RCI technical analysis

RCI Technical Analysis

Analysis date

July 18, 2026

Market

NYSE (USD)

Daily cutoff

July 17, 2026

Reliability

Passed

Informational use only. This page is not investment advice.

Data verification

RCI Data Verification

Cross-validating the latest completed daily bar across independent sources.

Symbol
RCI
Market
NYSE
Currency
USD (US Dollar)
Latest completed bar
July 17, 2026

No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.

SourceLatest CloseDateDifferenceStatus
Financial Modeling Prep (FMP)32.48July 17, 2026-Verified
Massive API (independent)32.48July 17, 20260.00%Verified

Bottom line

RCI Technical Analysis Summary

RCI (Rogers Communications) is in a downtrend across both daily and weekly timeframes. On the daily chart, price at 32.48 sits well below SMA20 (34.12), SMA50 (35.28), and SMA200 (37.02), confirming a bearish structure. RSI14 at 32.12 is in oversold territory, which can sometimes precede a bounce but also reflects sustained selling pressure. The daily MACD lines are below zero with a negative histogram at -0.31, indicating bearish momentum remains intact. The weekly timeframe confirms the longer-term weakness with price below all major SMAs and RSI at 38.45, still in bearish territory. Key resistance lies at SMA20 (34.12) and SMA50 (35.28). Support rests at 31.00 (recent swing low) and 29.50 (prior support zone from late 2025). A sustained move above SMA20 would be the first step toward stabilization, but the broader trend remains bearish until price reclaims SMA200.

Multi-timeframe dashboard

Multi-Timeframe Technical Dashboard

Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.

Daily (July 17, 2026)

Trend
Bearish. Price at 32.48 is below SMA20 (34.12, -4.81%), SMA50 (35.28, -7.94%), and SMA200 (37.02, -12.26%). All three major SMAs are sloping downward, with the shorter-term averages below the longer-term ones, confirming a well-established downtrend. The price has been making lower highs since the March 2026 peak near 40.50.
Momentum
Bearish and oversold. RSI14 at 32.12 is below the 30 oversold threshold, reflecting sustained selling pressure. MACD line at -0.55 is below the signal line at -0.24, and the histogram at -0.31 continues to print negative bars. Momentum indicators align with the bearish trend and show no signs of a bullish crossover developing yet.
Volatility
Moderate to elevated. ATR14 at 0.85 (2.62% of price) suggests average daily moves of about 2.6%. Bollinger Bands (30.56 to 35.40) are relatively wide, with price hugging the lower band, consistent with a strong downtrend. Band width has expanded, reflecting increased volatility during the selloff.
Volume
Slightly above average. Latest volume of 1,420,000 is 112.4% of the 20-period average (1,263,500), indicating elevated participation during the decline. Above-average volume on down days confirms institutional distribution patterns.

Assessment

The daily chart paints a clearly bearish picture. RCI has been in a sustained decline since early 2026, with price breaking below key moving averages in sequence. The oversold RSI reading suggests the selling may be overextended in the short term, but oversold conditions alone are not reliable reversal signals — especially in a telecom stock that can remain weak for extended periods. The bearish MACD configuration with no crossover development argues against calling a bottom. The 52-week position at approximately 22% reflects the stock trading deep in the lower portion of its annual range. A bullish catalyst or volume-supported reversal above SMA20 (34.12) would be needed before considering a trend change.

Weekly (July 13, 2026 week)

Trend
Bearish. Price at 32.48 is below SMA20 (35.80), SMA50 (37.15), and SMA200 (36.80). The SMA20 has crossed below SMA50, forming a bearish moving average configuration. The weekly chart shows a persistent downtrend from the mid-2024 highs above 50.00, with each rally attempt failing at lower highs.
Momentum
Bearish. RSI14 at 38.45 remains below the 50 midline, indicating bearish momentum prevails. MACD line at -0.72 is well below the signal line at -0.35 with a negative histogram of -0.37. No convergence or crossover is developing, suggesting the bearish momentum on the weekly timeframe still has room to play out.
Volatility
Moderate. ATR14 at 1.52 (4.68% of price) reflects typical weekly ranges for a large-cap telecom. Bollinger Bands (29.80 to 40.00) are widening, and price is trending along the lower band, consistent with a sustained downtrend.
Volume
Near average. Weekly volume of 6,850,000 is 98.2% of the 20-week average (6,975,000), indicating typical participation levels with no signs of panic selling or climactic volume.

Assessment

The weekly chart confirms the structural downtrend. RCI has been making lower highs since mid-2024, and the current decline from the 40.50 area in March 2026 is the latest leg lower. The MACD on the weekly timeframe remains deeply negative with no emerging crossover. RSI at 38.45 has room before reaching oversold territory (below 30), suggesting further downside potential. The stock is trading near the lower Bollinger Band, which can sometimes act as support, but in a strong downtrend, bands can slope downward and price can ride them lower. The weekly structure argues against trying to catch a falling knife.

Key indicators

RCI Key Technical Indicators

RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.

IndicatorDailyWeekly
RSI (14)32.1238.45
MACD (12, 26, 9)-0.55 / -0.24 / -0.31-0.72 / -0.35 / -0.37
ATR (14)0.85 (2.62%)1.52 (4.68%)
Bollinger Bands (20, 2)30.56 - 35.4029.80 - 40.00
SMA (20)34.1235.80
SMA (50)35.2837.15
SMA (200)37.0236.80

Price structure

RCI Price Structure and Returns

Price performance across multiple lookback periods and 52-week position.

MetricDailyWeekly
Current Price32.4832.48
1-Period Return-1.28%-2.46%
5-Period Return-3.82%-4.42%
20-Period Return-9.12%-8.75%
60-Period Return-15.30%-12.60%
252-Period Return-28.40%-29.80%
52-Week Low29.5029.50
52-Week High46.8046.80
52-Week Position22.30%22.30%

Key levels

RCI Support and Resistance Levels

Key price levels based on recent swing highs and lows across daily and weekly timeframes.

LevelDailyWeekly
20-Period High35.8537.50
20-Period Low31.0030.80
60-Period High40.5045.00
60-Period Low29.5029.50

Scenarios

RCI Technical Scenarios

Conditions, invalidation triggers, and what to watch for each scenario.

Bullish

Trigger

Price reclaims SMA20 (34.12) on the daily chart with above-average volume and RSI recovers above 40, establishing a short-term base.

Invalidation

Price breaks below the 20-period low at 31.00 and fails to hold above 30.00.

What to watch

Daily RSI recovering from oversold above 40; MACD histogram narrowing toward zero; volume expanding on up days; price holding above 32.00 on pullbacks.

Range-Bound

Trigger

Price oscillates between 31.00 (20-period low) and SMA20 resistance at 34.12 with mixed momentum signals and no clear directional bias.

Invalidation

A decisive break above 34.12 or below 31.00 with increasing volume.

What to watch

RSI fluctuating between 30 and 45; MACD histogram hovering near zero; volume returning to average levels; no catalyst emerging.

Bearish

Trigger

Price continues to decline, breaking below the 20-period low at 31.00 and targeting the 60-period low at 29.50, extending the structural downtrend.

Invalidation

Price establishes a higher low above 31.00 and reclaims SMA20 (34.12) with conviction.

What to watch

Daily RSI staying below 35; MACD histogram becoming more negative; volume increasing on breakdown days; price failing to hold any bounce above 32.00.

Methodology

Methodology and Limitations

This technical analysis uses adjusted closing prices from Financial Modeling Prep (FMP, primary) and Massive API (independent cross-validation). The daily analysis covers approximately 2 years (501 completed bars) ending July 17, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 13, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.

Frequently Asked Questions

This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.

Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 17, 2026, weekly July 13, 2026 week. Generated July 18, 2026.