HSY technical analysis
HSY Technical Analysis
Analysis date
August 5, 2026
Market
NYSE (USD)
Daily cutoff
August 3, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
HSY Data Verification
Checking the latest completed daily bar for date and closing-price consistency before indicators are calculated.
- Symbol
- HSY
- Market
- NYSE
- Currency
- USD (US Dollar)
- Latest completed bar
- August 3, 2026
Historical prices are adjusted for corporate actions when applicable. Date and closing-price consistency checks passed for the latest completed daily bar.
| Validation series | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Calculation series | 177.67 | August 3, 2026 | - | Verified |
| Verification series | 177.67 | August 3, 2026 | 0.00% | Verified |
Bottom line
HSY Technical Analysis Summary
HSY technical analysis shows a mixed daily trend with price at 177.67, back above the 20-day SMA (174.87) while still below the 50-day SMA (179.40) and the 200-day SMA (190.10). The daily RSI at 50.92 has recovered to the midline and the daily MACD histogram is positive at 0.83, signaling that short-term downside momentum has faded. The weekly picture remains softer, with price below all three weekly averages and the weekly MACD histogram still negative. The immediate support and resistance structure centers on 168.75 to 167.77 on the downside and the 179.40 to 188.37 zone on the upside. The technical outlook stays neutral to cautious until price can reclaim the 50-day average with conviction.
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (August 3, 2026)
- Trend
- Mixed. Price at 177.67 is above the SMA20 (174.87) but below the SMA50 (179.40) and the SMA200 (190.10). The moving averages remain in a bearish alignment with the SMA20 below the SMA50 below the SMA200, reflecting the intermediate-term downtrend, but price reclaiming the 20-day average suggests the short-term pressure is easing.
- Momentum
- Neutral to improving. RSI14 at 50.92 has recovered to the midline after recent weakness. MACD at -0.07 is above the signal at -0.90 with a positive histogram of 0.83, indicating downside momentum has faded and the MACD is close to a bullish crossover.
- Volatility
- Moderate. ATR14 at 4.93 (2.77% of price) reflects typical daily ranges for a consumer staples stock. Bollinger Bands (167.17 to 182.57) are modestly wide, with price trading in the middle of the band after bouncing off the lower area.
- Volume
- Below average. Latest volume of 1,555,100 is 85.0% of the 20-period average (1,829,650), indicating lighter participation during the recent bounce.
Assessment
The daily chart shows early signs of stabilization. Price has moved back above the 20-day average, the RSI has recovered to the midline, and the MACD histogram is positive and close to a bullish crossover. However, price remains below the 50-day and 200-day averages, so the medium-term structure is still bearish until price can reclaim the 50-day average. A close above 179.40 would meaningfully improve the short-term outlook, while a drop below the 20-day low of 168.75 would renew the downtrend.
Weekly (July 27, 2026 week)
- Trend
- Mixed with a bearish lean. Price at 175.05 is below the SMA20 (187.15), the SMA50 (189.16), and the SMA200 (188.09). The long-term average is roughly flat, and the stock is trading below all three averages after a sustained decline.
- Momentum
- Bearish. RSI14 at 42.26 is below the midline but not oversold. MACD at -5.52 is below the signal at -3.44 with a negative histogram of -2.08, indicating downside momentum remains in control on the weekly scale.
- Volatility
- Elevated. ATR14 at 11.37 (6.50% of price) reflects above-normal weekly ranges. Bollinger Bands (163.39 to 210.92) are wide, consistent with the elevated volatility of the past year.
- Volume
- Slightly above average. Weekly volume of 10,603,000 is 108.4% of the 20-week average (9,779,010), showing continued participation in the decline.
Assessment
The weekly picture remains mixed to bearish. Price is below all three weekly moving averages and the weekly MACD histogram is still negative, so the longer-term momentum has not yet turned. The 52-week position near 21% reflects a stock trading well off its highs. A weekly close back above the weekly SMA20 at 187.15 would be the first meaningful improvement, while the 60-week low at 155.42 marks the next major downside reference.
Key indicators
HSY Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 50.92 | 42.26 |
| MACD (12, 26, 9) | -0.07 / -0.90 / +0.83 | -5.52 / -3.44 / -2.08 |
| ATR (14) | 4.93 (2.77%) | 11.37 (6.50%) |
| Bollinger Bands (20, 2) | 167.17 - 182.57 | 163.39 - 210.92 |
| SMA (20) | 174.87 | 187.15 |
| SMA (50) | 179.40 | 189.16 |
| SMA (200) | 190.10 | 188.09 |
Price structure
HSY Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 177.67 | 175.05 |
| 1-Period Return | +1.50% | +0.43% |
| 5-Period Return | -1.40% | -2.27% |
| 20-Period Return | +0.09% | -18.75% |
| 60-Period Return | -3.96% | +11.46% |
| 252-Period Return | -1.69% | +15.35% |
| 52-Week Low | 157.94 | 157.94 |
| 52-Week High | 237.65 | 237.65 |
| 52-Week Position | 24.75% | 21.47% |
Key levels
HSY Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 188.37 | 219.69 |
| 20-Period Low | 168.75 | 167.77 |
| 60-Period High | 200.00 | 237.65 |
| 60-Period Low | 167.77 | 155.42 |
Scenarios
HSY Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price closes above the 50-day SMA at 179.40 with above-average volume and the daily MACD completes a bullish crossover.
Invalidation
Price falls back below the 20-day low of 168.75.
What to watch
A sustained close above 179.40 followed by a push toward the 20-day high at 188.37; the weekly MACD histogram turning less negative.
Range-Bound
Trigger
Price continues to oscillate between the 168.75 to 167.77 support zone and the 179.40 to 188.37 resistance zone.
Invalidation
A decisive break of either boundary on above-average volume.
What to watch
RSI staying between 40 and 55 on the daily chart and the daily MACD histogram hovering near zero.
Bearish
Trigger
Price breaks below the 20-day low at 168.75 with above-average volume.
Invalidation
Price reclaims the 20-day SMA at 174.87 on a convincing close.
What to watch
Sustained closes below 168.75, then toward the 60-day low at 167.77 and the 52-week low area near 157.94; the weekly MACD histogram turning more negative.
Methodology
Methodology and Limitations
This technical analysis is calculated locally from adjusted OHLCV history. The daily series ends August 3, 2026, and the weekly series ends July 27, 2026 week. The latest completed daily bar is independently checked for date and closing-price consistency. Historical prices are adjusted for corporate actions when applicable. Indicators include Wilder RSI(14), MACD(12,26,9), SMA20/50/200, Wilder ATR(14), Bollinger Bands(20,2), relative volume, multi-period returns, and price-range levels. Support and resistance are descriptive zones, not guaranteed reversal points. Historical patterns do not predict future prices, and this page is not investment advice.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Market data is checked for date and closing-price consistency before indicators are calculated. Data cutoffs: daily August 3, 2026, weekly July 27, 2026 week. Generated August 5, 2026.
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