Wyndham Hotels & Resorts Inc. research snapshot
WH AI stock analysis currently reads Wyndham Hotels & Resorts as the world largest hotel franchisor by property count, operating 25 brands including Super 8, Days Inn, Ramada, and La Quinta across 9,300 locations. Wyndham earns nearly all revenue from franchise fees, management fees, marketing, and reservation services with minimal direct property ownership. At the July 12, 2026 data cutoff, WH traded near $78.54 with a verified market capitalization near $5.88 billion. The WH AI stock forecast uses scenarios instead of a single price target because RevPAR, unit growth, owner profitability, leverage costs, buybacks, and valuation multiples can change the outlook quickly. This page is an informational research tool, not investment advice.
Current price
$78.54
Market cap
$5.88 billion verified market cap
AI score
64 / 100
Rating
World-largest hotel franchisor with economy-and-midscale focus, stable fee revenue, high leverage, and stalled earnings growth
Trend status
Below the 50-day moving average, below the 200-day moving average, and well below the February 2025 all-time high
Data cutoff (updated weekly)
July 12, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Wyndham earns essentially all revenue from franchise fees, marketing fees, and reservation services provided to third-party hotel owners. The model is asset-light with high incremental margins, but fees are tied to economy and midscale revenue, which face more pressure from owner costs and alternative lodging than premium chains face. | Medium-high |
| Moat | The moat comes from brand scale (9,300+ properties), geographic reach, owner relationships, Wyndham Rewards loyalty program (over 100 million members), and long-term franchise contracts. However, brands like Super 8 and Days Inn face more competition from independent budget lodging and short-term rentals than premium chains. | Medium |
| Management | CEO Geoffrey Ballotti has led Wyndham since its 2018 spin-off, focusing on brand expansion, the La Quinta acquisition, Wyndham Rewards growth, and returning capital through dividends and buybacks. The failed Choice Hotels takeover bid in 2023-2024 showed management commitment to independence. | Medium |
| Financial trend | FY2024 revenue was $1.41 billion with net income of $289 million. TTM net income through Q1 2026 has declined to approximately $193 million, indicating earnings pressure. Adjusted EBITDA margins remain high near 40% for the asset-light model. | Medium-high |
| Valuation | At $78.54, audited tool math shows about 31.2x TTM GAAP EPS, 24.5x free cash flow per share, 4.1x sales, and a 2.19% dividend yield. The P/E is elevated for a mid-cap hotel franchisor with stalled earnings. | High |
| Technical trend | The stock is below both the 50-day and 200-day moving averages, with RSI near neutral levels. The all-time high of $113.07 from February 2025 is well above current levels, and the stock has declined roughly 9% over the past year. | Medium |
| Risk level | Main risks include economy and midscale travel demand sensitivity, owner profitability and financing stress, high net debt relative to equity ($3.57B net debt vs $650M equity), interest cost pressure, limited pricing power in budget segments, and franchisee satisfaction and litigation risk. | Medium-high |
| AI confidence | Descriptive confidence is medium-high because company filings and third-party datasets agree on key financial data. Return confidence is lower because earnings have declined and the stock is in a persistent downtrend from its 2025 high. | Medium-high data confidence |
| Investment certainty | Wyndham has a resilient franchise business model, but the current setup requires earnings stabilization, owner health improvement, debt reduction or refi, and a clearer growth narrative before the risk-reward becomes more attractive. | Low-to-medium |
WH AI stock forecast
The WH AI stock forecast is scenario-based because hotel franchising earnings depend on RevPAR, unit growth, royalty and marketing fee revenue, owner profitability, debt cost, buybacks, and the market multiple. Using the $78.54 price reference, $2.52 TTM EPS, and an audited three-year framework, the mechanical outcomes are about $115 in a bullish case, $70 in a base case, and $40 in a bearish case before dividends.
$105 to $120 before dividends
More likely if RevPAR growth turns positive across Wyndham brands, unit growth accelerates, owner profitability and financing conditions improve, buybacks reduce share count meaningfully, and the market values WH near 30x forward earnings.
$60 to $75 before dividends
More likely if earnings stabilize near current TTM levels, unit growth matches history, fee revenue holds steady, the company continues its dividend and moderate buyback program, and the market values WH near 22x forward earnings.
$35 to $45 before dividends
More likely if travel demand in economy and midscale segments weakens, owner profitability pressures franchise retention, interest costs stay elevated relative to earnings, or the market compresses WH toward 15x earnings due to stalled growth and leverage concerns.
WH AI technical analysis
WH AI technical analysis is cautious as of the July 12, 2026 data cutoff. TradingView showed WH near $78.54, down 8.89% over the past year, with a market cap near $5.88 billion and an all-time high of $113.07 on February 21, 2025. StockAnalysis and TradingView technical snapshots showed WH below its 50-day and 200-day moving averages, with RSI readings near neutral. The stock has been in a broad decline since the February 2025 peak.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $78.54 | TradingView listed a $78.54 close at the July 12, 2026 data cutoff. |
| Immediate resistance | $87 to $90 | This area sits near the 50-day moving average and recent swing highs from June 2026. |
| Primary resistance | $95 to $100 | The 200-day moving average likely sits in this range. A recovery above this band would strengthen the technical picture. |
| Near support | $73 to $76 | This area represents recent swing lows and a potential demand zone from earlier in 2026. |
| Secondary support | $65 to $68 | A break below the near support zone could open a move toward this lower band, which aligns with 2023-2024 trading ranges. |
| Moving averages | 50-day near $87 to $90, 200-day near $95 to $100 | WH is trading below both moving averages, which is a structurally bearish configuration until reclaimed. |
| Momentum | RSI roughly 40 to 50 | StockAnalysis and TradingView RSI readings suggest neutral-to-weak momentum rather than an oversold bounce setup. |
| Volume | About 0.8 million to 1.2 million shares average volume | TradingView and Barchart snapshots support liquid mid-cap trading, but breakout confirmation still requires live volume. |
| Volatility | Watch July 22, 2026 earnings | TradingView listed the next earnings date as July 22, 2026, a likely catalyst for RevPAR, unit growth, and guidance updates. |
| Invalidation | Close below $73, recovery above $90 | A sustained break below $73 would weaken the near-term setup. Recovery above the 50-day area near $90 would be the first positive technical signal. |
WH AI trading strategy
The WH AI trading strategy below is a rules-based research framework, not personal advice. It connects price behavior with RevPAR, unit growth, royalty and marketing fee revenue, adjusted EBITDA, owner profitability, debt service costs, buybacks, and valuation levels.
Given the current below-movers setup, a trend-following approach would wait for WH to reclaim the $87 to $90 area with sustaining volume, positive RevPAR commentary, and no negative revision to earnings or unit growth guidance.
If earnings on July 22, 2026 show further RevPAR or margin deterioration and the stock breaks below $73, trend confidence is low and the setup is not favorable for trend-following entry.
If WH pulls back toward the $73 to $76 demand zone without a fundamental reset, compare the lower price with franchise fee trajectory, adjusted EBITDA, cash generation, dividend coverage, buyback activity, and peer action in Choice and other mid-cap hotel franchisors.
Mean-reversion in a downtrend carries higher risk because stalled earnings and high leverage can lead to sustained multiple compression rather than recovery.
Track system-wide comparable RevPAR by brand tier, unit growth (gross and net), royalty and marketing fee revenue, adjusted EBITDA, net debt to adjusted EBITDA, free cash flow, buyback activity, dividend coverage, and owner health indicators.
Position sizing should reflect that WH has higher leverage (net debt to equity over 5x) and a narrower equity base than larger hotel peers, which amplifies downside risk during earnings stress.
Investment research summary
Guests pay for affordable and familiar places to stay, while hotel owners pay Wyndham for brand recognition, reservation distribution, loyalty program access, and operating standards. Wyndham converts that network into high-margin franchise and marketing fee revenue with minimal direct property investment.
The moat comes from brand scale (25 brands, 9,300+ properties), Wyndham Rewards loyalty (100M+ members), global distribution systems, and long-term franchise contracts. It narrows if budget lodging faces competition from short-term rentals, owner satisfaction erodes, or major brands lose relevance with travelers.
The thesis fails if RevPAR weakens across economy and midscale brands, owners struggle with profitability and financing, franchise attrition accelerates, debt costs pressure free cash flow, the dividend is cut, or the stock continues to grind lower without a catalyst.
CEO Geoffrey Ballotti has led Wyndham since its 2018 spin-off, executing brand expansion, the La Quinta acquisition, Wyndham Rewards buildout, and capital returns through dividends and buybacks. The key management challenge is reversing the recent earnings decline and demonstrating that the franchise model can deliver consistent EPS growth.
Travel demand benefits from stable leisure and business travel, but Wyndham economy and midscale brands are more exposed to cost-sensitive consumers, owner financing stress, and competition from alternative accommodations than premium hotel chains.
At $78.54, WH trades at over 31x TTM earnings despite stalled earnings growth, high leverage, and a stock that has declined from its 2025 high. The margin of safety depends on earnings stabilization, debt reduction or refi progress, and a return to consistent unit and fee growth.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| Current price reference | $78.54 close on July 12, 2026 | TradingView WH quote | July 12, 2026 |
| Market capitalization | $5.88 billion, verified as $78.54 x 74.89 million shares | TradingView and financial_rigor.py | July 12, 2026 |
| Shares outstanding | About 74.89 million shares | TradingView WH statistics | July 12, 2026 |
| FY2024 revenue | $1.41 billion, cross-checked across TradingView and Wikipedia | Wikipedia / Wyndham 10-K | July 12, 2026 |
| FY2024 net income | $289 million per 10-K; TTM net income through Q1 2026 estimated at $193 million per TradingView | Wyndham 2024 10-K and TradingView | July 12, 2026 |
| TTM earnings per share | $2.52 diluted EPS | TradingView WH statistics | July 12, 2026 |
| Dividend and yield | $0.43 per share quarterly dividend, 2.19% indicated yield | TradingView WH statistics | July 12, 2026 |
| Debt, cash, and net debt | FY2024 total debt $4.08 billion, cash $511 million, net debt $3.57 billion; total equity $650 million | Wyndham 2024 10-K | July 12, 2026 |
| Properties and brand portfolio | 9,286 properties across 25 brands including Super 8, Days Inn, Ramada, La Quinta, and Travelodge | Wikipedia | July 12, 2026 |
| Technical snapshot | 50-day moving average near $87 to $90, 200-day near $95 to $100, RSI 40 to 50, and $113.07 all-time high on February 21, 2025 | TradingView, StockAnalysis, and TipRanks technical snapshots | July 12, 2026 |
This WH AI stock analysis is for informational and educational use only. It is not investment advice, a recommendation, or a promise of future returns. Forecast ranges are scenarios based on available data as of July 12, 2026 and can be wrong if RevPAR, travel demand, hotel owner economics, debt costs, buybacks, valuation multiples, or market conditions change.
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