Bullish case
$195 to $220
More likely if adjusted EPS compounds near 15% annually, GTV and service revenue sustain growth, recent acquisitions integrate well, leverage declines, and the market supports an earnings multiple near 35x.
RB Global, Inc. research snapshot
RBA AI stock analysis currently views RB Global as a scaled marketplace for commercial assets and vehicles with network effects, recurring service revenue, and improving first-quarter operating momentum. At the July 11, 2026 data cutoff, the latest market close was $108.13 on July 10, implying about $20.14 billion of market value from 186.3 million shares outstanding. The opportunity rests on growth in gross transaction value, service revenue, and integration of acquisitions, while the main constraints are leverage, a lower service-revenue take rate, competitive auction markets, and a valuation that already expects solid execution. This is informational research and not investment advice.
Current price
$108.13
Market cap
$20.14 billion
AI score
67 / 100
Rating
Profitable marketplace with good momentum and valuation sensitivity
Trend status
Neutral to constructive, above 50-day and 200-day moving averages at the July 10 close
Data cutoff (updated weekly)
July 11, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | RB Global operates an omnichannel marketplace connecting buyers and sellers of commercial assets and vehicles through Ritchie Bros., IAA, Rouse, SmartEquip, and related brands. | High |
| Moat | Marketplace liquidity, auction-site and digital reach, buyer and seller relationships, data, and value-added services support the moat, although local competition and private sales remain real alternatives. | Medium-high |
| Management | CEO Jim Kessler has led RB Global since August 2023 after operational roles at the company and prior automotive-industry leadership, giving the team relevant integration experience. | Medium-high |
| Financial trend | Q1 2026 GTV rose 13%, revenue rose 11% to $1.235 billion, and net income rose 20% to $135.6 million, while service-revenue take rate fell 160 basis points to 20.7%. | High |
| Valuation | At the July 10 close, RBA traded near 50.3x trailing GAAP EPS and 25.5x trailing free cash flow, so continued earnings and cash-flow delivery matter. | Medium-high |
| Technical trend | The July 10 close of $108.13 was above the calculated 50-day average of $107.16 and 200-day average of $104.65, but RSI near 45 was not a strong momentum confirmation. | Medium |
| Risk level | Key risks are acquisition integration, debt, lower take rates, asset-market cyclicality, insurance and commercial-equipment supply shifts, competition, and a lower valuation multiple. | Medium-high |
| AI confidence | High confidence for filing-backed financials, market-cap math, share count, and stated risks. Lower confidence for the pace of synergies, future GTV, and technical levels after the cutoff. | High data confidence |
| Investment certainty | Medium certainty. The marketplace has useful structural advantages, but investors need proof that growth and integration can offset leverage and valuation sensitivity. | Medium |
RBA AI stock forecast
The RBA AI stock forecast uses scenario ranges around the July 10 close of $108.13. It does not claim that AI can predict a precise future stock price. The ranges reflect a three-year framework using adjusted earnings, growth, and valuation assumptions rather than a personalized recommendation.
$195 to $220
More likely if adjusted EPS compounds near 15% annually, GTV and service revenue sustain growth, recent acquisitions integrate well, leverage declines, and the market supports an earnings multiple near 35x.
$135 to $150
More likely if adjusted EPS grows near 9% annually, service revenue and GTV progress broadly in line with management goals, the take rate stabilizes, and the stock holds a multiple near 28x.
$85 to $100
More likely if asset-market activity slows, take rates or margins weaken, integration costs persist, debt reduction disappoints, or the market applies a multiple near 22x.
RBA AI technical analysis
RBA AI technical analysis uses the July 10, 2026 close of $108.13 and one-year daily data calculated before the July 11 cutoff. The 52-week range was $93.58 to $119.58. This static page does not fetch live prices, so traders should confirm all levels, volume, and indicators on a live chart before acting.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $108.13 | NYSE closing price on July 10, 2026. |
| Near support | $107.16 to $107.99 | The calculated 50-day moving average was $107.16 and the July 10 intraday low was $107.99. |
| Secondary support | $104.65 | The calculated 200-day moving average is a medium-term trend reference and a practical thesis-review level. |
| Near resistance | $112.44 | The July 10 intraday high is the first nearby price reference after the cutoff decline. |
| Long-range resistance | $119.58 | The 52-week high is the next major reference for a sustained breakout. |
| 50-day moving average | $107.16 | Calculated from daily closing prices through July 10, 2026. The close was modestly above this average. |
| 200-day moving average | $104.65 | Calculated from daily closing prices through July 10, 2026. The close was above this longer-term average. |
| Momentum | 14-day RSI near 45 | Calculated from daily closes through July 10. This is neutral to soft momentum, not an oversold signal by itself. |
| Volume | 0.94M versus 1.15M 30-day average | July 10 volume was below the calculated 30-day average, so a breakout would benefit from stronger participation. |
| Volatility | July 10 range $107.99 to $112.44 | Short-term position sizing should allow for a day range wider than the close-to-close move suggests. |
| Invalidation | Close below $104.65 | A sustained close below the 200-day average would weaken the constructive trend setup and should prompt a fresh review of fundamentals and risk limits. |
RBA AI trading strategy
The RBA AI trading strategy is a rules-based research framework, not personalized advice. It combines operating results, leverage, acquisition integration, price confirmation, volume, and explicit invalidation levels.
Wait for RBA to hold above the $107.16 50-day average, reclaim $112.44 with improving volume, and pair the move with evidence of GTV and service-revenue growth.
If price loses the 200-day average near $104.65 or volume fades on a breakout, reduce confidence in the setup and reassess exposure.
If RBA consolidates around the $104.65 to $107.16 average zone, compare price behavior with Q2 2026 GTV, service take rate, adjusted EBITDA, debt, and acquisition integration commentary.
Do not assume a return to the 52-week high. A sustained break below $104.65 should trigger a new valuation and risk review.
Track GTV by automotive and commercial sectors, service-revenue take rate, inventory returns, lots sold, adjusted EBITDA, free cash flow, total debt, and progress on BigIron and other acquisitions.
Lower the rating if growth depends mainly on acquired revenue while take rates, margins, cash conversion, or deleveraging weaken.
Investment research summary
RB Global helps commercial-asset and vehicle sellers convert inventory into liquidity while buyers gain access, inspection, pricing, logistics, and transaction services through physical and digital marketplaces.
The moat comes from buyer and seller liquidity, global brands, auction and digital infrastructure, operating data, local sites, and services around the transaction. It is not absolute because customers can use private sales or competing marketplaces.
The thesis can fail if IAA and newer acquisitions do not deliver expected economics, debt stays elevated, take rates fall, commercial and automotive volumes weaken, or competitors win important seller relationships.
Jim Kessler has automotive and operating experience that fits the marketplace portfolio. Investors should judge capital allocation through integration outcomes, operating discipline, debt reduction, dividends, and the return on acquisitions.
Digital and omnichannel remarketing can expand buyer reach and transaction efficiency across vehicle and commercial-asset categories. The cycle remains sensitive to asset supply, used-vehicle values, construction and transportation activity, and insurer behavior.
At about 50x trailing GAAP earnings and 25.5x trailing free cash flow, RBA needs continued operating delivery. The margin of safety improves if earnings growth and deleveraging exceed expectations or price falls without a permanent change in business quality.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| RBA price and market capitalization | $108.13 close on July 10, 2026 and $20.14 billion market cap | StockAnalysis RBA market snapshot and financial_rigor.py market-cap verification | July 11, 2026 |
| Shares outstanding | 186.3 million shares, with $108.13 x 186.3 million = $20.14 billion | StockAnalysis and RB Global Q1 2026 balance sheet | July 11, 2026 |
| FY2025 revenue | $4.5907 billion, up 7.2% year over year | RB Global 2025 Form 10-K, cross-checked with StockAnalysis | July 11, 2026 |
| FY2025 net income | $427.6 million GAAP net income; $382.2 million third-party common earnings uses a different allocation basis | RB Global 2025 Form 10-K and StockAnalysis | July 11, 2026 |
| Q1 2026 operating trend | GTV $4.3409 billion, total revenue $1.2346 billion, and net income $135.6 million | RB Global Q1 2026 earnings release | July 11, 2026 |
| Q1 2026 service-revenue take rate | 20.7%, down 160 basis points year over year | RB Global Q1 2026 earnings release | July 11, 2026 |
| Cash and debt | $667.2 million cash and $4.44 billion total debt on the latest reported balance-sheet basis | RB Global Q1 2026 release and StockAnalysis statistics | July 11, 2026 |
| Trailing free cash flow | $789.3 million, or $4.24 per share | StockAnalysis statistics | July 11, 2026 |
| 2026 outlook | GTV growth of 6% to 9%, adjusted EBITDA of $1.485 billion to $1.545 billion, and capital expenditures of $350 million to $400 million | RB Global Q1 2026 earnings release | July 11, 2026 |
| Technical indicators | 50-day average $107.16, 200-day average $104.65, 14-day RSI near 45, and July 10 volume 0.94 million | Yahoo Finance historical daily data, calculated through July 10, 2026 | July 11, 2026 |
| Management and business model | Jim Kessler became CEO in August 2023; the company operates Ritchie Bros., IAA, Rouse, SmartEquip, and VeriTread brands | RB Global investor relations and Q1 2026 earnings release | July 11, 2026 |
This RBA AI stock analysis is an informational research tool only. It is not investment advice, a recommendation, a solicitation, or a guarantee of future performance. Forecast ranges are scenarios based on available public data as of the stated cutoff date and may be wrong. Always verify current market data and consult a qualified adviser for personal financial decisions.
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