WSM technical analysis

WSM Technical Analysis

Analysis date

July 15, 2026

Market

NYSE (USD)

Daily cutoff

July 14, 2026

Reliability

Passed

Informational use only. This page is not investment advice.

Data verification

WSM Data Verification

Cross-validating the latest completed daily bar across independent sources.

Symbol
WSM
Market
NYSE
Currency
USD (US Dollar)
Latest completed bar
July 14, 2026

No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.

SourceLatest CloseDateDifferenceStatus
Yahoo Finance Chart API (primary)183.42July 14, 2026-Verified
Finviz (independent)183.42July 14, 2026 (previous close)0.00%Verified

Bottom line

WSM Technical Analysis Summary

WSM (Williams-Sonoma) presents a mixed technical picture. On the daily timeframe, price at 183.42 is trading above SMA20 (177.86) and SMA50 (171.34), indicating near-term bullish momentum. However, the stock remains below SMA200 (189.15), confirming the longer-term trend is still neutral to bearish. RSI14 at 56.82 is above the 50 midline, reflecting moderate bullish momentum without overbought conditions. The daily MACD shows the MACD line at 1.24 above the signal line at 0.87, with a positive histogram of 0.37 — a constructive signal. The weekly timeframe shows price trading in a range between SMA20 (179.45) and SMA50 (185.22), with the weekly RSI at 51.33 suggesting a neutral-to-slightly-bullish posture. Key resistance sits at the 60-day high of 192.15 and SMA200 at 189.15. Support is established at 169.35 (20-day low) and 161.80 (60-day low). A breakout above 192.15 would signal a resumption of the longer-term uptrend.

Multi-timeframe dashboard

Multi-Timeframe Technical Dashboard

Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.

Daily (July 14, 2026)

Trend
Mixed but improving. Price at 183.42 is above SMA20 (177.86, +3.13%) and SMA50 (171.34, +7.05%) but below SMA200 (189.15, -3.03%). SMA20 and SMA50 are sloping upward while SMA200 is flattening. The price structure shows a series of higher lows since the May 2026 low near 160, suggesting a gradual recovery.
Momentum
Moderately bullish. RSI14 at 56.82 is above the 50 midline, indicating bullish momentum without overbought extremes. MACD line at 1.24 is above the signal line at 0.87, with the histogram at 0.37 expanding — a positive sign that bullish momentum is building gradually.
Volatility
Moderate. ATR14 at 5.21 (2.84% of price) reflects typical daily ranges for a mid-cap specialty retailer. Bollinger Bands (167.64 to 193.25) show reasonable width, with price trading in the upper half of the bands, consistent with the recent upward move.
Volume
Near average. Latest volume of 1,847,300 is 92.4% of the 20-period average (1,999,500), indicating normal participation levels. Volume has been consistent during the recovery without extreme spikes, suggesting orderly buying.

Assessment

The daily chart shows Williams-Sonoma in a cautious recovery phase. The stock has reclaimed both SMA20 and SMA50 after the pullback from the March 2026 highs above 200. Price is forming a series of higher lows since the May low, a constructive pattern. The MACD is positively aligned and expanding. The main challenge is the resistance cluster near SMA200 (189.15) and the 60-day high (192.15). A clean break above this zone would be a meaningful technical development. The 52-week position at 48.7% reflects the stock is near the middle of its annual range.

Weekly (July 6, 2026 week)

Trend
Neutral. Price at 181.89 is slightly above SMA20 (179.45, +1.36%) but below SMA50 (185.22, -1.80%) and SMA200 (172.34, +5.54%). The SMA20 is flattening while SMA50 is sloping modestly downward. The stock has been range-bound between approximately 160 and 200 since late 2025.
Momentum
Neutral with slight bullish bias. RSI14 at 51.33 is just above the 50 midline, reflecting a neutral-to-slightly-bullish stance. MACD line at -0.45 is approaching a potential crossover with the signal line at -0.89, and the histogram at 0.44 is positive and improving, suggesting bearish momentum is fading at the weekly level.
Volatility
Moderate. ATR14 at 7.88 (4.33% of price) reflects typical weekly ranges. Bollinger Bands (163.20 to 199.85) are reasonably wide with price near the middle of the bands.
Volume
Near average. Weekly volume of 8,942,100 is 96.7% of the 20-week average (9,246,200), indicating normal participation levels.

Assessment

The weekly chart reflects a stock that has been consolidating within a broad range since the post-pandemic uptrend stalled. The price structure shows a trading range between roughly 160 and 200 that has persisted for about 9 months. The RSI near the 50 midline confirms the lack of strong directional conviction at the weekly level. For a sustained uptrend to develop, WSM needs to break above SMA50 (185.22) and then the range high near 200. The flattening SMA200 provides a rising floor but does not yet confirm an uptrend. The current setup is neutral with a slight constructive bias.

Key indicators

WSM Key Technical Indicators

RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.

IndicatorDailyWeekly
RSI (14)56.8251.33
MACD (12, 26, 9)1.24 / 0.87 / 0.37-0.45 / -0.89 / 0.44
ATR (14)5.21 (2.84%)7.88 (4.33%)
Bollinger Bands (20, 2)167.64 - 193.25163.20 - 199.85
SMA (20)177.86179.45
SMA (50)171.34185.22
SMA (200)189.15172.34

Price structure

WSM Price Structure and Returns

Price performance across multiple lookback periods and 52-week position.

MetricDailyWeekly
Current Price183.42181.89
1-Period Return+1.15%+0.82%
5-Period Return+2.37%+3.15%
20-Period Return+6.82%+5.47%
60-Period Return+8.94%+11.23%
252-Period Return+4.31%-2.85%
52-Week Low151.72151.72
52-Week High216.88216.88
52-Week Position48.70%46.40%

Key levels

WSM Support and Resistance Levels

Key price levels based on recent swing highs and lows across daily and weekly timeframes.

LevelDailyWeekly
20-Period High192.15199.85
20-Period Low169.35163.20
60-Period High192.15216.88
60-Period Low161.80151.72

Scenarios

WSM Technical Scenarios

Conditions, invalidation triggers, and what to watch for each scenario.

Bullish

Trigger

Price breaks above the 60-day high at 192.15 and SMA200 at 189.15 on above-average volume, establishing a new uptrend leg.

Invalidation

Price falls back below SMA20 (177.86) and breaks the 20-day low at 169.35.

What to watch

Daily RSI holding above 55; MACD histogram continuing to expand; weekly RSI sustaining above 50; volume increasing on break attempts above 192.

Range-Bound

Trigger

Price oscillates between SMA20 support (177.86) and the 192 resistance zone, maintaining the broader 160-200 range.

Invalidation

A decisive break above 192 or below 169 with increasing volume.

What to watch

RSI staying between 45 and 60; MACD histogram fluctuating around current levels; volume remaining near average; price respecting the trading range boundaries.

Bearish

Trigger

Price fails at the 192 resistance zone and breaks below SMA20 (177.86), then the 20-day low at 169.35, revisiting the lower end of the range.

Invalidation

Price reclaims SMA20 (177.86) and establishes support above the 20-day low.

What to watch

Daily RSI falling below 50; MACD histogram contracting toward zero; weekly MACD failing to cross above the signal line; increasing volume on down days.

Methodology

Methodology and Limitations

This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Finviz (independent cross-validation). The daily analysis covers approximately 2 years (501 completed bars) ending July 14, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.

Frequently Asked Questions

This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.

Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 14, 2026, weekly July 6, 2026 week. Generated July 15, 2026.