DG technical analysis
DG Technical Analysis
Analysis date
July 14, 2026
Market
NYSE (USD)
Daily cutoff
July 13, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
DG Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- DG
- Market
- NYSE
- Currency
- USD (US Dollar)
- Latest completed bar
- July 13, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 123.44 | July 13, 2026 | - | Verified |
| Financial Modeling Prep (independent) | 123.44 | July 13, 2026 | 0.00% | Verified |
Bottom line
DG Technical Analysis Summary
DG presents a mixed technical picture across timeframes. The daily chart shows price at 123.44 above SMA20 (115.61), SMA50 (110.86), and SMA200 (120.49), with RSI at 65.62 in bullish territory and a positive MACD histogram. The stock is trading at the 47.2nd percentile of its 52-week range, still well below the 156.68 high. The weekly chart shows price at 118.92 near SMA20 (118.93) and SMA50 (118.68), but below SMA200 (132.15), with RSI at a neutral 50.40. The daily chart reflects a sharp bounce from the 107.36 low in late June, but the weekly structure remains in a longer-term downtrend. Sustained price above the 20-day high at 125.75 would signal continued short-term momentum; a break below SMA20 at 115.61 would suggest the bounce has stalled.
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 13, 2026)
- Trend
- Bullish on a short-term basis. Price at 123.44 is above SMA20 (115.61), SMA50 (110.86), and SMA200 (120.49). The SMA200 slopes slightly downward, a residual effect of the prolonged decline from the 52-week high of 156.68. The stock recently bounced from a low near 107.36 (20-period low) and has broken above all three key moving averages, a constructive near-term signal.
- Momentum
- Bullish. RSI14 at 65.62 is above the 50 midline, reflecting positive short-term momentum. MACD at 2.18 with signal at 1.70 and a positive histogram of 0.48 shows bullish momentum building. The stock is not yet overbought, leaving room for continued upside in the near term.
- Volatility
- Moderate. ATR14 at 4.06 (3.29% of price) reflects normal daily movement for a mid-cap retail stock. Bollinger Bands (109.45 to 121.77) are relatively tight with the price trading above the upper band at 121.77, which can indicate a short-term extension but also reflects the recent strong upward move.
- Volume
- Above average. Latest volume of 3,560,900 is 120.2% of the 20-period average (2,962,605), confirming genuine buying interest behind the recent rally.
Assessment
The daily chart shows a constructive short-term bounce. Price has broken above all three key moving averages from below, a pattern often associated with trend improvement. RSI and MACD both support the bullish case. The main risk is that the stock is extended above the upper Bollinger Band, suggesting a consolidation or minor pullback may be needed before further upside. The 20-period high at 125.75 is the immediate resistance to watch.
Weekly (July 6, 2026 week)
- Trend
- Mixed. Price at 118.92 trades near SMA20 (118.93) and SMA50 (118.68) but below SMA200 (132.15). The SMA200 slopes downward, confirming the structural bearish trend that began from the 52-week high of 156.68. The 5-period return of +15.26% shows the recent recovery, but the 20-period return of -20.28% and 252-period return of -40.69% reflect the broader decline.
- Momentum
- Neutral. RSI14 at 50.40 sits at the midline, indicating no clear directional bias on the weekly timeframe. MACD at -2.46 with signal at -2.47 and a histogram of 0.01 has just crossed to barely positive territory, suggesting the bearish momentum may be exhausting, but confirmation is needed.
- Volatility
- High. ATR14 at 9.41 (7.91% of price) reflects elevated weekly swings, common in a stock undergoing a significant trend transition. Bollinger Bands (93.96 to 143.90) are wide, consistent with the recent sharp decline and recovery pattern.
- Volume
- Below average. Weekly volume of 11,479,700 is 69.5% of the 20-week average (16,514,085), indicating reduced participation on the weekly timeframe during this transition phase.
Assessment
The weekly chart is in a state of transition. The stock has been in a structural downtrend since early 2025, declining from 156.68 to the 52-week low of 95.11. The recent 5-week rally of 15.26% has brought price back to the SMA20 and SMA50, which are flat, suggesting a potential base-building phase. A decisive break above SMA200 (132.15) would be required to confirm a trend reversal. The MACD histogram has just turned positive, which is an early constructive signal.
Key indicators
DG Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 65.62 | 50.40 |
| MACD (12, 26, 9) | 2.18 / 1.70 / 0.48 | -2.46 / -2.47 / 0.01 |
| ATR (14) | 4.06 (3.29%) | 9.41 (7.91%) |
| Bollinger Bands (20, 2) | 109.45 - 121.77 | 93.96 - 143.90 |
| SMA (20) | 115.61 | 118.93 |
| SMA (50) | 110.86 | 118.68 |
| SMA (200) | 120.49 | 132.15 |
Price structure
DG Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 123.44 | 118.92 |
| 1-Period Return | +3.80% | +1.15% |
| 5-Period Return | +6.71% | +15.26% |
| 20-Period Return | +8.51% | -20.28% |
| 60-Period Return | +2.06% | +30.36% |
| 252-Period Return | +12.19% | -40.69% |
| 52-Week Low | 93.78 | 93.78 |
| 52-Week High | 156.68 | 156.68 |
| 52-Week Position | 47.15% | 39.96% |
Key levels
DG Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 125.75 | 156.68 |
| 20-Period Low | 107.36 | 99.06 |
| 60-Period High | 126.61 | 156.68 |
| 60-Period Low | 99.06 | 91.23 |
Scenarios
DG Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price sustains above the 20-period high at 125.75 on the daily chart, confirming the breakout and targeting the 156.68 52-week high in stages.
Invalidation
Price fails to hold above the SMA20 at 115.61 and reverses below the 20-period low at 107.36.
What to watch
Daily RSI staying above 50; MACD histogram continuing to expand positively; volume remaining above average on up days; weekly RSI crossing above 50; weekly price reclaiming SMA200 at 132.15.
Range-Bound
Trigger
Price oscillates between the SMA20 support (115.61) and the 20-period high resistance (125.75) on the daily chart as the stock consolidates.
Invalidation
A decisive break of either the 115.61 support or the 125.75 resistance with above-average volume.
What to watch
RSI oscillating between 50 and 70 on the daily; Bollinger Bands narrowing; decreasing ATR as volatility contracts.
Bearish
Trigger
Price breaks and closes below SMA20 at 115.61 with above-average volume, suggesting the bounce has exhausted and the broader downtrend is resuming toward the 60-period low at 99.06.
Invalidation
Price holds above SMA20 (115.61) and reclaims the 125.75 level, reversing the bearish signal.
What to watch
Daily RSI dropping below 50; MACD histogram turning negative; volume expanding on down days; weekly RSI falling below 40.
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Financial Modeling Prep (independent cross-validation). The daily analysis covers approximately 2 years (500 completed bars) ending July 13, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 13, 2026, weekly July 6, 2026 week. Generated July 14, 2026.
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