BRO technical analysis
BRO Technical Analysis
Analysis date
July 14, 2026
Market
NYSE (USD)
Daily cutoff
July 13, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
BRO Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- BRO
- Market
- NYSE
- Currency
- USD (US Dollar)
- Latest completed bar
- July 13, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 69.21 | July 13, 2026 | - | Verified |
| Finviz (independent) | 69.21 | July 13, 2026 (previous close) | 0.00% | Verified |
Bottom line
BRO Technical Analysis Summary
BRO (Brown & Brown, Inc.) shows a mixed technical picture with short-term recovery momentum contained within a longer-term downtrend. On the daily chart, price at 69.21 sits above SMA20 (63.94) and SMA50 (59.98) but remains below SMA200 (72.38), a structure consistent with a bear market rally. The daily RSI14 at 67.95 is approaching overbought without yet crossing the 70 threshold, while the daily MACD histogram at +0.46 confirms positive short-term momentum. The weekly chart shows a neutral RSI14 at 50.42 and a bullish MACD crossover (histogram +1.83), suggesting building medium-term momentum from deeply oversold levels. However, the stock has lost 35.23% over the past 252 trading sessions and trades at only 28.81% of its 52-week range. Volume on both timeframes is below average, indicating reduced conviction behind the recent advance.
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 13, 2026)
- Trend
- Mixed with bearish long-term bias. Price at 69.21 is above SMA20 (63.94, +8.24%) and SMA50 (59.98, +15.39%), but below SMA200 (72.38, -4.38%). The SMA200 at 72.38 sits above SMA50 at 59.98, confirming the long-term average remains above the medium-term average, a structure typical of a downtrend that has yet to reverse. The 252-bar return of -35.23% confirms the prolonged bearish phase, while the 20-bar return of +15.45% reflects the recent sharp corrective bounce.
- Momentum
- Bullish but approaching caution levels. RSI14 at 67.95 is below the 70 overbought threshold but approaching it, suggesting the rally retains momentum while nearing an exhaustion zone. MACD line at 2.59 is above zero and above the signal line at 2.14, with a positive histogram at 0.46, confirming upward momentum. The narrowing histogram warrants monitoring for a potential slowdown.
- Volatility
- Moderate. ATR14 at 1.93 (2.79% of price) reflects typical daily ranges. Bollinger Bands (55.75 to 72.14) are moderately wide with price near the upper band at 69.21, consistent with the recent upward move. Band width indicates normal volatility conditions without expansion or contraction signals.
- Volume
- Below average. Latest volume of 1,857,100 is 65.1% of the 20-period average (2,851,710), indicating reduced participation. The price advance on below-average volume raises a cautionary note about the sustainability of the move.
Assessment
The daily timeframe shows a short-term bullish bounce within an overarching bearish structure. Price has recovered above SMA20 and SMA50, which is a positive short-term signal, but the SMA200 at 72.38 remains above current price as a significant resistance level. The RSI at 67.95 has room before overbought but is approaching the zone where rallies typically stall. Volume is below average, reducing confidence in the current move. Price sits near the 20-day high of 70.50, suggesting the recovery has been swift but may encounter resistance near the SMA200 zone.
Weekly (July 6, 2026 week)
- Trend
- Mixed with bearish medium-term bias. Price at 67.66 is above SMA20 (63.54, +6.48%) but below SMA50 (75.85, -10.80%) and SMA200 (80.83, -16.29%). The SMA20 is rising while SMA50 and SMA200 are declining, creating a short-term versus medium-term divergence. The 60-bar return of -38.92% shows the extent of the intermediate-term decline, while the 252-bar return of +21.09% reflects the longer-term structure that still holds positive on a 5-year basis.
- Momentum
- Neutral with bullish crossover signal. RSI14 at 50.42 is at the exact midpoint of the neutral range, indicating no directional stress. MACD line at -3.53 has crossed above the signal line at -5.36, producing a bullish crossover with a positive histogram at 1.83. This crossover is a constructive medium-term signal that suggests downside momentum is waning.
- Volatility
- Elevated. ATR14 at 4.45 (6.57% of price) reflects above-average weekly ranges consistent with the stock significant price swings. Bollinger Bands (52.96 to 74.13) show price at 67.66 trading within the bands, indicating the weekly move is not statistically extreme. Band width remains wide, suggesting elevated uncertainty.
- Volume
- Below average. Weekly volume of 9,759,700 is 64.2% of the 20-week average (15,202,950), indicating lower participation. This below-average volume during a recovery phase signals that conviction remains low.
Assessment
The weekly timeframe presents a cautiously constructive picture with the MACD bullish crossover as the most notable signal. However, the price remains well below SMA50 and SMA200, reflecting the depth of the decline. The RSI at exactly 50 suggests a market in balance. The 25.91% 52-week position confirms the stock is trading in the lower quartile of its yearly range. The weekly structure is consistent with an early-stage recovery attempt that has yet to prove itself.
Key indicators
BRO Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 67.95 | 50.42 |
| MACD (12, 26, 9) | 2.59 / 2.14 / 0.46 | -3.53 / -5.36 / 1.83 |
| ATR (14) | 1.93 (2.79%) | 4.45 (6.57%) |
| Bollinger Bands (20, 2) | 55.75 - 72.14 | 52.96 - 74.13 |
| SMA (20) | 63.94 | 63.54 |
| SMA (50) | 59.98 | 75.85 |
| SMA (200) | 72.38 | 80.83 |
Price structure
BRO Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 69.21 | 67.66 |
| 1-Period Return | +2.29% | -3.34% |
| 5-Period Return | +1.14% | +14.95% |
| 20-Period Return | +15.45% | -2.49% |
| 60-Period Return | +2.99% | -38.92% |
| 252-Period Return | -35.23% | +21.09% |
| 52-Week Low | 53.81 | 53.81 |
| 52-Week High | 107.27 | 107.27 |
| 52-Week Position | 28.81% | 25.91% |
Key levels
BRO Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 70.50 | 73.58 |
| 20-Period Low | 58.05 | 53.81 |
| 60-Period High | 70.50 | 112.83 |
| 60-Period Low | 53.81 | 53.81 |
Scenarios
BRO Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price breaks and sustains above SMA200 resistance (72.38) on above-average daily volume, with RSI cooling below 65 to relieve overbought pressure.
Invalidation
Price reverses and breaks below SMA20 (63.94) on increasing volume, failing the short-term recovery pattern.
What to watch
Daily RSI holding above 60 without triggering a sharp reversal; MACD histogram remaining positive on both timeframes; weekly close reclaiming SMA50 (75.85).
Range-Bound
Trigger
Price oscillates between SMA20 support (63.94 daily, 63.54 weekly) and SMA200 resistance (72.38 daily).
Invalidation
A decisive break above SMA200 (72.38) with confirmed volume, or a breakdown below SMA20 (63.94) with increasing bearish momentum.
What to watch
RSI gravitating toward 50; MACD histogram flattening on the daily; volume declining on rallies and increasing on dips near support.
Bearish
Trigger
Price fails at SMA200 resistance (72.38) and breaks below SMA20 (63.94), with daily RSI crossing below 50.
Invalidation
Price reclaims and holds above SMA200 (72.38) on above-average volume, negating the failed breakout.
What to watch
Daily MACD histogram turning negative; weekly RSI breaking below 45; sustained weekly closes below SMA20 (63.54).
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Finviz (independent cross-validation). The daily analysis covers approximately 2 years (500 completed bars) ending July 13, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 13, 2026, weekly July 6, 2026 week. Generated July 14, 2026.
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