Bullish case
$40 to $48
More likely if Levi’s sustains mid-single-digit organic growth, DTC and e-commerce keep gaining share, women’s and tops categories scale, gross margin expands, and tariff pressure stays manageable.
Levi Strauss & Co. research snapshot
LEVI AI stock analysis reads Levi Strauss & Co. as an improving branded apparel business with a globally recognized denim brand, rising direct-to-consumer share, expanding margins, and a second consecutive guidance raise, but with real fashion, tariff, consumer, and debt risks. At the August 2026 research cutoff, the latest verified close used here was $24.52 and market capitalization was about $9.44 billion. The core question is whether the Levi’s brand, DTC and e-commerce growth, women’s and tops expansion, and Beyond Yoga can keep compounding faster than the market expects without a consumer or inventory stumble. This page is informational research and not investment advice.
Current price
$24.52 close on July 31, 2026
Market cap
$9.44 billion
AI score
75 / 100
Rating
Improving execution, moderate valuation cushion
Trend status
Constructive uptrend below the 52-week high
Data cutoff (updated monthly)
August 4, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Levi Strauss sells globally recognized denim and lifestyle apparel through wholesale and a growing direct-to-consumer channel. Q2 DTC was 51% of net revenue and e-commerce grew 17% organically. | High |
| Moat | The strongest moat is brand recognition, design heritage, distribution, and shelf space. Switching costs and network effects are low, so fashion relevance must be renewed continuously. | Medium |
| Management | Michelle Gass and Harmit Singh are executing a DTC-first denim lifestyle strategy with margin expansion, a higher dividend, share repurchases, and a single-ERP transformation. The strategy still needs a longer full-cycle record. | Medium |
| Financial trend | TTM revenue reached about $6.61 billion, TTM free cash flow was about $559 million, and Q2 gross margin rose to 62.7% with adjusted diluted EPS of $0.28, up 27% year over year. | High |
| Valuation | At $24.52, the financial-rigor calculation gives about 15.1x TTM EPS and 16.9x TTM free cash flow. StockAnalysis reports a 17.5x trailing PE and a 15.3x forward PE, so the multiple is moderate rather than extreme. | Medium-high |
| Technical trend | The close was above the 50-day moving average of $23.84 and the 200-day moving average of $21.76, while RSI near 51.8 suggested neutral rather than overbought momentum. | High |
| Risk level | Risk is medium-high because tariffs, currency, consumer spending, fashion shifts, inventory, wholesale partners, and debt can pressure cash generation and margins. | Medium-high |
| AI confidence | Confidence is high for disclosed financial data and the technical snapshot, but lower for brand momentum, future margins, and price scenarios. | High data confidence |
| Investment certainty | Medium certainty. This is a better operating story than the historical trough, but it remains a cyclical branded apparel investment rather than a highly predictable compounder. | Medium |
LEVI AI stock forecast
The Levi Strauss AI stock forecast uses a three-year scenario model rather than a price promise. Starting with TTM diluted EPS of $1.62, the financial-rigor tool produced a bull case near $48 using 14% annual EPS growth and a 20x multiple, a base case near $36 using 9% growth and a 17x multiple, and a bear case near $17 using a 2% annual decline and an 11x multiple. These are sensitivity cases, not company guidance.
$40 to $48
More likely if Levi’s sustains mid-single-digit organic growth, DTC and e-commerce keep gaining share, women’s and tops categories scale, gross margin expands, and tariff pressure stays manageable.
$30 to $36
More likely if reported growth stays near the raised 7.0% to 7.5% FY2026 guide, adjusted EBIT margin reaches about 12%, and the market keeps a mid-teens earnings multiple.
$16 to $20
More likely if the consumer weakens, tariffs or currency erase margin gains, inventory needs markdowns, wholesale demand falls, or the market reprices LEVI as a slower-growth apparel company.
LEVI AI technical analysis
LEVI AI technical analysis uses the July 31, 2026 close and StockAnalysis snapshots checked on August 1 and August 2. LEVI traded above its 50-day and 200-day moving averages but below the $25.70 52-week high, with RSI near 51.8. Because this is a static page with no request-time market data, confirm levels on a live chart before acting.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $24.52 | Latest verified NYSE close on July 31, 2026. |
| Near support | About $23.84 | StockAnalysis 50-day moving average snapshot checked on August 2, 2026. |
| Secondary support | About $21.76 | StockAnalysis 200-day moving average snapshot checked on August 2, 2026. |
| Near resistance | $25.18 to $25.70 | Recent July highs and the 52-week high zone. LEVI touched $25.70 on July 28 before pulling back, so a breakout needs price acceptance and volume confirmation. |
| 50-day moving average | $23.84 | LEVI remained above the 50-day average at the data cutoff. |
| 200-day moving average | $21.76 | LEVI remained above the 200-day average, keeping the longer trend constructive. |
| Momentum | RSI 51.77 | RSI was near neutral. The stock rose 24.15% over the trailing 52 weeks, so momentum is positive but not stretched. |
| Volume | 3.14 million average shares over 20 days | The July 31 session saw about 1.56 million shares, below average. The July 9 post-earnings session saw about 10.1 million, and breakout confirmation should compare volume with the 20-day baseline. |
| Volatility | Beta 1.32; estimated daily range about $0.78 | The daily range estimate comes from the last 14 sessions of price history and is an approximation, so position sizing should allow for ordinary price movement. |
| Invalidation | Close below $23.84, then $21.76 | A loss of the 50-day average weakens the near-term setup. A sustained break below the 200-day average challenges the longer trend. |
LEVI AI trading strategy
The LEVI AI trading strategy is a rules-based framework, not personalized advice. It combines business evidence, price confirmation, position sizing, and explicit invalidation conditions.
Look for LEVI to hold above the $23.84 50-day area and clear the $25.18 to $25.70 resistance zone with above-average volume before treating a breakout as confirmed.
A failed breakout or close below the 50-day area should reduce confidence in the setup rather than trigger an automatic chase.
If LEVI pulls back toward the 50-day average without a business thesis break, compare price stabilization with DTC growth, gross margin, inventories, tariffs, and the next earnings report.
Do not average down only because Levi’s is a famous brand. Define position size, maximum loss, and a business-level exit condition first.
Track FY2026 organic revenue, DTC share, e-commerce growth, gross margin, adjusted EBIT margin, inventory, free cash flow, tariffs, and the settlement of the $200 million accelerated share repurchase.
Lower confidence if revenue growth slows while inventory rises, cash conversion weakens, margins give back gains, or earnings rely increasingly on one-time items and discontinued operations.
Investment research summary
Levi Strauss monetizes an iconic denim identity through product design, wholesale distribution, company-operated stores, digital commerce, and a growing lifestyle assortment. Customers pay for fit, identity, familiarity, and perceived quality, not for a locked-in service.
The moat is brand memory, cultural relevance, retailer access, global distribution, and accumulated design credibility. It is real but fragile: consumers can switch brands easily and new styles can move demand quickly.
The thesis can fail if the Levi’s brand loses relevance, DTC growth masks weak full-price demand, tariffs and currency reduce margins, inventory requires markdowns, or debt and leases limit flexibility during a downturn.
Michelle Gass and Harmit Singh are pursuing a DTC-first denim lifestyle model, disciplined SG&A, margin expansion, share repurchases, and a higher dividend. The test is whether the strategy can work through a weak consumer cycle without over-promoting the brand.
The denim category is projected to grow at a mid-single-digit annual rate through 2030, and e-commerce, direct retail, women’s, tops, and Beyond Yoga expand the addressable market. The sector still depends on discretionary spending and fast-changing tastes.
The stock traded near 15.1x TTM EPS, 16.9x TTM free cash flow, and 1.43x sales at the cutoff. That is not an obvious premium multiple, but the margin of safety is limited if revenue growth, cash conversion, or brand momentum normalize below the current plan.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| LEVI price | $24.52 close on July 31, 2026 | StockAnalysis historical price data | August 1, 2026 |
| Market capitalization and shares | $9.44 billion; $24.52 x 384.85 million shares, with 0.04% calculation variance | StockAnalysis statistics and financial_rigor.py | August 2, 2026 |
| Q2 2026 net revenue | $1.562 billion, up 8% reported and 6% organic year over year | Levi Strauss Q2 2026 earnings release and SEC filing | August 1, 2026 |
| Q2 2026 channel and regional growth | DTC up 8% organic and 51% of net revenue, e-commerce up 17% organic, women’s up 11%, Asia up 12% organic, Americas up 7% organic | Levi Strauss Q2 2026 earnings release | August 1, 2026 |
| FY2026 company guidance | Reported revenue growth 7.0% to 7.5%, organic growth 5.5% to 6.0%, adjusted EBIT margin about 12%, adjusted diluted EPS $1.46 to $1.52 | Levi Strauss Q2 2026 earnings release | August 1, 2026 |
| TTM revenue, net income, and free cash flow | $6.61 billion revenue, $639.2 million net income to common, and $559.3 million free cash flow | StockAnalysis TTM financial statements | August 2, 2026 |
| Cash and debt | Q2 balance sheet reported $849.3 million cash and $128.5 million short-term investments, with $1.043 billion long-term debt. StockAnalysis reports a broader $2.30 billion total debt figure that includes additional obligations. | Levi Strauss Q2 release and StockAnalysis balance sheet | August 1, 2026 |
| Q2 2026 cash flow | Q2 adjusted free cash flow of $231 million, up 58% year over year; six-month operating cash flow of $482.3 million and adjusted free cash flow of $383.0 million | Levi Strauss Q2 2026 earnings release | August 1, 2026 |
| Technical snapshot | 50-day moving average $23.84, 200-day moving average $21.76, RSI 51.77, beta 1.32, 20-day average volume 3.14 million, 52-week range $17.72 to $25.70 | StockAnalysis statistics | August 2, 2026 |
| Valuation math | 15.14x PE, 4.16x PB, 16.91x P/FCF, 5.91% FCF yield, and 2.61% dividend yield | financial_rigor.py using StockAnalysis TTM inputs | August 2, 2026 |
| Analyst view | Buy consensus across 15 analysts with an average price target of $28.20, about 15% above the last close; targets include JPMorgan $33, Telsey Advisory $30, Barclays $27, Raymond James $27, and Wells Fargo Equal Weight at $25 | StockAnalysis forecast and analyst ratings pages | August 2, 2026 |
This LEVI AI stock analysis is an informational tool, not investment advice, a recommendation, or a promise of returns. Forecast ranges are scenario estimates based on available data and can be wrong. Verify current market data and consider your own objectives, risk tolerance, and professional advice before making decisions.
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