Wix.com Ltd. research snapshot
WIX AI stock analysis as of the August 4, 2026 data cutoff reads Wix.com as a deep value recovery candidate with a heavy AI disruption overhang. The stock closed at $56.84 on August 3, 2026, up 1.81 or 3.29% from the $55.03 July 31 close, after opening at $55.40 and trading in a session range of $55.40 to $58.96, with an after-hours quote of $59.20 up 2.36 or 4.15% ahead of Q2 2026 results due before the market opens on August 4, 2026, and a market capitalization near $2.38 billion on 41.85 million shares outstanding, down 55.93% over the trailing 52 weeks. The stock fell about 27% on May 13, 2026, the day of the Q1 2026 report, after management disclosed softer Partners demand and AI-related gaps in Wix Harmony, and the subsequent 52-week low of $40.16 was set on June 24, 2026. The selloff triggered securities class actions with a September 22, 2026 lead plaintiff deadline, yet Wix still generates about $506.7 million of trailing twelve month free cash flow, an about 21% free cash flow yield, and about $2.02 billion of cash, and management used a $1.6 billion tender offer in April 2026 to repurchase about 30% of shares at $92. The Q1 2026 report showed revenue of $541.2 million up 14% and bookings of $585.0 million up 15%, with total ARR of $1.903 billion and Base44 ARR near $150 million, and full year 2026 guidance still calls for mid-teens bookings and revenue growth. The analysis reads the stock as cheap on cash flow only if revenue growth, free cash flow conversion, and the AI product roadmap hold up through the litigation, competitive, and FX headwinds. This page is a research framework and information tool, not investment advice, and all forecast ranges are scenarios with stated conditions rather than guaranteed outcomes.
Current price
$56.84 at the August 3, 2026, 4:00 PM EDT market close, up 1.81 or 3.29% from the $55.03 July 31 close, after opening at $55.40 and trading in a session range of $55.40 to $58.96 on volume of about 2.36 million shares, with an after-hours quote of $59.20, up 2.36 or 4.15%
Market cap
$2.38 billion reported by StockAnalysis.com at the August 3, 2026 market close, matching the $56.84 price times 41.85 million shares outstanding, with the Q1 2026 earnings release reporting 41,849,511 ordinary shares outstanding as of May 11, 2026 after a tender offer repurchased about 30% of shares
AI score
58 / 100
Rating
Deep value recovery with AI disruption overhang
Trend status
Rebounding above the 20-day and 50-day moving averages near $52.91 and $50.46, but still below the 200-day moving average near $82.27, after falling from a 52-week high of $190.93 to a low of $40.16
Data cutoff (updated monthly)
August 4, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Wix operates a cloud-based web development and app-building platform with TTM revenue near $2.061 billion up 13.56%, a GAAP gross margin near 67.4%, strong free cash flow of about $506.7 million, but a trailing twelve month GAAP net loss of -$40.59 million driven partly by share-based compensation of about $234 million. | Medium |
| Moat | The moat comes from brand recognition, a large installed user base, the app marketplace, Wix Studio for agencies, SEO and template depth, and switching costs from built sites and integrations, but generative AI vibe-coding tools and lower-cost no-code platforms are eroding the edge. | Low-medium |
| Management | Founder Avishai Abrahami leads a founder-run management team that executed a $1.6 billion tender offer repurchasing about 30% of shares at $92 in April 2026, built a proprietary LLM for Wix Harmony, and kept full year 2026 guidance at mid-teens growth, while the Q1 2026 AI-demand disclosure triggered a 27% drop and class actions. | Medium |
| Financial trend | Q1 2026 revenue of $541.2 million was up 14%, bookings of $585.0 million were up 15%, total ARR reached $1.903 billion up 15%, and TTM free cash flow of $506.7 million delivered a 24.6% free cash flow margin, while the GAAP net loss of -$40.59 million and share-based compensation of about $234 million kept reported earnings negative. | High |
| Valuation | At $56.84, Wix trades at about 1.15x sales, 0.94x EV/Sales, 4.69x trailing free cash flow, and about 11.2x FY2026 consensus adjusted EPS of $5.09, with a free cash flow yield near 21.3%, so the market is pricing in AI disruption and execution risk. | Medium |
| Technical trend | WIX closed at $56.84 on August 3, 2026, above its 20-day and 50-day moving averages near $52.91 and $50.46 but below the 200-day moving average near $82.27, with a 14-day RSI near 57.38, rebounding from the June 24, 2026 low of $40.16. | Medium |
| Risk level | Elevated. The main risks are AI disruption to the website builder model, a softer Partners business, Wix Harmony capability gaps, securities class actions with a September 22, 2026 lead plaintiff deadline, a GAAP net loss, about 26% of shares sold short, shekel strength creating a $64 million 2026 expense headwind, and Q2 2026 results due August 4, 2026. | High |
| AI confidence | High for descriptive facts and cross-checked math that matched across StockAnalysis.com, Macrotrends, SEC EDGAR, the Q1 2026 earnings release, and the earnings call transcript. Lower for forward return estimates because AI adoption, litigation, and multiples are uncertain. | High data confidence |
| Investment certainty | Medium-low certainty. The page gives a research framework and scenario ranges, not a buy or sell instruction, and the deep value metrics sit against severe momentum and competitive headwinds. | Medium-low |
WIX AI stock forecast
The WIX AI stock forecast uses scenario math around the $56.84 August 3, 2026 market close and the FY2026 adjusted EPS consensus of $5.09. The three-scenario framework produced a bearish area near $45, a base area near $72, and a bullish area near $120, using adjusted EPS growth and exit multiples consistent with the $45 to $135 analyst target range. These are scenarios, not price commitments.
$105 to $135
More likely if AI adoption becomes a tailwind, Wix Harmony and Base44 scale with revenue in the high teens, Partners demand recovers, free cash flow conversion stays near 25%, the litigation overhang clears, and the market re-rates the stock toward the analyst high of $135.
$65 to $85
More likely if Wix keeps mid-teens bookings and revenue growth, delivers FY2026 adjusted EPS near the $5.09 consensus, maintains free cash flow above $450 million, keeps the share count low after the buyback, and the multiple stabilizes near 11x to 13x forward earnings.
$40 to $50
More likely if AI vibe-coding tools take measurable market share, Partners demand keeps softening, Wix Harmony fails to convert professional users, litigation costs or outcomes worsen, GAAP losses and share-based compensation keep rising, or the stock retests the $40.16 low and the analyst low target of $45.
WIX AI technical analysis
WIX AI technical analysis is improving but still below the long-term trend as of the August 4, 2026 data cutoff. The stock closed at $56.84 at 4:00 PM EDT on August 3, up 1.81 or 3.29% from the $55.03 July 31 close, above its 20-day and 50-day moving averages near $52.91 and $50.46 but below the 200-day moving average near $82.27, with 14-day RSI near 57.38. After falling about 27% on May 13, 2026 to $55.32 and setting a 52-week low of $40.16 on June 24, 2026, the stock rebounded through July, peaked near $61.22 on July 29, cooled to $55.03 on July 31, and re-opened near $55.40 on August 3. The 5-day and 20-day moving averages near $57.66 and $52.91 were computed from the StockAnalysis.com daily closing price history, and the 50-day and 200-day values come from the StockAnalysis.com statistics page.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $56.84 | StockAnalysis.com real-time quote at the August 3, 2026, 4:00 PM EDT market close, up 1.81 or 3.29% from the $55.03 July 31 close after opening at $55.40 and trading in a session range of $55.40 to $58.96 on volume of about 2.36 million shares; the after-hours quote was $59.20 up 2.36 or 4.15%, and the implied market cap near $2.38 billion matches the price times 41.85 million shares outstanding. |
| 5-day moving average | $57.66 | Computed as the simple average of the five closing prices through August 3, 2026 in the StockAnalysis.com daily price history, just above the current price, which signals near-term momentum is still consolidating after the July rebound. |
| Near support | $52 to $53 | The 20-day moving average computed near $52.91 from the StockAnalysis.com daily price history as of August 3, 2026 is the first pullback support zone. |
| Next support | $50.46 | StockAnalysis.com statistics reported the 50-day moving average near $50.46 on August 3, 2026, a key level because it sits just above the July breakout area. |
| Key support | $40.16 | The 52-week low of $40.16 was set on June 24, 2026, per the StockAnalysis.com daily price history, and a break below it would signal a resumed downtrend. |
| Near resistance | $61 to $63 | The late July swing high area, with the stock peaking near $61.22 on July 29 and printing a session high of $62.77, acts as the immediate overhead zone. |
| Major resistance | $82.27 | StockAnalysis.com statistics reported the 200-day moving average near $82.27 on August 3, 2026, the main trend-defining level overhead. |
| 20-day moving average | $52.91 | Computed as the simple average of the twenty closing prices through August 3, 2026 in the StockAnalysis.com daily price history, an immediate support reference for pullbacks. |
| Momentum | RSI near 57.4 | The 14-day RSI was near 57.38 on StockAnalysis.com statistics on August 3, 2026, neutral to mildly bullish after the rebound off the June low. |
| Volume | About 1.44 million average shares | StockAnalysis.com statistics listed 20-day average volume near 1.44 million shares on August 3, 2026; the August 3 session traded about 2.36 million shares, and earnings-day spikes around the May 13 report were much larger. |
| Volatility | Elevated after the 27% crash | WIX fell about 27% on May 13, 2026 and about 55.93% over the trailing 52 weeks, with beta near 0.92 on StockAnalysis.com statistics, so position sizing should account for sharp moves around reports and AI headlines. |
| Invalidation | Close below $50.46 | A decisive daily close below the 50-day moving average near $50.46 would weaken the recovery; a close below the $40.16 low would turn the chart bearish again. |
WIX AI trading strategy
The WIX AI trading strategy is a rules-based research framework for trading and watching a deeply repriced SaaS stock. It is not personal advice and should be paired with fresh chart data, filings, position sizing, and a defined invalidation level.
Watch for WIX to reclaim and hold its 5-day average near $57.66 and to build volume on a break above the $61 to $63 swing high, with the 50-day moving average near $50.46 acting as the recovery floor.
A daily close below the 50-day moving average near $50.46 or a failed break of $63 should trigger a stop and review; a close below the $40.16 low resumes the downtrend.
If WIX pulls back toward the $52 to $53 support cluster without new earnings or legal damage, compare the price reaction with Q2 2026 results, guidance, Wix Harmony and Base44 commentary, and the buyback and litigation timeline before acting.
Do not average down without a maximum loss rule because AI disruption headlines, class action updates, and a short interest near 26% of shares can gap the stock in either direction.
Track revenue and bookings growth, Creative Subscriptions and Business Solutions ARR, Base44 ARR, Wix Harmony and AI adoption, free cash flow conversion, GAAP profitability timeline, share count after the tender, class action developments, analyst rating changes, and shekel versus dollar FX.
Reduce confidence if revenue growth slips below mid-teens, free cash flow compresses below $450 million, GAAP losses and share-based compensation keep rising, or Partners demand keeps softening.
Investment research summary
Wix helps individuals, small businesses, agencies, and now AI-native app builders create and run websites, stores, and business applications, and it monetizes through Creative Subscriptions, Business Solutions, payments, and app marketplace purchases.
The moat combines brand recognition, a large installed user base, template and SEO depth, Wix Studio for agencies, the app marketplace, and switching costs from built sites and integrations, but generative AI vibe-coding tools and lower-cost no-code platforms are thinning it.
The thesis fails if AI eliminates the need for traditional drag-and-drop builders, Partners demand keeps softening, Wix Harmony capability gaps push professional users to competing AI tools, the securities class actions expand, GAAP losses and share-based compensation keep consuming the cash balance, or shekel strength keeps eroding operating expenses.
Avishai Abrahami, co-founder and CEO, runs a founder-led company that executed a $1.6 billion tender repurchasing about 30% of shares at $92 in April 2026, built a proprietary LLM for Wix Harmony, and kept 2026 guidance at mid-teens growth, while facing criticism over the Q1 2026 AI-demand disclosure and class action allegations.
Wix sits at the center of a generative AI transition in web and app building, with the Microsoft 365 Copilot partnership, Wix Harmony on a proprietary LLM, Base44 at about $150 million of ARR, and Wix Headless connecting AI coding tools to Wix infrastructure, making the shift both a threat and an opportunity.
At about 1.15x sales, 0.94x EV/Sales, 4.69x trailing free cash flow, about 11.2x forward adjusted earnings, and a free cash flow yield near 21.3%, the stock prices in significant distress. Margin of safety only exists if free cash flow is durable and the AI transition is executed, otherwise the cheap multiples can stay cheap.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| WIX price | $56.84 at the August 3, 2026, 4:00 PM EDT market close, up 1.81 or 3.29% from the $55.03 July 31 close, after opening at $55.40 and trading in a session range of $55.40 to $58.96 on volume of about 2.36 million shares, with an after-hours quote of $59.20 up 2.36 or 4.15% | StockAnalysis.com real-time quote and daily price history | August 4, 2026 |
| Market capitalization | Near $2.38 billion, reported by StockAnalysis.com at the August 3 market close and matching the $56.84 price times 41.85 million shares outstanding, with the Q1 2026 earnings release reporting 41,849,511 ordinary shares outstanding as of May 11, 2026 | StockAnalysis.com quote and statistics, Wix Q1 2026 earnings release | August 4, 2026 |
| Q1 2026 results | Revenue of $541.2 million up 14%, bookings of $585.0 million up 15%, total ARR of $1.903 billion up 15%, Creative Subscriptions revenue of $382.4 million up 13%, Business Solutions revenue of $158.8 million up 17%, and Partners revenue of $203.4 million up 19% | Wix Q1 2026 earnings release | August 4, 2026 |
| Q1 2026 GAAP and non-GAAP earnings | GAAP net loss of -$57.5 million or -$1.02 per basic and diluted share, and non-GAAP net income of $42.5 million or $0.75 per basic share and $0.68 per diluted share | Wix Q1 2026 earnings release | August 4, 2026 |
| Q1 2026 cash flow | Net cash from operating activities of $78.5 million and capital expenditures of $3.6 million for free cash flow of $75.0 million, or $112.3 million excluding acquisition-related costs at 21% of revenue | Wix Q1 2026 earnings release | August 4, 2026 |
| Tender offer buyback | During April 2026, Wix repurchased approximately 17.5 million ordinary shares at $92 per share for approximately $1.6 billion through a modified Dutch auction tender offer, repurchasing roughly 30% of outstanding shares | Wix Q1 2026 earnings release | August 4, 2026 |
| 2026 guidance | Full year 2026 bookings and revenue expected to grow at mid-teens percentages year over year, Q2 2026 revenue expected to grow at a mid-teens percentage, and full year FCF margin excluding acquisition costs expected in the high teens, including a $64 million operating expense headwind from a stronger Israeli shekel | Wix Q1 2026 earnings release | August 4, 2026 |
| Wix Harmony and AI strategy | Wix Harmony now runs on a proprietary Wix-built LLM to control inference costs, Base44 reached about $150 million of ARR as of May 2026 with a path toward $100 million growth, Wix launched Wix Headless on July 21, 2026 to connect AI coding and vibe platforms to Wix business infrastructure, and Wix partnered with Microsoft to bring Wix Harmony into Microsoft 365 Copilot in June 2026 | Wix Q1 2026 earnings release and earnings call, Wix press releases | August 4, 2026 |
| TTM revenue | $2.061 billion over the trailing twelve months ended March 31, 2026, up 13.56%, matching StockAnalysis.com financials, with FY2025 revenue of $1.993 billion up 13.2% and FY2024 revenue of $1.761 billion | StockAnalysis.com financials | August 4, 2026 |
| TTM GAAP earnings | TTM net income of -$40.59 million and diluted EPS of -$0.78 on the income statement page and -$0.74 on the statistics page, with operating income of -$105.37 million and a gross margin near 67.37% | StockAnalysis.com income statement and statistics | August 4, 2026 |
| TTM free cash flow | Operating cash flow of $515.9 million, capital expenditures of -$9.23 million, and free cash flow of $506.67 million, or a 24.59% free cash flow margin, with FY2025 free cash flow of $574.3 million | StockAnalysis.com cash flow statement | August 4, 2026 |
| Cash and short-term investments | $2.02 billion as of March 31, 2026, including $1.341 billion of cash and cash equivalents, $355.3 million of short-term deposits, and $326.4 million of marketable securities, per the Q1 2026 balance sheet | Wix Q1 2026 earnings release and StockAnalysis.com balance sheet | August 4, 2026 |
| Total debt and net cash | Total debt of $1.587 billion, including convertible notes of $1.127 billion net and lease liabilities, against $2.02 billion of cash and short-term investments for net cash of $435.75 million or $10.41 per share | StockAnalysis.com statistics and balance sheet | August 4, 2026 |
| Total assets and shareholders equity | Total assets of $2.981 billion, total liabilities of $3.084 billion, and a shareholders deficiency of -$102.4 million as of March 31, 2026, per the Q1 2026 balance sheet | Wix Q1 2026 earnings release and StockAnalysis.com balance sheet | August 4, 2026 |
| Shares outstanding and float | 41.85 million shares outstanding as of August 3, 2026 per StockAnalysis.com, matching the 41,849,511 shares reported as of May 11, 2026 in the Q1 2026 release, with shares down about 7.74% year over year and a float near 29.47 million | StockAnalysis.com statistics and Wix Q1 2026 earnings release | August 4, 2026 |
| Valuation ratios | PS ratio of 1.15x, EV/Sales of 0.94x, P/FCF of 4.69x, EV/FCF of 3.83x, free cash flow yield near 21.30%, and PEG of 0.66 | StockAnalysis.com statistics | August 4, 2026 |
| Forward valuation | Forward PE of 9.59 on the StockAnalysis.com statistics page and about 11.18 on the forecast page using the $5.09 FY2026 adjusted EPS consensus, with FY2026 revenue estimate of $2.25 billion and FY2027 revenue estimate of $2.51 billion | StockAnalysis.com statistics and forecast | August 4, 2026 |
| Analyst consensus | Buy with an average price target of $72.20 across 22 analysts, low of $45, median of $65, and high of $135, about 27% above the August 3, 2026 close | StockAnalysis.com forecast and analyst ratings | August 4, 2026 |
| Analyst rating mix, July 2026 | 8 Strong Buy, 4 Buy, 9 Hold, and 1 Sell out of 22 analysts | StockAnalysis.com forecast recommendation trends | August 4, 2026 |
| Recent analyst target updates | Raymond James downgraded to Outperform with a $70 target on July 30, Benchmark lowered its Buy target to $85 from $115 on July 29, Scotiabank reiterated Buy at $90 on July 29, BofA lowered its Buy target to $65 from $77 on July 22, Morgan Stanley downgraded to Equal Weight with a $60 target from $112 on July 21, RBC Capital maintained Hold at $45 on July 21, and Wells Fargo maintained Hold at $46 on July 16 | StockAnalysis.com analyst ratings | August 4, 2026 |
| Short interest | 8.79 million shares short, 25.96% of shares outstanding, and 6.32 days to cover, down from 9.23 million shares the prior month | StockAnalysis.com statistics short selling | August 4, 2026 |
| Securities class actions | Multiple securities class action firms announced lawsuits with a class period from February 19, 2025 through May 12, 2026 and a September 22, 2026 lead plaintiff deadline, alleging Wix did not disclose Wix Harmony capability gaps and that professional developer customers were using competing AI tools before the Q1 2026 miss and the 27% stock drop on May 13, 2026 | SueWallSt and other securities class action press releases | August 4, 2026 |
| May 13, 2026 crash | WIX shares declined $20.56, about 27%, to close at $55.32 on May 13, 2026, after Q1 2026 results fell below consensus and management acknowledged Wix Harmony capability gaps and softer Partners demand | StockAnalysis.com news and securities class action press releases | August 4, 2026 |
| Q2 2026 earnings date | Q2 2026 results were scheduled to be reported before the market opens on August 4, 2026 | Wix press release | August 4, 2026 |
| 52-week range and performance | 52-week range of $40.16 to $190.93, down 55.93% over the trailing 52 weeks, with beta of 0.92 and the June 24, 2026 low of $40.16 set during the post-earnings selloff | StockAnalysis.com quote and statistics, Macrotrends price history | August 4, 2026 |
| Technical snapshot | 5-day moving average near $57.66 and 20-day moving average near $52.91 computed from StockAnalysis.com daily price history, 50-day moving average near $50.46 and 200-day moving average near $82.27 on StockAnalysis.com statistics, 14-day RSI near 57.38, and 20-day average volume near 1.44 million shares | StockAnalysis.com statistics and daily price history | August 4, 2026 |
This WIX AI stock analysis is an informational research tool, not investment advice, a recommendation, or a promise of future return. Forecast ranges are scenarios based on available filings, quote snapshots, and third-party data as of the stated cutoff date. They may be wrong, incomplete, or outdated after new earnings, AI product news, legal developments, market moves, or macro conditions.
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