Build a valuation from consistent data
Choose the cash-flow claim before choosing a discount rate. Firm cash flow and equity cash flow require different valuation bridges; mixing debt costs or share counts can distort the result.
- Match reporting periods, currencies, units and accounting definitions before comparing companies.
- Discount free cash flow to the firm with an appropriate weighted average cost of capital; bridge enterprise value to equity before dividing by shares.
- For equity cash flow, use an appropriate required return on equity and account for financing assumptions.
- Keep terminal growth below the discount rate in a perpetual-growth formula and show sensitivity to both.