Bullish case
$36 to $46
More likely if Levi’s sustains mid-single-digit organic growth, DTC and e-commerce keep gaining share, Beyond Yoga scales, gross margin expands, and tariff pressure stays manageable.
Levi Strauss & Co. research snapshot
LEVI AI stock analysis currently reads Levi Strauss & Co. as an improving branded apparel business with a recognized global brand, rising direct-to-consumer participation, and better margins, but with meaningful fashion, tariff, consumer, and leverage risk. At the July 12, 2026 research cutoff, the latest verified close used here was $24.31 and market capitalization was about $9.36 billion. The question is whether the Levi’s brand, DTC growth, Beyond Yoga, and operating leverage can compound faster than the market expects without a costly inventory or consumer slowdown. This page is informational research and not investment advice.
Current price
$24.31 close on July 10, 2026
Market cap
$9.36 billion
AI score
74 / 100
Rating
Improving execution, moderate valuation cushion
Trend status
Constructive uptrend below the 52-week high
Data cutoff (updated weekly)
July 12, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Levi Strauss sells globally recognized denim and lifestyle apparel through wholesale and a growing direct-to-consumer channel. Q2 DTC represented 51% of total net revenue. | High |
| Moat | The strongest moat is brand recognition, design heritage, distribution, and shelf space. Switching costs and network effects are low, so fashion relevance must be renewed continuously. | Medium |
| Management | Michelle Gass and Harmit Singh are executing a DTC-first, denim lifestyle strategy with margin expansion, buybacks, and a higher dividend. The strategy still needs a longer full-cycle record. | Medium |
| Financial trend | TTM revenue reached about $6.61 billion, TTM free cash flow was about $559 million, and Q2 operating margin rose to 7.8% from 7.5% year over year. | High |
| Valuation | At $24.31, the financial-rigor calculation gives about 15.0x TTM EPS and 16.8x TTM free cash flow. The multiple is not extreme, but the margin of safety depends on continued earnings quality. | Medium-high |
| Technical trend | The close was above the 50-day moving average of $23.05 and 200-day moving average of $21.68, while RSI near 56 suggested constructive but not overbought momentum. | High |
| Risk level | Risk is medium-high because tariffs, currency, consumer spending, fashion shifts, inventory, wholesale partners, and lease-adjusted debt can pressure cash generation. | Medium-high |
| AI confidence | Confidence is high for disclosed financial data and technical snapshots, but lower for brand momentum, future margins, and price scenarios. | High data confidence |
| Investment certainty | Medium certainty. This is a better operating story than the historical trough, but it remains a cyclical branded apparel investment rather than a highly predictable compounder. | Medium |
LEVI AI stock forecast
The LEVI AI stock forecast uses a three-year scenario model rather than a price promise. Starting with TTM diluted EPS of $1.62, the financial-rigor tool produced a bull case near $45.5 using 12% annual EPS growth and a 20x multiple, a base case near $32.7 using 8% growth and a 16x multiple, and a bear case near $18.3 using a 2% annual decline and a 12x multiple. These are sensitivity cases, not company guidance.
$36 to $46
More likely if Levi’s sustains mid-single-digit organic growth, DTC and e-commerce keep gaining share, Beyond Yoga scales, gross margin expands, and tariff pressure stays manageable.
$27 to $33
More likely if reported growth stays near the raised 7.0% to 7.5% FY2026 guide, adjusted EBIT margin reaches about 12%, and the market maintains a mid-teens earnings multiple.
$18 to $22
More likely if the consumer weakens, tariffs or currency erase margin gains, inventory needs markdowns, wholesale demand falls, or the market reprices LEVI as a lower-growth apparel company.
LEVI AI technical analysis
LEVI AI technical analysis uses the July 10, 2026 close and technical snapshots checked on July 10 and July 11. LEVI was above its 50-day and 200-day moving averages, but the price remained below the $25.58 52-week high and the daily RSI was near neutral. Because this is a static page with no request-time market data, confirm levels on a live chart before acting.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $24.31 | Latest verified NYSE close on July 10, 2026. |
| Near support | About $23.05 | StockAnalysis 50-day moving average snapshot checked on July 10, 2026. |
| Secondary support | About $21.68 | StockAnalysis 200-day moving average snapshot checked on July 10, 2026. |
| Near resistance | $25.18 to $25.58 | Recent July high and 52-week high zone. A breakout needs price acceptance and volume confirmation. |
| 50-day moving average | $23.05 | LEVI remained above the 50-day average at the data cutoff. |
| 200-day moving average | $21.68 | LEVI remained above the 200-day average, keeping the longer trend constructive. |
| Momentum | RSI 55.98, daily technical summary Buy | RSI was close to neutral. Investing.com also showed mixed signals across MACD, ADX, stochastic, and other oscillators. |
| Volume | 3.32 million average shares over 20 days | A July 10 volume snapshot showed 5.51 million shares traded. Breakout confirmation should compare volume with this baseline. |
| Volatility | ATR 14 near $0.58; beta 1.32 | The technical snapshot classified ATR as high volatility, so position sizing should allow for ordinary price movement. |
| Invalidation | Close below $23.05, then $21.68 | A loss of the 50-day average weakens the near-term setup. A sustained break below the 200-day average challenges the longer trend. |
LEVI AI trading strategy
The LEVI AI trading strategy is a rules-based framework, not personalized advice. It combines business evidence, price confirmation, position sizing, and explicit invalidation conditions.
Look for LEVI to hold above the $23.05 50-day area and clear the $25.18 to $25.58 resistance zone with stronger-than-average volume before treating a breakout as confirmed.
A failed breakout or close below the 50-day area should reduce confidence in the setup rather than trigger an automatic chase.
If LEVI pulls back toward the 50-day average without a business thesis break, compare price stabilization with DTC growth, gross margin, inventories, tariffs, and the next earnings report.
Do not average down only because Levi’s is a famous brand. Define position size, maximum loss, and a business-level exit condition first.
Track FY2026 organic revenue, DTC share, e-commerce growth, gross margin, adjusted EBIT margin, inventory, cash flow, tariffs, and the $200 million accelerated share repurchase settlement.
Lower confidence if revenue growth slows while inventory rises, cash conversion weakens, or earnings rely increasingly on one-time gains and discontinued operations.
Investment research summary
Levi Strauss monetizes an iconic denim identity through product design, wholesale distribution, company-operated stores, digital commerce, and a growing lifestyle assortment. Customers pay for fit, identity, familiarity, and perceived quality, not for a locked-in software service.
The moat is brand memory, cultural relevance, retailer access, global distribution, and accumulated design credibility. It is real but fragile: consumers can switch brands easily and new styles can move demand quickly.
The thesis can fail if the Levi’s brand loses relevance, DTC growth masks weak full-price demand, tariffs and currency reduce margins, inventory requires markdowns, or debt and leases limit flexibility during a downturn.
Michelle Gass and Harmit Singh are pursuing a DTC-first denim lifestyle model, disciplined SG&A, margin expansion, share repurchases, and a higher dividend. The test is whether the new strategy can work through a weak consumer cycle without over-promoting the brand.
The long-term opportunity is a broader global denim and casual lifestyle market, with e-commerce, direct retail, women’s growth, and Beyond Yoga expanding the addressable market. The sector remains exposed to discretionary spending and fast-changing tastes.
The stock traded near 15.0x TTM EPS, 16.8x TTM free cash flow, and 1.43x sales at the cutoff. That is not an obvious premium multiple, but the margin of safety is limited if revenue growth, cash conversion, or brand momentum normalize below the current plan.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| LEVI price | $24.31 close on July 10, 2026 | StockAnalysis and MarketBeat historical price data | July 10, 2026 |
| Market capitalization and shares | $9.36 billion; $24.31 x 384.85 million shares, with 0.05% calculation variance | StockAnalysis statistics and financial_rigor.py | July 10, 2026 |
| Q2 2026 net revenue | $1.562 billion, up 8% reported and 6% organic year over year | Levi Strauss Q2 2026 earnings release and SEC 8-K | July 12, 2026 |
| Q2 2026 channel and regional growth | DTC up 11% reported, e-commerce up 19%, and DTC was 51% of total revenue; Asia was up 10% reported | Levi Strauss Q2 2026 earnings release | July 12, 2026 |
| FY2026 company guidance | Reported revenue growth 7.0% to 7.5%, organic growth 5.5% to 6.0%, adjusted diluted EPS $1.46 to $1.52 | Levi Strauss Q2 2026 earnings release | July 12, 2026 |
| TTM revenue, net income, and free cash flow | $6.614 billion revenue, $639.2 million net income to common, and $559.3 million free cash flow | StockAnalysis TTM financial statements | July 10, 2026 |
| Cash and debt | Q2 company release reported $849.3 million cash and $128.5 million short-term investments; long-term debt was $1.043 billion. StockAnalysis reports a broader $2.30 billion debt figure that includes additional obligations. | Levi Strauss Q2 release and StockAnalysis balance sheet | July 12, 2026 |
| Q2 2026 cash flow | Six-month operating cash flow $482.3 million and adjusted free cash flow $383.0 million | Levi Strauss Q2 2026 earnings release | July 12, 2026 |
| Technical snapshot | 50-day moving average $23.05, 200-day moving average $21.68, RSI 55.98, beta 1.32, 20-day average volume 3.32 million | StockAnalysis statistics and Investing.com technical analysis | July 11, 2026 |
| Valuation math | 15.01x PE, 4.12x PB, 16.77x P/FCF, 5.96% FCF yield, and 2.63% dividend yield | financial_rigor.py using StockAnalysis TTM inputs | July 12, 2026 |
This LEVI AI stock analysis is an informational tool, not investment advice, a recommendation, or a promise of returns. Forecast ranges are scenario estimates based on available data and can be wrong. Verify current market data and consider your own objectives, risk tolerance, and professional advice before making decisions.
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