Bullish case
$48 to $54
More likely if net interest margins stabilize or expand, loan growth accelerates, credit quality remains strong, Texas economic growth outperforms, and investors maintain a premium near 22x forward earnings.
First Financial Bankshares, Inc. research snapshot
FFIN AI stock analysis currently reads First Financial Bankshares as a well-managed Texas bank holding company with industry-leading net profit margins near 42%, consistent earnings, low beta, and a 2.55% dividend yield. The caution is valuation: at the July 12, 2026 data cutoff, FFIN traded near $34.56, around 18.8x TTM EPS and 1.54x book value. The FFIN AI stock forecast is scenario-based, not a precise price prediction, and depends on net interest margin trends, loan growth, credit quality, Texas economic conditions, deposit competition, and whether investors keep assigning a premium multiple to a high-margin regional bank.
Current price
$34.56
Market cap
$4.95 billion Google Finance shares x price
AI score
68 / 100
Rating
High-quality Texas regional bank with premium profitability but premium valuation
Trend status
Recovering from October 2025 lows near $28; below 52-week high of $38.74, above prior year low of $28.12
Data cutoff (updated weekly)
July 12, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | First Financial Bankshares operates First Financial Bank, a Texas-based community and commercial bank offering loans, deposits, mortgage banking, trust, and wealth management services across about 75 locations. | High |
| Moat | The moat comes from Texas market density, long-standing local relationships, conservative credit culture, low-cost deposit base, high customer retention, trust and wealth cross-sell, and the difficulty of replicating a century-old Texas banking franchise. | Medium-high |
| Management | CEO F. Scott Dueser has led First Financial for decades with a consistent strategy of conservative lending, expense discipline, and shareholder returns through dividends and selective acquisitions. | High |
| Financial trend | TTM revenue through Q1 2026 was approximately $622 million and TTM net income was approximately $264 million, producing a net profit margin near 42%. EPS has grown steadily with limited volatility. | High |
| Valuation | At $34.56, FFIN traded near 18.78x TTM EPS, 1.54x book value, 20.95x free cash flow, and a 2.55% dividend yield. | Medium-high |
| Technical trend | FFIN was trading below its 52-week high of $38.74 and above its 52-week low of $28.12. The stock has recovered from October 2025 lows but lacks strong upward momentum. | Medium |
| Risk level | Key risks are interest rate compression, deposit cost increases, loan growth slowdown, commercial real estate credit quality, Texas economic concentration, acquisition integration, and valuation re-rating if earnings growth disappoints. | Medium-high |
| AI confidence | Descriptive data confidence is high because SEC filings and Google Finance data agree. Return confidence is lower because interest rate cycles, loan demand, and credit trends are less forecastable. | High data confidence |
| Investment certainty | FFIN is a conservatively run Texas bank with high margins and low volatility, but not a high-certainty bargain at 18.8x earnings when interest rate and credit conditions remain uncertain. | Medium |
FFIN AI stock forecast
The FFIN AI stock forecast uses the $34.56 price reference, the $1.84 TTM EPS base, and a three-year earnings multiple framework. The audited model produced a bearish area near $27, a base area near $38, and a bullish area near $51 before buybacks, dilution, or multiple changes beyond the stated assumptions. These are scenario ranges, not promises.
$48 to $54
More likely if net interest margins stabilize or expand, loan growth accelerates, credit quality remains strong, Texas economic growth outperforms, and investors maintain a premium near 22x forward earnings.
$36 to $41
More likely if EPS compounds around 5% annually, net interest income grows modestly, expenses stay controlled, and FFIN trades near 18x forward earnings.
$25 to $29
More likely if interest rate cuts compress net interest margin, deposit costs rise, loan growth stalls, credit quality weakens, or investors re-rate FFIN toward 14x earnings or below tangible book value.
FFIN AI technical analysis
FFIN AI technical analysis is neutral to slightly positive as of the July 12, 2026 data cutoff. The stock has recovered from October 2025 lows near $28 but remains below its 52-week high of $38.74 set in early 2025. Barchart and Investing.com showed a 50-day moving average near $33.50 and a 200-day moving average near $31.00 based on visible price action.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $34.56 | Reference quote from Google Finance used for market cap and valuation math at the July 12, 2026 data cutoff. |
| Immediate support | $33.00 to $33.50 | This zone aligns with the 50-day moving average and prior consolidation from June 2026. |
| Deeper support | $31.00 to $31.50 | The 200-day moving average reference sits near this zone, representing a key intermediate trend test. |
| Major support | $28.00 to $28.50 | The October 2025 low near $28.12 marks the 52-week low and a major structural floor. |
| Near resistance | $35.50 to $36.00 | This zone represents the upper end of recent trading range and the next trend resistance. |
| Major resistance | $38.50 to $39.00 | The 52-week high near $38.74 is the primary breakout level for a sustained uptrend. |
| Moving averages | 50-day near $33.50, 200-day near $31.00 | The stock trades above both references, which supports the neutral-to-positive technical read. |
| Momentum | RSI near 50 to 55 | RSI likely sits in neutral territory given the modest recovery from October 2025 lows. |
| Volume | Average volume near 1.07 million shares | Breakouts or breakdowns on above-average volume carry more technical weight. |
| Volatility | Beta near 0.82 | Low beta reflects the defensive, lower-volatility nature of FFIN as a regional bank stock. |
| Invalidation | Close below $31.00, then below $28.00 | A break of the 200-day average would weaken the recovery setup, while a new 52-week low would damage the longer trend. |
FFIN AI trading strategy
The FFIN AI trading strategy below is a rules-based research framework, not personal advice. It connects net interest margin trends, loan growth, credit quality, dividend yield support, and technical invalidation levels.
Watch for FFIN to hold the $33.00 to $33.50 zone and break above $36.00 on above-average volume, supported by stable or expanding net interest margin, disciplined expense control, and steady or growing EPS guidance.
A failed breakout followed by a close below the 50-day average near $33.50 should reduce setup confidence, especially if quarterly earnings show margin compression or weaker loan demand.
The 2.55% dividend yield provides a baseline return for income-oriented investors. Monitor the payout ratio, which appears sustainable at the current EPS level, and watch for dividend growth in the annual April or May declaration cycle.
Do not treat the dividend as guaranteed if net interest income declines, loan loss provisions rise, or regulatory capital requirements tighten.
Track net interest income, net interest margin, loan and deposit growth, nonperforming assets, loan loss provision, efficiency ratio, tangible book value per share, dividend sustainability, and Texas economic conditions.
Position sizing should reflect that FFIN is a high-quality regional bank at a premium valuation, not a deep value or distressed recovery play.
Investment research summary
Customers bank with First Financial because it offers reliable commercial and consumer banking, mortgage lending, trust and wealth management, and local decision-making across Texas communities, supported by conservative underwriting and relationship-based service.
First Financial benefits from a century-old Texas franchise, low-cost deposit base, long-tenured client relationships, conservative credit culture, trust and wealth cross-sell, and branch density in attractive Texas markets. The moat can narrow if digital-first banks and credit unions erode deposit share or if larger regional banks acquire Texas market share.
The thesis fails if net interest margin compresses faster than expenses can adjust, if loan growth stalls in a slower Texas economy, if commercial real estate credit costs rise, or if the premium valuation compresses as earnings growth normalizes toward the low single digits.
CEO Scott Dueser has led First Financial for decades, maintaining a consistent conservative strategy, high margins, low charge-offs, and gradual expansion through organic growth and select acquisitions. The management test is whether the next generation can sustain this culture after his eventual retirement.
FFIN operates in Texas banking and wealth management. Texas benefits from population and job growth, but the industry faces margin pressure from deposit competition, potential interest rate changes, regulatory costs, and the secular shift toward digital banking.
At $34.56, the market prices FFIN as a premium regional bank reflecting its high margins and consistent earnings. Margin of safety improves if the stock pulls back toward tangible book value or the 200-day moving average without fundamental deterioration.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| FFIN quote reference | $34.56 | Google Finance | July 12, 2026 |
| Market cap and share count | $4.95 billion market cap, 143.28 million shares | Google Finance | July 12, 2026 |
| P/E ratio and EPS | 18.80x P/E, $1.84 TTM EPS | Google Finance | July 12, 2026 |
| TTM revenue estimate | Approximately $622 million (Q2 2025 through Q1 2026) | Google Finance income statement data | July 12, 2026 |
| TTM net income estimate | Approximately $264 million (Q2 2025 through Q1 2026) | Google Finance income statement data | July 12, 2026 |
| Dividend and yield | $0.88 annual dividend, 2.55% yield | Google Finance | July 12, 2026 |
| Book value and P/B | Estimated $22.50 book value per share, 1.54x P/B | Google Finance + financial_rigor.py | July 12, 2026 |
| Beta | 0.82 | Google Finance | July 12, 2026 |
| 52-week range | $28.12 low to $38.74 high | Google Finance | July 12, 2026 |
| Valuation verification | 18.78x PE, 1.54x PB, 20.95x P/FCF, 2.55% dividend yield, 8.18% ROE | financial_rigor.py verify-valuation | July 12, 2026 |
This FFIN AI stock analysis is an informational research tool only. It is not investment advice, a recommendation, or a promise of future returns. Forecast ranges are scenarios based on available public data as of July 12, 2026 and may be wrong if fundamentals, valuation multiples, market conditions, or source data change.
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