NOW technical analysis
NOW Technical Analysis
Analysis date
July 15, 2026
Market
NYSE (USD)
Daily cutoff
July 14, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
NOW Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- NOW
- Market
- NYSE
- Currency
- USD (US Dollar)
- Latest completed bar
- July 14, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 104.85 | July 14, 2026 | - | Verified |
| Finviz (independent) | 104.85 | July 14, 2026 (previous close) | 0.00% | Verified |
Bottom line
NOW Technical Analysis Summary
NOW shows a mixed technical picture after a severe drawdown. Price has partially recovered from the 52-week low of 81.24 and is trading back above the SMA20 (101.85) and SMA50 (102.61) on the daily chart. The daily RSI at 50.52 is neutral, while the MACD histogram turned positive, hinting at short-term momentum improvement. On the weekly chart, the MACD is showing a potential bullish crossover, though RSI at 47.07 reflects lingering bearish pressure. The long-term trend remains bearish, with price well below the daily SMA200 (130.04) and weekly SMA50 (138.07). The -5.76% drop on July 14, triggered by the IBM profit warning, highlights the stock vulnerability to sector-wide software headwinds. Key resistance is at 113.79 (20-day high) and 139.20 (60-day high). Key support is at 89.39 (20-day low) and 83.58 (60-day low).
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 14, 2026)
- Trend
- Mixed. Price at 104.85 is above SMA20 (101.85) and SMA50 (102.61), indicating a short-term recovery from recent lows. However, price is well below SMA200 (130.04), confirming a persistent bearish long-term trend. The SMA20 is slightly below SMA50, suggesting the short-term alignment has not yet turned fully bullish.
- Momentum
- Neutral. RSI14 at 50.52 sits exactly at the midline, providing no clear directional bias. MACD at 1.463 with signal at 0.654 and a positive rising histogram of 0.809 indicates early-stage bullish momentum is building, but needs confirmation.
- Volatility
- High. ATR14 at 6.25 (5.96% of price) reflects elevated daily ranges, typical of a stock under significant selling pressure. Bollinger Bands (89.11 to 114.60) are wide, and price at 104.85 sits in the upper half of the band, suggesting the selloff overshoot may be correcting.
- Volume
- Slightly above average. Latest volume of 23,209,744 is 1.04x the 20-period average (22,237,392), indicating elevated participation during the recent selloff.
Assessment
The daily chart shows a stock attempting to stabilize after a prolonged decline. Price has climbed back above the SMA20 and SMA50, and the MACD histogram has turned positive, suggesting short-term momentum is improving. However, the recent -5.76% drop on sector-wide software weakness and the price position well below SMA200 indicate that the path of least resistance may still be lower. The neutral RSI provides no strong signal. A decisive move above 113.79 (20-day high) would strengthen the recovery case, while a break below 89.39 (20-day low) would suggest further downside.
Weekly (July 6, 2026 week)
- Trend
- Bearish. Price at 107.71 is above SMA20 (102.68) but well below SMA50 (138.07) and SMA200 (140.75). The SMA200 on the weekly is sloping downward, confirming the long-term downtrend. The bearish alignment of SMA50 below SMA200 reflects sustained weakness.
- Momentum
- Slightly bearish but improving. RSI14 at 47.07 is below 50, indicating bearish momentum. MACD at -8.702 with signal at -12.072 and a positive histogram of 3.371 shows the MACD line crossing above the signal line, which is a potentially bullish development on the weekly timeframe. This crossover needs sustained follow-through to confirm a trend shift.
- Volatility
- Very high. ATR14 at 14.46 (13.42% of price) reflects extremely wide weekly ranges, consistent with a stock experiencing significant price discovery to the downside.
- Volume
- Below average. Weekly volume of 79,271,600 is 65.6% of the 20-week average (120,906,050), indicating reduced participation. Low volume during a recovery attempt can indicate lack of conviction.
Assessment
The weekly chart presents a bearish picture with price trading below both the 50-week and 200-week SMAs. The weekly SMA200 sloping downward confirms the long-term downtrend. However, the MACD bullish crossover (histogram turning positive) is a notable development that could signal the start of a trend change. The very high ATR reflects continuing price instability. RSI below 50 confirms bearish momentum, but the improvement from deeply oversold levels is a positive sign. The low volume on the recovery attempt suggests institutional participation remains cautious.
Key indicators
NOW Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 50.52 | 47.07 |
| MACD (12, 26, 9) | 1.46 / 0.65 / 0.81 | -8.70 / -12.07 / 3.37 |
| ATR (14) | 6.25 (5.96%) | 14.46 (13.42%) |
| Bollinger Bands (20, 2) | 89.11 - 114.60 | 81.35 - 124.00 |
| SMA (20) | 101.85 | 102.68 |
| SMA (50) | 102.61 | 138.07 |
| SMA (200) | 130.04 | 140.75 |
Price structure
NOW Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 104.85 | 107.71 |
| 1-Period Return | -5.76% | +1.31% |
| 5-Period Return | -5.31% | -4.22% |
| 20-Period Return | +2.64% | +3.30% |
| 60-Period Return | +8.72% | -48.23% |
| 252-Period Return | -44.16% | -16.89% |
| 52-Week Low | 81.24 | 81.24 |
| 52-Week High | 210.20 | 210.20 |
| 52-Week Position | 18.31% | 20.53% |
Key levels
NOW Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 113.79 | 139.20 |
| 20-Period Low | 89.39 | 81.24 |
| 60-Period High | 139.20 | 211.48 |
| 60-Period Low | 83.58 | 81.24 |
Scenarios
NOW Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price breaks above the 20-day high at 113.79 with sustained volume, followed by a move toward 139.20 (60-day high).
Invalidation
Price falls below the 20-day low at 89.39.
What to watch
Sustained close above SMA50 (102.61); RSI climbing above 60; MACD histogram continuing to rise on both timeframes.
Range-Bound
Trigger
Price continues to oscillate between the 20-day low of 89.39 and the 20-day high of 113.79.
Invalidation
A decisive break of either boundary with above-average volume.
What to watch
RSI staying between 40 and 60; volume declining toward or below average; MACD histogram flattening near zero.
Bearish
Trigger
Price breaks below the 20-day low at 89.39 and then the 60-day low at 83.58, continuing the downtrend toward the 52-week low at 81.24.
Invalidation
Price reclaims the SMA20 (101.85) and SMA50 (102.61) with conviction.
What to watch
Sustained closes below SMA20; increasing downside volume; RSI falling below 40; MACD histogram turning negative again.
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Finviz (independent cross-validation). The daily analysis covers approximately 2 years (501 completed bars) ending July 14, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 14, 2026, weekly July 6, 2026 week. Generated July 15, 2026.
Related Tools
AI Chart Analyzer
Upload a TradingView chart screenshot and get instant AI-powered technical analysis. Identify patterns, support and resistance, and key levels.
Support and Resistance Calculator
Calculate key support and resistance levels for any stock. Identify potential price zones where reversals or breakouts may occur.
RSI Calculator
Calculate the Relative Strength Index for any stock. Determine overbought and oversold conditions with customizable periods.