First Financial Bankshares, Inc. research snapshot

FFIN AI Stock Analysis

FFIN AI stock analysis currently reads First Financial Bankshares as a well-managed Texas bank holding company with industry-leading net profit margins near 42%, consistent earnings, low beta, and a 2.55% dividend yield. The caution is valuation: at the July 12, 2026 data cutoff, FFIN traded near $34.56, around 18.8x TTM EPS and 1.54x book value. The FFIN AI stock forecast is scenario-based, not a precise price prediction, and depends on net interest margin trends, loan growth, credit quality, Texas economic conditions, deposit competition, and whether investors keep assigning a premium multiple to a high-margin regional bank.

Current price

$34.56

Market cap

$4.95 billion Google Finance shares x price

AI score

68 / 100

Rating

High-quality Texas regional bank with premium profitability but premium valuation

Trend status

Recovering from October 2025 lows near $28; below 52-week high of $38.74, above prior year low of $28.12

Data cutoff (updated weekly)

July 12, 2026

Informational use only. This page is not investment advice.

Research quality check

information Richness
B-level information richness. First Financial Bankshares has long public filings and audited SEC annual reports, reported quarterly earnings, Google Finance and analyst coverage from 3 firms, but limited sell-side depth compared to megacap banks.
bias Check
The main AI bias risk is over-weighting the high net profit margin and consistent Texas banking franchise while under-weighting interest rate sensitivity, deposit competition, loan growth deceleration, commercial real estate exposure, and the valuation premium already embedded in the price.
ai Confidence
High for TTM revenue, net income, EPS, book value, dividend, and valuation math because company filings and Google Finance data align. Medium for forward scenarios and chart levels because interest rates, loan demand, and credit cycles can shift direction quickly.
investment Certainty
Medium. FFIN has durable profitability, high margins, conservative lending, and a long-tenured management team, but investment certainty is lower than data confidence because the stock trades above tangible book value and near the higher end of its historical P/E range.

Quick verdict table

DimensionConclusionConfidence
Business qualityFirst Financial Bankshares operates First Financial Bank, a Texas-based community and commercial bank offering loans, deposits, mortgage banking, trust, and wealth management services across about 75 locations.High
MoatThe moat comes from Texas market density, long-standing local relationships, conservative credit culture, low-cost deposit base, high customer retention, trust and wealth cross-sell, and the difficulty of replicating a century-old Texas banking franchise.Medium-high
ManagementCEO F. Scott Dueser has led First Financial for decades with a consistent strategy of conservative lending, expense discipline, and shareholder returns through dividends and selective acquisitions.High
Financial trendTTM revenue through Q1 2026 was approximately $622 million and TTM net income was approximately $264 million, producing a net profit margin near 42%. EPS has grown steadily with limited volatility.High
ValuationAt $34.56, FFIN traded near 18.78x TTM EPS, 1.54x book value, 20.95x free cash flow, and a 2.55% dividend yield.Medium-high
Technical trendFFIN was trading below its 52-week high of $38.74 and above its 52-week low of $28.12. The stock has recovered from October 2025 lows but lacks strong upward momentum.Medium
Risk levelKey risks are interest rate compression, deposit cost increases, loan growth slowdown, commercial real estate credit quality, Texas economic concentration, acquisition integration, and valuation re-rating if earnings growth disappoints.Medium-high
AI confidenceDescriptive data confidence is high because SEC filings and Google Finance data agree. Return confidence is lower because interest rate cycles, loan demand, and credit trends are less forecastable.High data confidence
Investment certaintyFFIN is a conservatively run Texas bank with high margins and low volatility, but not a high-certainty bargain at 18.8x earnings when interest rate and credit conditions remain uncertain.Medium

FFIN AI stock forecast

FFIN AI Stock Forecast Scenarios

The FFIN AI stock forecast uses the $34.56 price reference, the $1.84 TTM EPS base, and a three-year earnings multiple framework. The audited model produced a bearish area near $27, a base area near $38, and a bullish area near $51 before buybacks, dilution, or multiple changes beyond the stated assumptions. These are scenario ranges, not promises.

Bullish case

$48 to $54

More likely if net interest margins stabilize or expand, loan growth accelerates, credit quality remains strong, Texas economic growth outperforms, and investors maintain a premium near 22x forward earnings.

Base case

$36 to $41

More likely if EPS compounds around 5% annually, net interest income grows modestly, expenses stay controlled, and FFIN trades near 18x forward earnings.

Bearish case

$25 to $29

More likely if interest rate cuts compress net interest margin, deposit costs rise, loan growth stalls, credit quality weakens, or investors re-rate FFIN toward 14x earnings or below tangible book value.

FFIN AI technical analysis

FFIN AI Technical Analysis

FFIN AI technical analysis is neutral to slightly positive as of the July 12, 2026 data cutoff. The stock has recovered from October 2025 lows near $28 but remains below its 52-week high of $38.74 set in early 2025. Barchart and Investing.com showed a 50-day moving average near $33.50 and a 200-day moving average near $31.00 based on visible price action.

LevelValueWhy it matters
Current price$34.56Reference quote from Google Finance used for market cap and valuation math at the July 12, 2026 data cutoff.
Immediate support$33.00 to $33.50This zone aligns with the 50-day moving average and prior consolidation from June 2026.
Deeper support$31.00 to $31.50The 200-day moving average reference sits near this zone, representing a key intermediate trend test.
Major support$28.00 to $28.50The October 2025 low near $28.12 marks the 52-week low and a major structural floor.
Near resistance$35.50 to $36.00This zone represents the upper end of recent trading range and the next trend resistance.
Major resistance$38.50 to $39.00The 52-week high near $38.74 is the primary breakout level for a sustained uptrend.
Moving averages50-day near $33.50, 200-day near $31.00The stock trades above both references, which supports the neutral-to-positive technical read.
MomentumRSI near 50 to 55RSI likely sits in neutral territory given the modest recovery from October 2025 lows.
VolumeAverage volume near 1.07 million sharesBreakouts or breakdowns on above-average volume carry more technical weight.
VolatilityBeta near 0.82Low beta reflects the defensive, lower-volatility nature of FFIN as a regional bank stock.
InvalidationClose below $31.00, then below $28.00A break of the 200-day average would weaken the recovery setup, while a new 52-week low would damage the longer trend.

FFIN AI trading strategy

FFIN AI Trading Strategy Framework

The FFIN AI trading strategy below is a rules-based research framework, not personal advice. It connects net interest margin trends, loan growth, credit quality, dividend yield support, and technical invalidation levels.

Trend-following setup

Watch for FFIN to hold the $33.00 to $33.50 zone and break above $36.00 on above-average volume, supported by stable or expanding net interest margin, disciplined expense control, and steady or growing EPS guidance.

A failed breakout followed by a close below the 50-day average near $33.50 should reduce setup confidence, especially if quarterly earnings show margin compression or weaker loan demand.

Dividend income setup

The 2.55% dividend yield provides a baseline return for income-oriented investors. Monitor the payout ratio, which appears sustainable at the current EPS level, and watch for dividend growth in the annual April or May declaration cycle.

Do not treat the dividend as guaranteed if net interest income declines, loan loss provisions rise, or regulatory capital requirements tighten.

Fundamental monitor

Track net interest income, net interest margin, loan and deposit growth, nonperforming assets, loan loss provision, efficiency ratio, tangible book value per share, dividend sustainability, and Texas economic conditions.

Position sizing should reflect that FFIN is a high-quality regional bank at a premium valuation, not a deep value or distressed recovery play.

Investment research summary

Four-master Research Compression

Business essence

Customers bank with First Financial because it offers reliable commercial and consumer banking, mortgage lending, trust and wealth management, and local decision-making across Texas communities, supported by conservative underwriting and relationship-based service.

Moat

First Financial benefits from a century-old Texas franchise, low-cost deposit base, long-tenured client relationships, conservative credit culture, trust and wealth cross-sell, and branch density in attractive Texas markets. The moat can narrow if digital-first banks and credit unions erode deposit share or if larger regional banks acquire Texas market share.

Munger risk inversion

The thesis fails if net interest margin compresses faster than expenses can adjust, if loan growth stalls in a slower Texas economy, if commercial real estate credit costs rise, or if the premium valuation compresses as earnings growth normalizes toward the low single digits.

Management

CEO Scott Dueser has led First Financial for decades, maintaining a consistent conservative strategy, high margins, low charge-offs, and gradual expansion through organic growth and select acquisitions. The management test is whether the next generation can sustain this culture after his eventual retirement.

Industry trend

FFIN operates in Texas banking and wealth management. Texas benefits from population and job growth, but the industry faces margin pressure from deposit competition, potential interest rate changes, regulatory costs, and the secular shift toward digital banking.

Valuation and margin of safety

At $34.56, the market prices FFIN as a premium regional bank reflecting its high margins and consistent earnings. Margin of safety improves if the stock pulls back toward tangible book value or the 200-day moving average without fundamental deterioration.

Source-backed data

FFIN Data Table

Every metric below includes a source and last verification date.

MetricValueSourceLast verified
FFIN quote reference$34.56Google FinanceJuly 12, 2026
Market cap and share count$4.95 billion market cap, 143.28 million sharesGoogle FinanceJuly 12, 2026
P/E ratio and EPS18.80x P/E, $1.84 TTM EPSGoogle FinanceJuly 12, 2026
TTM revenue estimateApproximately $622 million (Q2 2025 through Q1 2026)Google Finance income statement dataJuly 12, 2026
TTM net income estimateApproximately $264 million (Q2 2025 through Q1 2026)Google Finance income statement dataJuly 12, 2026
Dividend and yield$0.88 annual dividend, 2.55% yieldGoogle FinanceJuly 12, 2026
Book value and P/BEstimated $22.50 book value per share, 1.54x P/BGoogle Finance + financial_rigor.pyJuly 12, 2026
Beta0.82Google FinanceJuly 12, 2026
52-week range$28.12 low to $38.74 highGoogle FinanceJuly 12, 2026
Valuation verification18.78x PE, 1.54x PB, 20.95x P/FCF, 2.55% dividend yield, 8.18% ROEfinancial_rigor.py verify-valuationJuly 12, 2026

Frequently Asked Questions

This FFIN AI stock analysis is an informational research tool only. It is not investment advice, a recommendation, or a promise of future returns. Forecast ranges are scenarios based on available public data as of July 12, 2026 and may be wrong if fundamentals, valuation multiples, market conditions, or source data change.