supporting a long-term bullish structure when viewed over a multi-year horizon. However, the SMA50 sloping downward and well above price indicates medium-term weakness.
- Momentum
- Improving but still neutral. RSI14 at 50.08 is essentially neutral. MACD at -3.93 with signal at -6.79 and a positive histogram of 2.86 shows the weekly MACD is still negative but improving. The rising histogram suggests bearish momentum is weakening on the weekly scale.
- Volatility
- Elevated. ATR14 at 14.10 (7.91% of price) reflects wide weekly ranges. Bollinger Bands (153.67 to 189.22) are wide, consistent with the stock experiencing large weekly swings. Price is in the middle of the bands.
- Volume
- Below average. Weekly volume of 26,323,400 is 62.7% of the 20-week average (41,966,450), indicating reduced participation.
Assessment
The weekly chart provides a cautiously optimistic medium-term view. Despite the stock trading below the SMA50, the SMA200 is sloping upward and providing long-term support. The improving MACD histogram suggests the bearish phase may be maturing. The wide Bollinger Bands reflect ongoing uncertainty. The 52-week position at 35.7% and the significant distance from the 52-week high of 229.86 leave room for recovery if fundamentals improve. The 60-week low at 149.76 has held as support during recent tests.
Key indicators
BKNG Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 51.40 | 50.08 |
| MACD (12, 26, 9) | 2.65 / 3.23 / -0.58 | -3.93 / -6.79 / 2.86 |
| ATR (14) | 6.42 (3.65%) | 14.10 (7.91%) |
| Bollinger Bands (20, 2) | 165.87 - 187.13 | 153.67 - 189.22 |
| SMA (20) | 176.50 | 171.45 |
| SMA (50) | 168.40 | 191.89 |
| SMA (200) | 186.76 | 153.29 |
Price structure
BKNG Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 175.80 | 178.39 |
| 1-Period Return | -1.45% | -3.34% |
| 5-Period Return | -2.89% | +7.57% |
| 20-Period Return | +7.46% | +9.92% |
| 60-Period Return | -5.09% | -15.27% |
| 252-Period Return | -22.49% | +97.61% |
| 52-Week Low | 149.76 | 149.76 |
| 52-Week High | 229.86 | 229.86 |
| 52-Week Position | 32.51% | 35.74% |
Key levels
BKNG Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 188.31 | 193.43 |
| 20-Period Low | 161.69 | 149.76 |
| 60-Period High | 193.43 | 231.62 |
| 60-Period Low | 149.76 | 149.76 |
Scenarios
BKNG Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price breaks above the SMA200 at 186.76 and holds above it on a weekly close.
Invalidation
Price falls below the 20-day low at 161.69.
What to watch
MACD histogram turning positive on daily; RSI moving above 60; volume increasing above the 20-day average on up days.
Range-Bound
Trigger
Price continues to oscillate between 161.69 support and 186.76 resistance.
Invalidation
A decisive break of either boundary with increasing volume.
What to watch
RSI staying between 40 and 60; volume remaining below average; MACD histogram hovering near zero.
Bearish
Trigger
Price breaks below the 20-day low at 161.69 and approaches the 52-week low at 149.76.
Invalidation
Price reclaims the SMA50 (168.40) and holds above it with above-average volume.
What to watch
Sustained closes below SMA20 (176.50); MACD histogram becoming more negative; RSI breaking below 40.
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Finviz (independent cross-validation). The daily analysis covers approximately 2 years (500 completed bars) ending July 13, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. A 25-for-1 stock split occurred on April 6, 2026, and historical prices have been adjusted accordingly by Yahoo Finance. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 13, 2026, weekly July 6, 2026 week. Generated July 14, 2026.
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