Competitor Analysis (InvestSkill)Finance Skill

A deep competitive moat analysis skill that answers "Does this company have a durable competitive advantage, and how wide is its moat?" 11-section framework: (1) Moat Identification — Morningstar 5 sources (network effects: Visa/Mastercard/Meta test "does adding users benefit existing users?"; cost advantages: Costco/Amazon/Nucor test "can competitors replicate this cost structure?"; intangible assets: brand/patents/licenses/proprietary data test "can the company charge premium prices?"; switching costs: Oracle/Salesforce/Adobe test "what % of customers churned in 3 years?"; efficient scale: Waste Management/utilities test "would a new entrant earn below-cost returns?"), moat width assessment table (Wide: ROIC consistently > WACC, 20+ year durability, premium P/E; Narrow: ROIC modestly > WACC, 10-20 year; No Moat: ROIC ≈ WACC, commodity; At Risk: ROIC declining, discount warranted), moat trend (widening/stable/narrowing — "most important forward-looking question"); (2) Porter's Five Forces — competitive rivalry (fragmentation, growth rate, differentiation, exit barriers, fixed cost intensity), threat of new entrants (capital requirements, economies of scale, network barriers, regulatory, brand, distribution), supplier power (concentration, uniqueness, switching cost, forward integration, importance to supplier), buyer power (customer concentration, price sensitivity, switching costs, backward integration, information, volume leverage), substitute threat (availability, price-performance improvement rate, switching propensity, relative price), Five Forces summary score (1-5 per force, Industry Attractiveness Score with interpretation: 4.5-5 extremely attractive → 1.0-1.4 highly unattractive); (3) Market Share Analysis — current share % and 3-year trend, HHI concentration (>2500 highly concentrated, 1500-2500 moderate, <1500 fragmented), share growth mechanics (organic vs. M&A, price-led vs. volume-led), geographic variations, segment share, share gain velocity ("0.5% share annually in a large market is a powerful signal"); (4) Competitive Benchmarking — 12-metric table vs. top 3-5 peers (revenue growth 3yr, gross/operating/net margin, ROIC, ROE, revenue per employee, customer retention, R&D % revenue, gross profit per $R&D, NPS, market share %) with interpretation ("ROIC > industry average consistently = moat evidence"); (5) Innovation & Disruption — R&D investment level and productivity (patents per $1M R&D, time-to-market), product roadmap visibility, technology platform assessment (cloud-native vs. legacy), disruption positioning (disruptor indicators: taking share, serving underserved, improving price-performance; disrupted indicators: losing share, customer migration, pricing power decline), adjacent market TAM expansion, AI/software/platform disruption threat; (6) Management Quality — capital allocation track record (above WACC? M&A value-creative?), competitive response speed, innovation culture (Glassdoor vs. competitors, engineering talent density, compensation vs. peers), CEO competitive vision (earnings call language: dismissive/realistic/insightful), track record vs. stated strategy; (7) Pricing Power — premium vs. discount pricing (quantified price premium), price increase history (volume stability after increases = strong pricing power), willingness-to-pay (NPS, satisfaction, retention, churn), gross margin expansion/compression trend, price elasticity (promotional intensity for consumer, deal cycle/discount for B2B); (8) Moat Score Composite — 6 weighted components (Moat Source Strength 25%, Moat Durability 20%, Competitive Position 20%, Industry Attractiveness 15%, Pricing Power 10%, Innovation Positioning 10%), 0-10 scale with interpretation (8-10 Wide Moat premium justified, 6-8 Narrow Moat modest premium, 4-6 No Clear Moat in-line, 0-4 Moat at Risk discount), scoring reference per component; (9) Competitive Intelligence Sources — SEC 10-K Business/Competition/Risk Factors, DEF 14A proxy, earnings call transcripts, Investor Day, Glassdoor/LinkedIn, G2/Capterra/TrustRadius, JD Power, NPS benchmarks (Bain), Google Patents/USPTO, job postings, GitHub, Gartner Magic Quadrant, Forrester Wave, IDC; (10) Input Formats — 5 modes (single company, with sector context, with specified peers, moat-only focused, full with --visual); (11) Visualization Support — Five Forces radar chart, competitive benchmarking grouped bar, moat score components horizontal bar (for /report-generator). Output: executive summary (3 sentences), moat identification, Five Forces with scores, market share, benchmarking table, innovation assessment, pricing power, management quality, composite moat score, investment implications. Data verification before analysis. Investment Signal box with thesis invalidation checklist. "Output feeds directly into /dcf-valuation (to set appropriate WACC and terminal growth rate) and /fundamental-analysis (to contextualize ROIC and margin trends)." Pure prompt skill — no runtime, no dependencies, no API keys. Works on all AI platforms.

Snapshot quality

91/100

Snapshot risk

Medium

Audit conclusion

No blocking findings