ULTA technical analysis
ULTA Technical Analysis
Analysis date
August 5, 2026
Market
NASDAQ (USD)
Daily cutoff
August 4, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
ULTA Data Verification
Checking the latest completed daily bar for date and closing-price consistency before indicators are calculated.
- Symbol
- ULTA
- Market
- NASDAQ
- Currency
- USD (US Dollar)
- Latest completed bar
- August 4, 2026
Historical prices are adjusted for corporate actions when applicable. Date and closing-price consistency checks passed for the latest completed daily bar.
| Validation series | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Calculation series | 543.86 | August 4, 2026 | - | Verified |
| Verification series | 543.86 | August 4, 2026 | 0.00% | Verified |
Bottom line
ULTA Technical Analysis Summary
ULTA (Ulta Beauty Inc) has staged a strong rebound from its July low, trading at 543.86 and recovering to the 36.9th percentile of its 52-week range (443.60 to 714.97). ULTA trend analysis shows the daily picture turning constructive: price sits above SMA20 (488.20) and SMA50 (480.71) with a positive and expanding MACD histogram, though RSI at 74.31 is overbought. The main overhead test is SMA200 at 554.75, just above the 20-day and 60-day high at 546.13. The weekly picture is stabilizing but still mixed: price at 512.83 is above SMA20 (502.97) and SMA200 (465.53) yet below SMA50 (551.56), with RSI at 49.07 and a MACD histogram that has just turned positive. Volume on both timeframes is below average, so the rally lacks strong confirmation. The stock is about 23% below its 52-week high and roughly 22% above its 52-week low. A daily close above 546.13 followed by a reclaim of SMA200 would strengthen the case for a sustained recovery in the ULTA technical outlook.
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (August 4, 2026)
- Trend
- Improving but capped by the long-term average. Price at 543.86 is above SMA20 (488.20) and SMA50 (480.71) but still below SMA200 (554.75). The stock has rallied roughly 22% from the 443.60 low set in July, and the August 4 close pushed price into the upper part of its recent range. The remaining overhead resistance is SMA200, just above the 20-day high.
- Momentum
- Bullish but stretched. RSI14 at 74.31 is above 70, in overbought territory after the sharp rebound. MACD at 14.13 is above its signal line (7.07) with a positive and expanding histogram (7.06), confirming upward momentum. Overbought readings can persist during strong moves, so they signal strength rather than an automatic reversal.
- Volatility
- Moderate. ATR14 at 14.98 (2.75% of price) reflects contained daily swings. Price closed at 543.86, above the upper Bollinger Band (535.21), which highlights how far and how fast the rally has moved. The bands span 441.18 to 535.21.
- Volume
- Below average. The latest volume of 455,135 is 81.9% of the 20-period average (555,707), so the strong up move on August 4 occurred on lighter-than-usual participation. The rebound lacks strong volume confirmation and would benefit from expanding volume on further upside.
Assessment
The daily chart shows a decisive short-term uptrend: price above SMA20 and SMA50, a positive MACD histogram, and a 19.85% gain over the last 20 sessions. The concerns are an overbought RSI, a close above the upper Bollinger Band, and below-average volume. Clearing SMA200 at 554.75 and holding above it would be needed to extend the recovery.
Weekly (July 27, 2026 week)
- Trend
- Mixed. Price at 512.83 (last completed week) is above SMA20 (502.97) and SMA200 (465.53) but below SMA50 (551.56). The weekly trend has been range-bound within the 443.60 to 578.63 zone, and SMA200 has acted as major support. A sustained weekly close above SMA50 would mark a more meaningful trend improvement.
- Momentum
- Turning less bearish. RSI14 at 49.07 is neutral after recovering from deeply oversold levels. MACD at -23.60 remains negative but is above its signal line (-23.76) with a slightly positive histogram (0.16), indicating that downside momentum has faded. A continued positive histogram would be the first step toward a weekly bullish crossover.
- Volatility
- Elevated. ATR14 at 36.32 (7.08% of price) reflects wide weekly swings consistent with a stock recovering from a prolonged decline. Bollinger Bands (442.05 to 563.89) are wide, and price is trading in the upper half of the band range.
- Volume
- Below average. Latest weekly volume of 2,551,700 is 70.3% of the 20-week average (3,631,935), showing reduced participation during the rebound. Sustained volume would be needed to confirm that the weekly recovery is not a short-lived bounce.
Assessment
The weekly chart is stabilizing. Price has reclaimed SMA20 and SMA200, RSI is back to neutral, and the MACD histogram has just turned positive. The main barrier is SMA50 at 551.56, which sits close to the daily SMA200 and the 546.13 daily swing high. A weekly close above the 551.56 to 563.89 zone would materially improve the weekly outlook.
Key indicators
ULTA Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 74.31 | 49.07 |
| MACD (12, 26, 9) | 14.13 / 7.07 / +7.06 | -23.60 / -23.76 / +0.16 |
| ATR (14) | 14.98 (2.75%) | 36.32 (7.08%) |
| Bollinger Bands (20, 2) | 441.18 - 535.21 | 442.05 - 563.89 |
| SMA (20) | 488.20 | 502.97 |
| SMA (50) | 480.71 | 551.56 |
| SMA (200) | 554.75 | 465.53 |
Price structure
ULTA Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 543.86 | 512.83 |
| 1-Period Return | +1.77% | +7.88% |
| 5-Period Return | +8.44% | +4.99% |
| 20-Period Return | +19.85% | -4.27% |
| 60-Period Return | +3.29% | +10.13% |
| 252-Period Return | +7.12% | +39.34% |
| 52-Week Low | 443.60 | 443.60 |
| 52-Week High | 714.97 | 714.97 |
| 52-Week Position | 36.95% | 25.51% |
Key levels
ULTA Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 546.13 | 578.63 |
| 20-Period Low | 445.00 | 443.60 |
| 60-Period High | 546.13 | 714.97 |
| 60-Period Low | 443.60 | 443.60 |
Scenarios
ULTA Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price closes above 546.13 (20-day and 60-day high) and reclaims SMA200 at 554.75 on the daily with expanding volume. A continued positive weekly MACD histogram would add confirmation.
Invalidation
Price loses SMA20 (488.20) and falls back below SMA50 (480.71) on the daily.
What to watch
Daily RSI holding above 60 without collapsing; volume expanding on up days; weekly RSI moving above 50; price holding above SMA200 on the daily.
Range-Bound
Trigger
Price consolidates between support near SMA20 and SMA50 (488.20 to 480.71) and resistance at 546.13 to 554.75, giving the rally time to build a base below the long-term average.
Invalidation
A decisive daily close above 554.75 or below 480.71.
What to watch
RSI settling between 50 and 70; MACD histogram flattening; volume declining during pullbacks; price staying above the 20-day low at 445.00.
Bearish
Trigger
Rejection at the 546.13 to 554.75 zone leads to a break below SMA50 (480.71) and a retest of the 443.60 to 445.00 support area, which would signal that the rebound has failed.
Invalidation
Price reclaims SMA200 (554.75) and holds above the 546.13 swing high.
What to watch
Daily RSI dropping back below 50; MACD histogram shrinking and turning negative; volume spikes on down days; weekly price falling back below SMA20 (502.97).
Methodology
Methodology and Limitations
This technical analysis is calculated locally from adjusted OHLCV history. The daily series ends August 4, 2026, and the weekly series ends July 27, 2026 week. The latest completed daily bar is independently checked for date and closing-price consistency. Historical prices are adjusted for corporate actions when applicable. Indicators include Wilder RSI(14), MACD(12,26,9), SMA20/50/200, Wilder ATR(14), Bollinger Bands(20,2), relative volume, multi-period returns, and price-range levels. Support and resistance are descriptive zones, not guaranteed reversal points. Historical patterns do not predict future prices, and this page is not investment advice.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Market data is checked for date and closing-price consistency before indicators are calculated. Data cutoffs: daily August 4, 2026, weekly July 27, 2026 week. Generated August 5, 2026.
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