CLX technical analysis
CLX Technical Analysis
Analysis date
July 14, 2026
Market
NYSE (USD)
Daily cutoff
July 13, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
CLX Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- CLX
- Market
- NYSE
- Currency
- USD (US Dollar)
- Latest completed bar
- July 13, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 95.05 | July 13, 2026 | - | Verified |
| Finviz (independent) | 95.05 | July 13, 2026 (previous close) | 0.00% | Verified |
Bottom line
CLX Technical Analysis Summary
CLX (The Clorox Company) shows a mixed-to-bearish technical picture overall. On the daily timeframe, price at 95.05 sits between the SMA20 (95.60) above and SMA50 (93.72) below, with a neutral RSI at 49.27 and a negative MACD histogram (-0.14) indicating fading short-term momentum. Price remains well below the SMA200 (104.37), confirming the long-term downtrend. The weekly chart reinforces the bearish bias with price below all key SMAs and RSI at 44.74 in bearish territory. A potential positive signal is the weekly MACD histogram turning positive (0.54), suggesting downside momentum may be slowing. Key support is at 90.50 (20-day low) and 84.70 (52-week low). Resistance sits at 95.60 (SMA20), 99.48 (20-day high), and 104.37 (SMA200).
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 13, 2026)
- Trend
- Mixed. Price at 95.05 is below SMA20 (95.60) and SMA200 (104.37), but above SMA50 (93.72). The SMA200 slopes downward, confirming a persistent long-term downtrend. Short-term, SMA20 is above SMA50, creating a mixed alignment.
- Momentum
- Neutral to bearish. RSI14 at 49.27 is at the midline, indicating no clear directional momentum. MACD at 0.19 with signal at 0.33 and a negative histogram of -0.14 suggests the MACD line has crossed below the signal line, pointing to fading bullish momentum.
- Volatility
- Moderate. ATR14 at 3.03 (3.19% of price) suggests average daily movement of about 3.2%. Bollinger Bands (91.98 to 99.22) show price in the lower half of the range, consistent with the recent weakness.
- Volume
- Above average. Latest volume of 2,677,100 is 111.8% of the 20-period average (2,395,655), indicating elevated participation during the recent decline.
Assessment
The daily timeframe presents a mixed technical picture with the price trading in a narrow range between SMA20 and SMA50. Neutral RSI and negative MACD histogram suggest a lack of clear directional conviction. The below-SMA200 position confirms the longer-term downtrend remains intact. The above-average volume during the decline warrants attention. A move above 99.48 (20-day high) would suggest short-term strength; a break below 90.50 (20-day low) would signal further weakness.
Weekly (July 6, 2026 week)
- Trend
- Bearish. Price at 96.56 is below SMA20 (99.62), SMA50 (106.76), and well below SMA200 (127.93). All weekly SMAs are sloping downward, confirming an established intermediate and long-term downtrend.
- Momentum
- Bearish but improving. RSI14 at 44.74 is below the neutral 50 level, indicating bearish momentum. MACD at -3.80 remains below the signal line at -4.34, but the histogram has turned positive at 0.54, suggesting that downside momentum may be decelerating.
- Volatility
- High. ATR14 at 6.86 (7.11% of price) reflects elevated weekly ranges, consistent with a stock in a prolonged downtrend.
- Volume
- Slightly below average. Weekly volume of 11,190,500 is 89.2% of the 20-week average (12,547,590), near normal participation levels.
Assessment
The weekly chart reinforces the bearish view with price trading below all key SMAs in a downtrend that has persisted for years. The RSI below 50 confirms bearish momentum. The bright spot is the MACD histogram turning positive, which could signal a potential trend deceleration or basing process. However, until price reclaims the SMA20 at 99.62, the path of least resistance remains lower. The stock trades near its 52-week low, which can be both a support opportunity and a sign of persistent weakness.
Key indicators
CLX Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 49.27 | 44.74 |
| MACD (12, 26, 9) | 0.19 / 0.33 / -0.14 | -3.80 / -4.34 / 0.54 |
| ATR (14) | 3.03 (3.19%) | 6.86 (7.11%) |
| Bollinger Bands (20, 2) | 91.98 - 99.22 | 82.33 - 116.92 |
| SMA (20) | 95.60 | 99.62 |
| SMA (50) | 93.72 | 106.76 |
| SMA (200) | 104.37 | 127.93 |
Price structure
CLX Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 95.05 | 96.56 |
| 1-Period Return | -1.56% | -0.72% |
| 5-Period Return | -2.26% | +2.57% |
| 20-Period Return | -3.31% | -20.89% |
| 60-Period Return | -6.48% | -25.95% |
| 252-Period Return | -22.30% | -32.95% |
| 52-Week Low | 84.70 | 84.70 |
| 52-Week High | 127.30 | 127.30 |
| 52-Week Position | 24.30% | 27.84% |
Key levels
CLX Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 99.48 | 127.30 |
| 20-Period Low | 90.50 | 84.70 |
| 60-Period High | 105.53 | 130.79 |
| 60-Period Low | 84.70 | 84.70 |
Scenarios
CLX Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price reclaims SMA20 at 95.60 with above-average volume and sustains above 99.48 (20-day high).
Invalidation
Price falls below the 20-day low of 90.50.
What to watch
Weekly MACD histogram continuing to rise; RSI crossing above 50 on daily; price holding above SMA50 (93.72).
Range-Bound
Trigger
Price continues to trade between 90.50 support and 99.48 resistance.
Invalidation
A decisive break of either boundary with increasing volume.
What to watch
RSI staying between 40 and 60; volume remaining near or below average levels; MACD histogram staying near zero.
Bearish
Trigger
Price breaks below the 20-day low at 90.50 and then the 52-week low at 84.70.
Invalidation
Price reclaims SMA50 (93.72) and holds above it.
What to watch
Sustained closes below 90.50; increasing downside volume; RSI falling below 40.
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Finviz (independent cross-validation). The daily analysis covers approximately 2 years (500 completed bars) ending July 13, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 13, 2026, weekly July 6, 2026 week. Generated July 14, 2026.
Related Tools
AI Chart Analyzer
Upload a TradingView chart screenshot and get instant AI-powered technical analysis. Identify patterns, support and resistance, and key levels.
Support and Resistance Calculator
Calculate key support and resistance levels for any stock. Identify potential price zones where reversals or breakouts may occur.
RSI Calculator
Calculate the Relative Strength Index for any stock. Determine overbought and oversold conditions with customizable periods.