Levi Strauss & Co. research snapshot

LEVI AI Stock Analysis

LEVI AI stock analysis reads Levi Strauss & Co. as an improving branded apparel business with a globally recognized denim brand, rising direct-to-consumer share, expanding margins, and a second consecutive guidance raise, but with real fashion, tariff, consumer, and debt risks. At the August 2026 research cutoff, the latest verified close used here was $24.52 and market capitalization was about $9.44 billion. The core question is whether the Levi’s brand, DTC and e-commerce growth, women’s and tops expansion, and Beyond Yoga can keep compounding faster than the market expects without a consumer or inventory stumble. This page is informational research and not investment advice.

Current price

$24.52 close on July 31, 2026

Market cap

$9.44 billion

AI score

75 / 100

Rating

Improving execution, moderate valuation cushion

Trend status

Constructive uptrend below the 52-week high

Data cutoff (updated monthly)

August 4, 2026

Informational use only. This page is not investment advice.

Research quality check

information Richness
A-level information richness. Levi Strauss has public filings, company earnings releases, segment detail, analyst coverage, and daily market history, although apparel demand and brand strength remain harder to measure than accounting results.
bias Check
The main AI bias risk is brand familiarity. A famous logo can make the business look safer than a cyclical apparel company really is. The recent beat and raise narrative also risks anchoring a too-bullish view, so this page separates reported results from scenario judgments and treats switching costs as limited.
ai Confidence
High for reported Q2 2026 results, market data, valuation math, and disclosed guidance. Medium for brand durability, fashion demand, tariff trajectory, and long-range forecast scenarios.
investment Certainty
Medium. Levi’s has improving execution and a recognizable brand, but apparel cycles, tariffs, wholesale exposure, inventory, and debt can change the outcome quickly.

Quick verdict table

DimensionConclusionConfidence
Business qualityLevi Strauss sells globally recognized denim and lifestyle apparel through wholesale and a growing direct-to-consumer channel. Q2 DTC was 51% of net revenue and e-commerce grew 17% organically.High
MoatThe strongest moat is brand recognition, design heritage, distribution, and shelf space. Switching costs and network effects are low, so fashion relevance must be renewed continuously.Medium
ManagementMichelle Gass and Harmit Singh are executing a DTC-first denim lifestyle strategy with margin expansion, a higher dividend, share repurchases, and a single-ERP transformation. The strategy still needs a longer full-cycle record.Medium
Financial trendTTM revenue reached about $6.61 billion, TTM free cash flow was about $559 million, and Q2 gross margin rose to 62.7% with adjusted diluted EPS of $0.28, up 27% year over year.High
ValuationAt $24.52, the financial-rigor calculation gives about 15.1x TTM EPS and 16.9x TTM free cash flow. StockAnalysis reports a 17.5x trailing PE and a 15.3x forward PE, so the multiple is moderate rather than extreme.Medium-high
Technical trendThe close was above the 50-day moving average of $23.84 and the 200-day moving average of $21.76, while RSI near 51.8 suggested neutral rather than overbought momentum.High
Risk levelRisk is medium-high because tariffs, currency, consumer spending, fashion shifts, inventory, wholesale partners, and debt can pressure cash generation and margins.Medium-high
AI confidenceConfidence is high for disclosed financial data and the technical snapshot, but lower for brand momentum, future margins, and price scenarios.High data confidence
Investment certaintyMedium certainty. This is a better operating story than the historical trough, but it remains a cyclical branded apparel investment rather than a highly predictable compounder.Medium

LEVI AI stock forecast

LEVI AI Stock Forecast Scenarios

The Levi Strauss AI stock forecast uses a three-year scenario model rather than a price promise. Starting with TTM diluted EPS of $1.62, the financial-rigor tool produced a bull case near $48 using 14% annual EPS growth and a 20x multiple, a base case near $36 using 9% growth and a 17x multiple, and a bear case near $17 using a 2% annual decline and an 11x multiple. These are sensitivity cases, not company guidance.

Bullish case

$40 to $48

More likely if Levi’s sustains mid-single-digit organic growth, DTC and e-commerce keep gaining share, women’s and tops categories scale, gross margin expands, and tariff pressure stays manageable.

Base case

$30 to $36

More likely if reported growth stays near the raised 7.0% to 7.5% FY2026 guide, adjusted EBIT margin reaches about 12%, and the market keeps a mid-teens earnings multiple.

Bearish case

$16 to $20

More likely if the consumer weakens, tariffs or currency erase margin gains, inventory needs markdowns, wholesale demand falls, or the market reprices LEVI as a slower-growth apparel company.

LEVI AI technical analysis

LEVI AI Technical Analysis

LEVI AI technical analysis uses the July 31, 2026 close and StockAnalysis snapshots checked on August 1 and August 2. LEVI traded above its 50-day and 200-day moving averages but below the $25.70 52-week high, with RSI near 51.8. Because this is a static page with no request-time market data, confirm levels on a live chart before acting.

LevelValueWhy it matters
Current price$24.52Latest verified NYSE close on July 31, 2026.
Near supportAbout $23.84StockAnalysis 50-day moving average snapshot checked on August 2, 2026.
Secondary supportAbout $21.76StockAnalysis 200-day moving average snapshot checked on August 2, 2026.
Near resistance$25.18 to $25.70Recent July highs and the 52-week high zone. LEVI touched $25.70 on July 28 before pulling back, so a breakout needs price acceptance and volume confirmation.
50-day moving average$23.84LEVI remained above the 50-day average at the data cutoff.
200-day moving average$21.76LEVI remained above the 200-day average, keeping the longer trend constructive.
MomentumRSI 51.77RSI was near neutral. The stock rose 24.15% over the trailing 52 weeks, so momentum is positive but not stretched.
Volume3.14 million average shares over 20 daysThe July 31 session saw about 1.56 million shares, below average. The July 9 post-earnings session saw about 10.1 million, and breakout confirmation should compare volume with the 20-day baseline.
VolatilityBeta 1.32; estimated daily range about $0.78The daily range estimate comes from the last 14 sessions of price history and is an approximation, so position sizing should allow for ordinary price movement.
InvalidationClose below $23.84, then $21.76A loss of the 50-day average weakens the near-term setup. A sustained break below the 200-day average challenges the longer trend.

LEVI AI trading strategy

LEVI AI Trading Strategy Framework

The LEVI AI trading strategy is a rules-based framework, not personalized advice. It combines business evidence, price confirmation, position sizing, and explicit invalidation conditions.

Trend-following setup

Look for LEVI to hold above the $23.84 50-day area and clear the $25.18 to $25.70 resistance zone with above-average volume before treating a breakout as confirmed.

A failed breakout or close below the 50-day area should reduce confidence in the setup rather than trigger an automatic chase.

Mean-reversion setup

If LEVI pulls back toward the 50-day average without a business thesis break, compare price stabilization with DTC growth, gross margin, inventories, tariffs, and the next earnings report.

Do not average down only because Levi’s is a famous brand. Define position size, maximum loss, and a business-level exit condition first.

Fundamental monitor

Track FY2026 organic revenue, DTC share, e-commerce growth, gross margin, adjusted EBIT margin, inventory, free cash flow, tariffs, and the settlement of the $200 million accelerated share repurchase.

Lower confidence if revenue growth slows while inventory rises, cash conversion weakens, margins give back gains, or earnings rely increasingly on one-time items and discontinued operations.

Investment research summary

Four-master Research Compression

Business essence

Levi Strauss monetizes an iconic denim identity through product design, wholesale distribution, company-operated stores, digital commerce, and a growing lifestyle assortment. Customers pay for fit, identity, familiarity, and perceived quality, not for a locked-in service.

Moat

The moat is brand memory, cultural relevance, retailer access, global distribution, and accumulated design credibility. It is real but fragile: consumers can switch brands easily and new styles can move demand quickly.

Munger risk inversion

The thesis can fail if the Levi’s brand loses relevance, DTC growth masks weak full-price demand, tariffs and currency reduce margins, inventory requires markdowns, or debt and leases limit flexibility during a downturn.

Management

Michelle Gass and Harmit Singh are pursuing a DTC-first denim lifestyle model, disciplined SG&A, margin expansion, share repurchases, and a higher dividend. The test is whether the strategy can work through a weak consumer cycle without over-promoting the brand.

Industry trend

The denim category is projected to grow at a mid-single-digit annual rate through 2030, and e-commerce, direct retail, women’s, tops, and Beyond Yoga expand the addressable market. The sector still depends on discretionary spending and fast-changing tastes.

Valuation and margin of safety

The stock traded near 15.1x TTM EPS, 16.9x TTM free cash flow, and 1.43x sales at the cutoff. That is not an obvious premium multiple, but the margin of safety is limited if revenue growth, cash conversion, or brand momentum normalize below the current plan.

Source-backed data

LEVI Data Table

Every metric below includes a source and last verification date.

MetricValueSourceLast verified
LEVI price$24.52 close on July 31, 2026StockAnalysis historical price dataAugust 1, 2026
Market capitalization and shares$9.44 billion; $24.52 x 384.85 million shares, with 0.04% calculation varianceStockAnalysis statistics and financial_rigor.pyAugust 2, 2026
Q2 2026 net revenue$1.562 billion, up 8% reported and 6% organic year over yearLevi Strauss Q2 2026 earnings release and SEC filingAugust 1, 2026
Q2 2026 channel and regional growthDTC up 8% organic and 51% of net revenue, e-commerce up 17% organic, women’s up 11%, Asia up 12% organic, Americas up 7% organicLevi Strauss Q2 2026 earnings releaseAugust 1, 2026
FY2026 company guidanceReported revenue growth 7.0% to 7.5%, organic growth 5.5% to 6.0%, adjusted EBIT margin about 12%, adjusted diluted EPS $1.46 to $1.52Levi Strauss Q2 2026 earnings releaseAugust 1, 2026
TTM revenue, net income, and free cash flow$6.61 billion revenue, $639.2 million net income to common, and $559.3 million free cash flowStockAnalysis TTM financial statementsAugust 2, 2026
Cash and debtQ2 balance sheet reported $849.3 million cash and $128.5 million short-term investments, with $1.043 billion long-term debt. StockAnalysis reports a broader $2.30 billion total debt figure that includes additional obligations.Levi Strauss Q2 release and StockAnalysis balance sheetAugust 1, 2026
Q2 2026 cash flowQ2 adjusted free cash flow of $231 million, up 58% year over year; six-month operating cash flow of $482.3 million and adjusted free cash flow of $383.0 millionLevi Strauss Q2 2026 earnings releaseAugust 1, 2026
Technical snapshot50-day moving average $23.84, 200-day moving average $21.76, RSI 51.77, beta 1.32, 20-day average volume 3.14 million, 52-week range $17.72 to $25.70StockAnalysis statisticsAugust 2, 2026
Valuation math15.14x PE, 4.16x PB, 16.91x P/FCF, 5.91% FCF yield, and 2.61% dividend yieldfinancial_rigor.py using StockAnalysis TTM inputsAugust 2, 2026
Analyst viewBuy consensus across 15 analysts with an average price target of $28.20, about 15% above the last close; targets include JPMorgan $33, Telsey Advisory $30, Barclays $27, Raymond James $27, and Wells Fargo Equal Weight at $25StockAnalysis forecast and analyst ratings pagesAugust 2, 2026

Frequently Asked Questions

This LEVI AI stock analysis is an informational tool, not investment advice, a recommendation, or a promise of returns. Forecast ranges are scenario estimates based on available data and can be wrong. Verify current market data and consider your own objectives, risk tolerance, and professional advice before making decisions.