Bullish case
€21 to €25
More likely if Tipico and All3Media integration delivers synergies, leverage falls toward about 2x by 2029, gaming regulation stays manageable, adjusted EPS compounds near 12%, and the market holds a 15x earnings multiple.
Banijay Group N.V. research snapshot
BNJ AI stock analysis as of the August 2, 2026 data cutoff reads Banijay Group N.V. as a scaled European content, live experiences, and online sports betting and gaming group mid-way through a transformational year, with the stock at €8.72 at the July 31, 2026 close and a market capitalization near €3.73 billion, re-verified as €8.72 times 427.23 million shares with a 0.12% deviation. The H1 2026 report, released July 29, 2026, showed revenue of €2,583.3 million, up 16.9% reported and 4.5% at constant FX and pro forma, with adjusted EBITDA of €502.9 million up 18.5% reported but broadly flat pro forma at +0.1% because of betting tax increases in France and Austria, and up 5.0% excluding that impact. Management confirmed FY2026 guidance of mid-single-digit adjusted EBITDA growth and about 80% adjusted free cash flow conversion, with adjusted free cash flow at €411.4 million and 81.8% conversion in H1. The two large catalysts are done: Tipico closed on April 23, 2026 and the All3Media combination closed on July 9, 2026, bringing €801 million of cash proceeds and an exceptional dividend of about €0.93 per share. Offsetting this is a balance sheet that carried about €5.48 billion of net financial debt at June 30, 2026, 3.9x reported leverage, about 3.6x post closing, and about 3.4x expected by year-end 2026, plus integration execution still ahead, gambling regulation and tax changes, content production phasing, thin trading volume, and a 6-analyst Buy consensus with an average target of €11.62. The page presents a scenario framework, not a certain price prediction, and is for information only.
Current price
€8.72
Market cap
€3.73 billion
AI score
66 / 100
Rating
Transformational M&A execution at elevated leverage
Trend status
Range-bound just above the 50-day and 200-day moving averages, with RSI near 53
Data cutoff (updated monthly)
August 4, 2026
Informational use only. This page is not investment advice.
| Dimension | Conclusion | Confidence |
|---|---|---|
| Business quality | Banijay is a scaled European entertainment and regulated online gaming group spanning content production and distribution, live experiences, and sports betting and gaming under brands including Betclic, Tipico, and Admiral. | Medium-high |
| Moat | Production labels, format libraries, distribution relationships, local market expertise, and licensed gaming brands create advantages, though hit-driven content and gambling markets remain competitive. | Medium |
| Management | Management executed two major M&A closes in four months, Tipico on April 23 and All3Media on July 9, 2026, confirmed FY2026 guidance, announced an exceptional dividend, and appointed Antoine Jouteau as CEO of Banijay Gaming effective September 1, 2026. | Medium |
| Financial trend | H1 2026 revenue rose 16.9% reported and 4.5% at constant FX and pro forma to €2,583.3 million, adjusted EBITDA rose 18.5% reported and 5.0% excluding betting tax impacts, adjusted net income fell 3.7% to €141.5 million on the exceptional LTIP charge, and adjusted free cash flow was €411.4 million at 81.8% conversion. | High |
| Valuation | At about 17.75x trailing GAAP EPS, 6.50x forward EPS, 0.71x sales, 2.22x book, 5.57x free cash flow, and 4.01% dividend yield, the price is not demanding on cash earnings, but leverage and integration set the margin of safety. | Medium |
| Technical trend | BNJ closed at €8.72 on July 31, 2026, just above its 50-day moving average near €8.66 and 200-day near €8.65, with 14-day RSI near 53.18 and beta near -0.29, within a €7.90 to €10.70 52-week range. | Low-medium |
| Risk level | Key risks are net financial debt near €5.48 billion, gambling regulation and tax changes in France and Austria, Tipico, All3Media, and JOA integration, content phasing, minority-interest complexity, and thin liquidity. | High |
| AI confidence | High for descriptive facts and cross-checked math that matched across StockAnalysis.com, Google Finance, the H1 2026 press release, and MarketScreener. Lower for forward return estimates because leverage, integration, and regulation are uncertain. | High data confidence |
| Investment certainty | Medium-low certainty. The page gives a research framework and scenario ranges, not a buy or sell instruction. | Medium-low |
BNJ AI stock forecast
The BNJ AI stock forecast uses scenario math around the July 31, 2026 close of €8.72 and the FY2026 consensus adjusted EPS of €1.10. The three-scenario framework produced a bearish area near €8, a base area near €15, and a bullish area near €23 before dividends, using adjusted EPS growth of 0%, 7%, and 12% and exit multiples of 7x, 11x, and 15x over three years. These are scenarios, not price commitments.
€21 to €25
More likely if Tipico and All3Media integration delivers synergies, leverage falls toward about 2x by 2029, gaming regulation stays manageable, adjusted EPS compounds near 12%, and the market holds a 15x earnings multiple.
€13 to €16
More likely if adjusted EPS compounds near 7%, leverage declines toward about 3x, gaming tax increases stay contained, and the market holds a 10x to 12x earnings multiple.
€6.5 to €9
More likely if gaming taxes or regulation worsen, integration costs overrun, content phasing persists, refinancing is costly, or a lower 7x earnings multiple meets flat adjusted EPS growth.
BNJ AI technical analysis
BNJ AI technical analysis is neutral as of the August 2, 2026 data cutoff. The stock closed at €8.72 on July 31, 2026, just above its 50-day moving average near €8.66 and 200-day near €8.65, with 14-day RSI near 53.18 and beta near -0.29. A 52-week high of €10.70 remains the main upside marker and the €7.90 low the downside marker.
| Level | Value | Why it matters |
|---|---|---|
| Current price | €8.72 | StockAnalysis.com and Google Finance quote at the July 31, 2026 close; market cap math uses 427.23 million shares outstanding. |
| Near support | €8.50 to €8.66 | The 50-day moving average near €8.66 is the first support, with the €8.68 intraday low on July 31 nearby. |
| Next support | €7.90 to €8.00 | The 52-week low of €7.90 marks the main downside test for the current range. |
| Near resistance | €8.80 to €9.20 | The July 31 intraday high was €8.74 and the low analyst target sits at €9.20, forming a first resistance zone. |
| Major resistance | €10.70 | StockAnalysis.com and Google Finance both list €10.70 as the 52-week high. |
| 50-day moving average | €8.66 | StockAnalysis.com reported the 50-day moving average near €8.66 on July 31, 2026. |
| 200-day moving average | €8.65 | StockAnalysis.com reported the 200-day trend line near €8.65, essentially at the same level as the 50-day. |
| Momentum | RSI near 53 | 14-day RSI was near 53.18, neutral, with price hugging both moving averages and no strong trend signal. |
| Volume | About 9,614 average shares | StockAnalysis.com listed 20-day average volume near 9,614 shares, so individual sessions are thin and less informative. |
| Volatility | Beta near -0.29 | Beta is lower than the market, but expect a price adjustment around the €0.93 exceptional dividend with the August 17, 2026 ex-dividend date. |
| Invalidation | Close below €7.90 | A decisive close below the 52-week low of €7.90 would break the current range and turn the technical picture bearish. |
BNJ AI trading strategy
The BNJ AI trading strategy is a rules-based research framework for trading and watching the transformed group. It is not personal advice and should be paired with fresh chart data, filings, position sizing, and a defined invalidation level.
Wait for a sustained move above €8.80 to €9.20 with volume, then confirm that updated moving averages and the next results release support the move.
Do not treat a single low-volume move as confirmation. Reassess if price falls back into the range or reported leverage worsens.
If price approaches €7.90 to €8.00 without a negative change in gaming regulation, financing, or operating results, compare the pullback with updated cash flow and debt disclosures.
A sustained close below €7.90 or a material downgrade to integration, liquidity, or debt expectations invalidates this framework.
Track revenue by Entertainment and Live versus Gaming, adjusted EBITDA, cash conversion, net leverage, debt maturity and cost, Tipico and All3Media synergy milestones, the JOA closing, dividend policy, and issued shares.
Size any exposure for high event and liquidity risk, especially around results, financing updates, and gambling-regulation announcements.
Investment research summary
Banijay sells content production and distribution, live experiences, and regulated digital gaming. Customers pay for content, formats, rights, events, and betting products that reach audiences through local brands and distribution partners.
The moat rests on a large production-label network, intellectual property and format libraries, relationships with platforms and broadcasters, local operating knowledge, licensed gaming brands, and scale in marketing and technology. It is not absolute because content hits decay and gaming markets compete intensely.
The thesis can fail through a poor Tipico or All3Media integration, higher financing costs, stricter gambling regulation or taxes, a content-demand slump, expensive acquisitions, minority-interest complexity, or a loss of confidence in deleveraging.
Management met 2025 guidance, closed Tipico on April 23 and the All3Media combination on July 9, 2026, confirmed 2026 guidance, and appointed a new Banijay Gaming CEO. Its next scorecard is transparent per-share value creation: margins, cash conversion, debt reduction, integration discipline, and a capital-return policy that does not outrun balance-sheet capacity.
Streaming, live events, digital distribution, and regulated online gaming offer long-run demand channels. The FIFA World Cup 2026 drove record player activity, while the counterweights remain fragmented attention, content-budget pressure, licensing dependence, and government control over gaming markets.
The €8.72 reference price implied about 6.5x forward EPS on the S&P statistics page and about 7.9x against the €1.10 FY2026 consensus adjusted EPS. The margin of safety depends less on a single multiple and more on whether Tipico and All3Media lift durable per-share cash flow while leverage moves toward about 2x by 2029.
Source-backed data
Every metric below includes a source and last verification date.
| Metric | Value | Source | Last verified |
|---|---|---|---|
| July 31 quote and market data | €8.72 price, €3.73 billion market cap, €0.49 TTM EPS, €7.90 to €10.70 52-week range, and 427.23 million shares shown | StockAnalysis.com and Google Finance BNJ:AMS | August 2, 2026 |
| Market capitalization cross-check | €3.725 billion computed from €8.72 x 427.23 million shares versus €3.73 billion reported, 0.12% deviation | Pineify financial_rigor.py | August 2, 2026 |
| H1 2026 revenue | €2,583.3 million, up 16.9% reported and 4.5% at constant FX and pro forma | Banijay Group H1 2026 results press release | July 29, 2026 |
| H1 2026 adjusted EBITDA | €502.9 million, up 18.5% reported and 0.1% at constant FX and pro forma, up 5.0% excluding betting tax impacts, with a 19.5% reported margin and 22.5% pro forma ex-tax margin | Banijay Group H1 2026 results press release | July 29, 2026 |
| H1 2026 adjusted net income | €141.5 million, down 3.7% reported and up 32.9% excluding the exceptional LTIP charge linked to the Tipico acquisition | Banijay Group H1 2026 results press release | July 29, 2026 |
| H1 2026 adjusted free cash flow | €411.4 million with an 81.8% conversion rate and about 82% conversion | Banijay Group H1 2026 results press release | July 29, 2026 |
| H1 2026 segment revenue | Sports betting & Gaming €1,211.0 million, up 10.5% at constant FX and pro forma, and Entertainment & Live €1,372.2 million, down 2.2% at constant FX and current scope | Banijay Group H1 2026 results press release | July 29, 2026 |
| H1 2026 segment adjusted EBITDA | Sports betting & Gaming €293.9 million at a 24.3% margin and Entertainment & Live €212.7 million at a 15.5% margin | Banijay Group H1 2026 results press release | July 29, 2026 |
| Net financial debt and leverage | €5,478.7 million at June 30, 2026, 3.9x reported leverage, about 3.6x post Tipico, All3Media closing and special dividend, and about 3.4x expected by year-end 2026 | Banijay Group H1 2026 results press release | July 29, 2026 |
| Cash position | About €713 million at the end of June 2026 and over €1 billion post All3Media closing and exceptional dividend | Banijay Group H1 2026 results press release | July 29, 2026 |
| FY2026 guidance | Mid-single-digit adjusted EBITDA growth both standalone and pro forma, and about 80% adjusted free cash flow conversion, confirmed on July 29, 2026 | Banijay Group H1 2026 results press release | July 29, 2026 |
| FIFA World Cup engagement | UAPs up about 75% versus the 2022 event, turnover doubled, and GGR up about 88%, with H1 Unique Active Players up 22% year on year | Banijay Group H1 2026 results press release | July 29, 2026 |
| Tipico acquisition | Completed April 23, 2026 with a €3,139 million financing, expected to double Sports betting & Gaming revenue, adjusted EBITDA, and adjusted free cash flow, with about €100 million of mid-term synergies | Banijay Group press releases | August 2, 2026 |
| All3Media combination | Completed July 9, 2026 as a 50/50 combination with RedBird IMI consolidated by Banijay Group, bringing €801 million of cash proceeds and about €50 million of cost synergies one year after closing | Banijay Group H1 2026 results press release | July 29, 2026 |
| Exceptional dividend | About €0.93 per share, ex-dividend August 17, record date August 18, and payment date August 19, 2026 | Banijay Group H1 2026 results press release | July 29, 2026 |
| JOA acquisition | Put option signed July 6, 2026 to acquire JOA, France second-largest casino operator with 33 venues, at a €465 million enterprise value, expected to close in H2 2026 | Banijay Group press releases | August 2, 2026 |
| FY2025 results | Revenue €4,880.5 million, adjusted EBITDA €961.1 million at a 19.7% margin, net income €264.7 million, adjusted net income €449.6 million, and adjusted free cash flow €779.7 million at 81.1% conversion | Banijay Group FY2025 results press release | August 2, 2026 |
| FY2025 revenue independent check | €4,881 million for FY2025, matching the press release with 0.01% deviation | StockAnalysis.com financials and S&P Global Market Intelligence | August 2, 2026 |
| Q1 2026 results | Revenue €1,147.5 million, up 9.0% at constant FX and current scope, with adjusted EBITDA €196.6 million up 5.4% and net financial debt €2,589 million at 2.7x leverage | Banijay Group Q1 2026 results press release | August 2, 2026 |
| Valuation check | 17.75x trailing PE, 6.50x forward PE, 0.71x sales, 2.22x book, 5.57x free cash flow, 0.39x PEG, 15.89x EV/EBITDA, and 4.01% dividend yield | StockAnalysis.com statistics (S&P Global Market Intelligence) | August 2, 2026 |
| Balance sheet | Cash €722.5 million, total debt €6.68 billion, net cash of negative €5.96 billion, book value €1.68 billion, and book value per share €3.23 at June 30, 2026 | StockAnalysis.com balance sheet | August 2, 2026 |
| Analyst consensus | Buy with an average target of €11.62 across 6 analysts, low €9.20 and high €14.40, median €11.25 | StockAnalysis.com forecast (S&P Global Market Intelligence) | August 2, 2026 |
| Analyst rating mix, July 2026 | 2 Strong Buy, 0 Buy, 4 Hold, 0 Sell out of 6 analysts | StockAnalysis.com forecast recommendation trends | August 2, 2026 |
| Recent analyst target updates | Berenberg Buy €13.50 maintained July 1, 2026, Kepler Capital Hold cut from €11.00 to €9.20 on March 27, 2026, and Bernstein Hold with no target on March 6, 2026 | StockAnalysis.com forecast latest forecasts (TipRanks) | August 2, 2026 |
| 2026 and 2027 consensus estimates | FY2026 revenue estimate €6.51 billion with adjusted EPS €1.10, and FY2027 revenue €7.11 billion with adjusted EPS €1.21 | StockAnalysis.com forecast financial forecast | August 2, 2026 |
| Technical snapshot | 50-day moving average near €8.66, 200-day moving average near €8.65, 14-day RSI near 53.18, beta near -0.29, and 20-day average volume near 9,614 shares | StockAnalysis.com statistics (S&P Global Market Intelligence) | August 2, 2026 |
This page is an informational research tool, not investment advice or a recommendation to buy, sell, or hold BNJ. Forecast scenarios use available public data and assumptions that can be wrong. Verify current prices, moving averages, company disclosures, regulation, tax treatment, and suitability with qualified professionals before making an investment decision.
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