HSY technical analysis
HSY Technical Analysis
Analysis date
July 14, 2026
Market
NYSE (USD)
Daily cutoff
July 13, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
HSY Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- HSY
- Market
- NYSE
- Currency
- USD (US Dollar)
- Latest completed bar
- July 13, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits affecting the analysis period. The most recent ex-dividend date was May 15, 2026.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 175.24 | July 13, 2026 | - | Verified |
| CNBC (independent) | 175.24 | July 13, 2026 (previous close) | 0.00% | Verified |
Bottom line
HSY Technical Analysis Summary
HSY is in a bearish trend on the daily timeframe, trading below all key SMAs with a downside bias. The weekly trend is mixed, with price also below its SMA20 and SMA50 but marginally above its SMA200. RSI at 45 on daily and 41 on weekly indicates bearish momentum without oversold conditions. The daily MACD histogram is barely negative, hinting at possible stabilization. Key support is at the 20-day low of 167.77. Resistance is at the SMA20 of 177.42 and the 60-day high of 200.00. A sustained move above SMA20 would improve the short-term outlook.
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 13, 2026)
- Trend
- Bearish. Price at 175.24 is below SMA20 (177.42), SMA50 (183.04), and SMA200 (190.94). All key SMAs are in a bearish alignment with shorter-term averages below longer-term averages. The SMA200 is flat to slightly declining, confirming the intermediate-term downtrend.
- Momentum
- Bearish but stabilizing. RSI14 at 45.19 is in bearish territory but above the 30 oversold threshold. MACD at 2.59 with signal at 2.55 and a histogram of 0.04 is barely negative, suggesting selling pressure is near exhaustion.
- Volatility
- Moderate. ATR14 at 5.16 (2.94% of price) reflects typical daily ranges for a consumer staples stock. Bollinger Bands (170.01 to 184.83) are relatively narrow with price near the lower band, reflecting the current downward bias.
- Volume
- Below average. Latest volume of 1,958,300 is 78.2% of the 20-period average (2,505,575), indicating reduced participation during the recent decline.
Assessment
The daily chart shows a clear bearish structure with price below all key moving averages. The RSI at 45 suggests there is room for further downside before reaching oversold levels. The nearly flat MACD histogram is the first potential sign of stabilization. The below-average volume on the decline is less concerning than above-average selling volume would be. A close above SMA20 (177.42) would be the first bullish signal.
Weekly (July 6, 2026 week)
- Trend
- Mixed. Price at 173.66 is below SMA20 (194.77) and SMA50 (189.47) but marginally above SMA200 (188.49) on a proportional basis. The SMA200 still slopes upward, indicating the long-term trend is not fully broken.
- Momentum
- Bearish. RSI14 at 40.62 is in bearish territory. MACD at 4.44 with signal at 1.58 and a negative histogram of 2.86 indicates declining momentum that is accelerating to the downside.
- Volatility
- Elevated. ATR14 at 11.72 (6.75% of price) reflects increased weekly ranges compared to recent history. Bollinger Bands (161.76 to 227.78) are wide, indicating above-normal volatility.
- Volume
- Above average. Weekly volume of 11,545,000 is 119.9% of the 20-week average (9,627,860), confirming distribution during the decline.
Assessment
The weekly picture is mixed but tilting bearish. Price has broken below the SMA20 and SMA50 on the weekly chart but is still hovering near the SMA200. The accelerating negative MACD histogram and above-average volume on the decline suggest institutional distribution. The 52-week position at 21% reflects a stock near its lows, which often attracts value-oriented buyers in a high-dividend staple like HSY.
Key indicators
HSY Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 45.19 | 40.62 |
| MACD (12, 26, 9) | -2.59 / -2.55 / -0.04 | -4.44 / -1.58 / -2.86 |
| ATR (14) | 5.16 (2.94%) | 11.72 (6.75%) |
| Bollinger Bands (20, 2) | 170.01 - 184.83 | 161.76 - 227.78 |
| SMA (20) | 177.42 | 194.77 |
| SMA (50) | 183.04 | 189.47 |
| SMA (200) | 190.94 | 188.49 |
Price structure
HSY Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 175.24 | 173.66 |
| 1-Period Return | +0.91% | -4.66% |
| 5-Period Return | -1.28% | -5.92% |
| 20-Period Return | -3.10% | -21.09% |
| 60-Period Return | -7.97% | +12.85% |
| 252-Period Return | +9.63% | +11.64% |
| 52-Week Low | 156.60 | 156.60 |
| 52-Week High | 237.65 | 237.65 |
| 52-Week Position | 23.00% | 21.05% |
Key levels
HSY Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 184.47 | 237.65 |
| 20-Period Low | 167.77 | 167.77 |
| 60-Period High | 200.00 | 237.65 |
| 60-Period Low | 167.77 | 145.68 |
Scenarios
HSY Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price breaks above the SMA20 at 177.42 with above-average volume and RSI crosses above 50.
Invalidation
Price falls below the 20-day low of 167.77.
What to watch
Sustained close above SMA20 (177.42) followed by a move toward SMA50 (183.04); MACD histogram turning positive.
Range-Bound
Trigger
Price continues to oscillate between 167.77 support and the SMA20/SMA50 zone (177-183).
Invalidation
A decisive break of either boundary with increasing volume.
What to watch
RSI oscillating between 40 and 50; MACD histogram remaining near zero.
Bearish
Trigger
Price breaks below the 20-day low at 167.77 with above-average volume.
Invalidation
Price reclaims the SMA20 (177.42) with a convincing close above it.
What to watch
Sustained closes below 167.77; increasing downside volume; MACD histogram becoming more negative.
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and CNBC (independent cross-validation). The daily analysis covers approximately 2 years (500 completed bars) ending July 13, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 13, 2026, weekly July 6, 2026 week. Generated July 14, 2026.
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