ROST technical analysis
ROST Technical Analysis
Analysis date
July 15, 2026
Market
NasdaqGS (USD)
Daily cutoff
July 14, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
ROST Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- ROST
- Market
- NasdaqGS
- Currency
- USD (US Dollar)
- Latest completed bar
- July 14, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 220.93 | July 14, 2026 | - | Verified |
| Finviz (independent) | 220.93 | July 14, 2026 (previous close) | 0.00% | Verified |
Bottom line
ROST Technical Analysis Summary
ROST (Ross Stores) shows a mixed short-term picture within a strong long-term uptrend. Price at 220.93 is above SMA200 (196.06) but below SMA20 (221.75) and SMA50 (223.75) on the daily timeframe, reflecting a corrective pause within a broader bull trend. RSI14 at 49.26 is neutral, while the daily MACD histogram at 0.40 is marginally positive, hinting at early momentum improvement. The weekly timeframe is clearly bullish with price at 222.88 above all major moving averages (SMA20 221.07, SMA50 188.25, SMA200 140.96). Weekly RSI at 56.82 supports a constructive outlook. Key resistance sits at 241.02 (20-day high) and 242.81 (60-day high / 52-week high). Key support stands at 205.92 (20/60-day low) and 193.28 (20-week low). A daily close back above SMA50 at 223.75 would signal trend resumption; a break below 205.92 would suggest deeper correction.
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 14, 2026)
- Trend
- Mixed with bearish short-term bias. Price at 220.93 is above SMA200 (196.06) indicating a long-term uptrend, but below SMA20 (221.75) and SMA50 (223.75). The SMA200 is sloping upward, confirming the broader bullish structure. The current position between SMAs reflects a corrective consolidation after the strong uptrend from the 125.18 low.
- Momentum
- Neutral to slightly negative. RSI14 at 49.26 sits just below the neutral midpoint of 50, indicating mildly bearish momentum. MACD at -2.12 with the histogram turning positive at 0.40 and the MACD line converging toward the signal line at -2.51 suggests early signs of momentum improvement. A bullish crossover would need confirmation.
- Volatility
- Moderate. ATR14 at 5.74 (2.60% of price) reflects average daily movement within normal range. Bollinger Bands (203.39 to 240.11) show price near the middle band at 220.93, consistent with the consolidation phase. Band width is moderate, suggesting no volatility expansion.
- Volume
- Significantly below average. Latest volume of 1,661,762 is 0.50x the 20-period average (3,318,598), indicating low participation. Low volume during consolidation can suggest a lack of aggressive selling, but also insufficient buying interest to drive a breakout.
Assessment
The daily timeframe shows a neutral to cautiously bearish picture. Price is consolidating below both short-term moving averages after the strong rally. The positive MACD histogram is an early encouraging sign, but low volume and neutral RSI offer no clear directional edge. A reclaim of SMA20 (221.75) and SMA50 (223.75) would meaningfully improve the daily outlook.
Weekly (July 6, 2026 week)
- Trend
- Bullish. Price at 222.88 is above SMA20 (221.07), SMA50 (188.25), and SMA200 (140.96). All major moving averages are rising with bullish alignment (SMA20 above SMA50 above SMA200). The price near SMA20 after the pullback from 242.81 high is consistent with a healthy correction within an uptrend.
- Momentum
- Mildly bullish. RSI14 at 56.82 is above the neutral midpoint but not overbought. MACD at 9.95 with the line below the signal at 12.87 and a negative histogram at -2.93 shows bearish cross on the weekly, but the magnitude is modest relative to the prior MACD levels. This reflects the corrective phase from the 242.81 high.
- Volatility
- Moderate. ATR14 at 12.27 (5.51% of price) reflects normal weekly ranges for a stock at this price level. Bollinger Bands (201.08 to 241.05) are reasonably wide with price near the middle band, reflecting the consolidation after the prior advance.
- Volume
- Near average. Weekly volume of 13,837,800 is 0.97x the 20-week average (14,301,775), indicating balanced participation. Volume near average during a corrective phase is neutral.
Assessment
The weekly timeframe remains bullish. Price holding above all major SMAs with rising SMA200 confirms the structural uptrend. The RSI at 56.82 leaves room for further upside without being overbought. The bearish MACD cross on the weekly warrants monitoring but is typical during corrections within uptrends. A sustained move above 242.81 would resume the primary uptrend.
Key indicators
ROST Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 49.26 | 56.82 |
| MACD (12, 26, 9) | -2.12 / -2.51 / 0.40 | 9.95 / 12.87 / -2.93 |
| ATR (14) | 5.74 (2.60%) | 12.27 (5.51%) |
| Bollinger Bands (20, 2) | 203.39 - 240.11 | 201.08 - 241.05 |
| SMA (20) | 221.75 | 221.07 |
| SMA (50) | 223.75 | 188.25 |
| SMA (200) | 196.06 | 140.96 |
Price structure
ROST Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 220.93 | 222.88 |
| 1-Period Return | +0.67% | +4.43% |
| 5-Period Return | +2.92% | -3.06% |
| 20-Period Return | -8.00% | +11.09% |
| 60-Period Return | -0.27% | +47.49% |
| 252-Period Return | +69.96% | +108.27% |
| 52-Week Low | 125.18 | 125.18 |
| 52-Week High | 242.81 | 242.81 |
| 52-Week Position | 81.40% | 83.06% |
Key levels
ROST Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 241.02 | 242.81 |
| 20-Period Low | 205.92 | 193.28 |
| 60-Period High | 242.81 | 242.81 |
| 60-Period Low | 205.92 | 123.37 |
Scenarios
ROST Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price reclaims SMA20 at 221.75 and SMA50 at 223.75, followed by a move through the 20-day high at 241.02.
Invalidation
Price breaks below the 20-day low at 205.92.
What to watch
MACD daily bullish crossover (MACD line crossing above signal line) and increasing volume. RSI moving and holding above 55. Weekly RSI maintaining above 55.
Range-Bound
Trigger
Price continues to oscillate between 205.92 support and 241.02-242.81 resistance zone.
Invalidation
A decisive break of either boundary with expanding volume.
What to watch
RSI staying between 40 and 55 on the daily; volume remaining below average. Daily MACD histogram staying positive but not accelerating.
Bearish
Trigger
Price breaks below 205.92 (20/60-day low) and then 193.28 (20-week low).
Invalidation
Price reclaims SMA20 (221.75) and holds above SMA50 (223.75).
What to watch
Sustained closes below SMA20 (221.75); increasing downside volume; RSI breaking below 40 on the daily chart. Weekly MACD histogram becoming more negative.
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Finviz (independent cross-validation). The daily analysis covers approximately 2 years (501 completed bars) ending July 14, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 14, 2026, weekly July 6, 2026 week. Generated July 15, 2026.
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