Bullish case
$106 to $133
More likely if Frontdoor sustains subscriber additions, expands EBITDA margins, reduces leverage, and the market applies a premium 20-22x forward PE to growing earnings.
Frontdoor, Inc. research snapshot
FTDR AI stock analysis currently reads Frontdoor, Inc. as a home warranty and service plan provider with a recurring subscription model, strong cash conversion, and a leveraged balance sheet. The analysis is not a certain price prediction. At the July 10, 2026 market close used for this static page, the latest verified price was $75.31, market capitalization was about $5.29 billion, and the main question was whether subscriber growth, margin expansion, and debt reduction can sustain the premium forward multiple. This is informational research and not investment advice.
Current price
$75.31
Market cap
$5.29 billion
AI score
68 / 100
Rating
Solid subscription business with high leverage
Trend status
Near 52-week high, strong 2026 YTD performance
Data cutoff (updated weekly)
July 12, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Frontdoor sells home warranty service plans through a large network of contractors. Recurring annual subscriptions produce predictable revenue with high renewal intent. | Medium-high |
| Moat | The moat is moderate: brand recognition via American Home Shield, service provider network scale, and some subscriber stickiness. Competition from other warranty providers and DIY/home service apps limits pricing power. | Medium |
| Management | Management has managed margins and cash flow well post-IPO. Capital allocation, debt management, and organic growth execution remain key monitoring areas. | Medium |
| Financial trend | TTM revenue of $2.12 billion, net income of $259 million, and levered FCF of $328 million. Profit margin near 12%, but ROE is elevated due to high financial leverage. | Medium-high |
| Valuation | The stock trades at 21.52x TTM earnings and 16.13x TTM free cash flow. Forward PE of about 17.24x suggests the market expects earnings growth, but the 22.90x price-to-book ratio reflects thin equity cushion. | Medium |
| Technical trend | FTDR is trading near the upper end of its 52-week range, with the YTD return of about 30.5%. Momentum is constructive but the stock is not at a clear breakout level. | Medium |
| Risk level | Key risks are the 521% debt-to-equity ratio, sensitivity to housing market and interest rates, customer acquisition costs, service quality execution, and competition from alternative home protection models. | Medium-high |
| AI confidence | Medium-high confidence for SEC filing data, market cap math, and key financial metrics. Lower confidence for future subscriber trends, housing market direction, and near-term stock price. | Medium-high data confidence |
| Investment certainty | Medium-low certainty. The business model is solid, but the stock has already had a strong run and the balance sheet leverage means less room for error in a downturn. | Medium-low |
FTDR AI stock forecast
The FTDR AI stock forecast uses scenario ranges around the $75.31 cutoff price. It does not claim that AI can predict a specific future price. The bullish case requires subscriber growth, margin expansion, and debt reduction. The base case assumes steady subscription revenue with modest earnings growth. The bearish case assumes housing market weakness or margin compression.
$106 to $133
More likely if Frontdoor sustains subscriber additions, expands EBITDA margins, reduces leverage, and the market applies a premium 20-22x forward PE to growing earnings.
$72 to $84
More likely if subscription revenue grows at mid-single digits, margins hold steady, and the stock trades between 17-19x forward earnings, in line with consumer services peers.
$37 to $52
More likely if housing turnover slows, customer acquisition costs rise, competition intensifies, or debt service costs pressure earnings, pushing the PE toward the low end of historical range.
FTDR AI technical analysis
FTDR AI technical analysis starts from the $75.31 July 10 close used for this July 12 static page. The stock is in a long-term uptrend and trades near the upper end of its 52-week range. Because this page does not fetch request-time market data, traders should confirm levels on a live chart before acting.
| Level | Value | Why it matters |
|---|---|---|
| Current price | $75.31 | Latest verified close as of July 10, 2026, used as the reference for this static page. |
| Near support | $68 to $71 | Prior consolidation zone and possible moving-average support area from recent price action. |
| Secondary support | $58 to $61 | The May-June 2026 trading range. A break below this area would weaken the near-term technical structure. |
| Near resistance | $77 to $81 | The 52-week high zone and recent rally peak area. Breakout above this level needs volume confirmation. |
| 52-week high | $80.73 | The highest close over the past 52 weeks. A clean break above this level would signal trend continuation. |
| 52-week low | $48.47 | The lowest close over the past 52 weeks, well below current price, confirming the strong uptrend. |
| Momentum | Positive YTD, mixed near-term | The stock has gained about 30.5% YTD. Short-term momentum readings may be extended after the recent rally. |
| Volume | About 386,694 shares on July 10 | Below the average volume of about 629,000 shares, suggesting slower participation at the current level. |
| Volatility | Beta 1.46 | Above-market beta means the stock tends to move more than the broader market, requiring wider position sizing. |
| Invalidation | Close below $68, then $58 | A close below the $68 area weakens the near-term trend. A move below $58 would challenge the broader uptrend. |
FTDR AI trading strategy
The FTDR AI trading strategy is a rules-based framework, not personalized advice. It combines filing-backed business evidence, technical levels, position sizing, and clear invalidation conditions.
If FTDR holds above the $68-$71 support area and breaks above the $77-$81 resistance zone with expanding volume, the trend may have room to extend. Confirm with positive earnings momentum.
A failed breakout above resistance or a close below $68 area should reduce trend conviction. Position size for beta of 1.46.
If FTDR pulls back toward $68-$71 without a fundamental thesis break, compare price action with upcoming earnings, subscriber trends, and margin trajectory before considering a position.
Do not average down solely because of the subscription model. The high debt load means the equity is more sensitive to business slowdowns.
Track quarterly subscriber counts, average revenue per customer, EBITDA margins, debt reduction progress, and housing market indicators like existing home sales.
Lower the rating if subscriber growth stalls, margins compress, or debt reduction does not materialize while the stock trades near 52-week highs.
Investment research summary
Frontdoor sells annual home warranty service plans, acting as an intermediary between homeowners and a network of service contractors. The model generates recurring subscription revenue with high renewal rates.
Brand recognition through American Home Shield, a large and established contractor network, and multi-year subscriber relationships create moderate switching costs. But the industry has low barriers to entry and competition from newer digital home service platforms.
The thesis can fail if a housing downturn reduces new subscribers, home repair inflation hurts margins, competition erodes pricing, debt service absorbs cash flow, or a major service quality incident damages brand trust.
Management has delivered steady cash flow and margin discipline since the spin-off from ServiceMaster. The addition of Hilla Sferruzza to the board adds real estate and finance expertise. Key-person risk is moderate.
Home warranty and protection services benefit from an aging US housing stock and awareness of home repair costs. However, the model is tied to housing turnover, interest rates, and consumer discretionary spending.
At 21.52x TTM earnings and nearly 23x book value, the valuation bakes in steady earnings growth. The low equity base from high leverage amplifies both upside and downside. A meaningful margin of safety requires confidence in subscriber and margin trends.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| FTDR price | $75.31 close on July 10, 2026 | Yahoo Finance | July 12, 2026 |
| Market capitalization | $5.29 billion, verified as $75.31 x 70,230,000 shares | financial_rigor.py market cap verification and Yahoo Finance | July 12, 2026 |
| TTM revenue | $2.12 billion | Yahoo Finance financials | July 12, 2026 |
| TTM net income | $259 million | Yahoo Finance financials | July 12, 2026 |
| TTM diluted EPS | $3.50 | Yahoo Finance statistics | July 12, 2026 |
| Levered free cash flow (TTM) | $328 million | Yahoo Finance cash flow statement | July 12, 2026 |
| Total cash (mrq) | $603 million | Yahoo Finance balance sheet | July 12, 2026 |
| Total debt / equity | 521.30% | Yahoo Finance statistics | July 12, 2026 |
| Enterprise value | $5.87 billion | Yahoo Finance statistics | July 12, 2026 |
| EV / EBITDA | 11.60x | Yahoo Finance statistics | July 12, 2026 |
| Valuation math | 21.52x TTM PE, 16.13x P/FCF, 6.20% FCF yield from financial_rigor.py | financial_rigor.py valuation verification | July 12, 2026 |
| 52-week range | $48.47 to $80.73 | Yahoo Finance statistics | July 12, 2026 |
This FTDR AI stock analysis is an informational tool for research and education only. It is not investment advice, a recommendation, or a guarantee of future performance. Forecast ranges are scenarios based on available data as of July 12, 2026 and can be wrong.
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