AMZN technical analysis

AMZN Technical Analysis

Analysis date

July 14, 2026

Market

NasdaqGS (USD)

Daily cutoff

July 13, 2026

Reliability

Passed

Informational use only. This page is not investment advice.

Data verification

AMZN Data Verification

Checking the latest completed daily bar for date and closing-price consistency before indicators are calculated.

Symbol
AMZN
Market
NasdaqGS
Currency
USD (US Dollar)
Latest completed bar
July 13, 2026

Historical prices are adjusted for corporate actions when applicable. Date and closing-price consistency checks passed for the latest completed daily bar.

Validation seriesLatest CloseDateDifferenceStatus
Calculation series247.31July 13, 2026-Verified
Verification series247.31July 13, 2026 (previous close)0.00%Verified

Bottom line

AMZN Technical Analysis Summary

AMZN (Amazon.com) shows a mixed-to-bullish technical structure across daily and weekly timeframes. On the daily chart, price at 247.31 is above SMA20 (240.48) and SMA200 (233.47) but sits below SMA50 (253.72), creating a mixed near-term trend signal. The weekly structure is more clearly bullish with price above all key moving averages. RSI14 near 53 on both timeframes indicates neutral momentum without overbought or oversold extremes. The daily MACD histogram has turned positive at 1.78, suggesting improving short-term momentum with the MACD line approaching a potential crossover above the signal line. The weekly MACD histogram remains slightly negative at -1.57, indicating some slowing in longer-term momentum. Key support rests at 225.55 (20-day/60-day low) and 199.14 (20-week low), while resistance sits at 251.03 (20-day high) and 278.56 (52-week high). A sustained move above 251 would signal near-term strength; a breakdown below 225 would suggest a bearish shift.

Multi-timeframe dashboard

Multi-Timeframe Technical Dashboard

Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.

Daily (July 13, 2026)

Trend
Mixed. Price at 247.31 is above SMA20 (240.48, +2.84%) and SMA200 (233.47, +5.93%) but below SMA50 (253.72, -2.53%). This creates a mixed picture where short-term support from SMA20 is present but medium-term resistance at SMA50 caps upside. SMA200 continues to slope upward, providing a long-term bullish foundation.
Momentum
Neutral with improving bias. RSI14 at 52.91 is near the midline, neither overbought nor oversold. MACD line at -1.05 is below zero but above the signal line at -2.83, and the histogram at 1.78 is positive, indicating the MACD is turning up and a potential bullish crossover is developing.
Volatility
Moderate. ATR14 at 7.56 (3.06% of price) suggests average daily movement of about 3%. Bollinger Bands (229.10 to 251.86) show price near the upper band, reflecting the recent mild upward bias. Band width is moderate, indicating normal volatility conditions.
Volume
Below average. Latest volume of 34,596,500 is 56.1% of the 20-period average (61,712,165), indicating reduced participation. This suggests the recent price movement lacks strong confirmation from volume.

Assessment

The daily timeframe shows a mixed but cautiously constructive picture. Price holding above SMA20 and SMA200 provides support, but the failure to reclaim SMA50 (253.72) is a notable near-term resistance point. The positive MACD histogram is an encouraging sign of building momentum. The below-average volume raises questions about conviction behind the recent move. A break above 251.03 would strengthen the bullish case.

Weekly (July 6, 2026 week)

Trend
Bullish. Price at 245.34 is above SMA20 (239.50), SMA50 (232.09), and SMA200 (177.35). All three weekly SMAs are in a healthy ascending order with SMA200 sloping steadily upward, confirming a long-term bullish structure. The gap between SMA20 and SMA200 has widened, reflecting the sustained uptrend over multiple years.
Momentum
Neutral with caution. RSI14 at 52.59 is near neutral, indicating no extreme momentum on either side. MACD line at 5.22 is above zero but below the signal line at 6.79, and the histogram at -1.57 is negative, suggesting a bearish MACD crossover is in place on the weekly timeframe, though the negative histogram is modest.
Volatility
Moderate. ATR14 at 15.99 (6.52% of price) reflects typical weekly ranges for a mega-cap stock. Bollinger Bands (191.87 to 287.13) are wide, consistent with the long-term uptrend and the range-bound action in the past 6-12 months.
Volume
Below average. Weekly volume of 180,022,300 is 77.2% of the 20-week average (233,264,780), indicating slightly reduced participation at the weekly level.

Assessment

The weekly timeframe confirms a long-term bullish trend with price above all key SMAs. However, the negative weekly MACD histogram signals that upside momentum has slowed. This divergence between the positive price structure and fading momentum suggests the stock may be in a consolidation or range-bound phase. The stock is trading in the middle of its 52-week range, having recovered from the 196.0 low but not yet challenging the 278.56 high.

Key indicators

AMZN Key Technical Indicators

RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.

IndicatorDailyWeekly
RSI (14)52.9152.59
MACD (12, 26, 9)-1.05 / -2.83 / 1.785.22 / 6.79 / -1.57
ATR (14)7.56 (3.06%)15.99 (6.52%)
Bollinger Bands (20, 2)229.10 - 251.86191.87 - 287.13
SMA (20)240.48239.50
SMA (50)253.72232.09
SMA (200)233.47177.35

Price structure

AMZN Price Structure and Returns

Price performance across multiple lookback periods and 52-week position.

MetricDailyWeekly
Current Price247.31245.34
1-Period Return+0.80%+1.10%
5-Period Return+1.29%-0.28%
20-Period Return+2.40%+16.77%
60-Period Return-0.48%+19.33%
252-Period Return+11.27%+41.44%
52-Week Low196.00196.00
52-Week High278.56278.56
52-Week Position62.15%59.76%

Key levels

AMZN Support and Resistance Levels

Key price levels based on recent swing highs and lows across daily and weekly timeframes.

LevelDailyWeekly
20-Period High251.03278.56
20-Period Low225.55199.14
60-Period High278.56278.56
60-Period Low225.55196.00

Scenarios

AMZN Technical Scenarios

Conditions, invalidation triggers, and what to watch for each scenario.

Bullish

Trigger

Price breaks above 251.03 (20-day high) and sustains a move above SMA50 at 253.72.

Invalidation

Price falls below the 20-day low of 225.55.

What to watch

Sustained close above SMA20 (240.48) followed by increasing volume through the 251 resistance area.

Range-Bound

Trigger

Price continues to oscillate between 225.55 support and 251.03-253.72 resistance zone.

Invalidation

A decisive break of either boundary with above-average volume.

What to watch

RSI staying between 40 and 60; the daily MACD histogram remaining positive but not accelerating.

Bearish

Trigger

Price breaks below 225.55 (20-day low) and fails to reclaim SMA20.

Invalidation

Price reclaims SMA20 (240.48) and holds above it.

What to watch

Sustained closes below SMA200 (233.47); the MACD histogram turning negative again.

Methodology

Methodology and Limitations

This technical analysis is calculated locally from adjusted OHLCV history. The daily series ends July 13, 2026, and the weekly series ends July 6, 2026 week. The latest completed daily bar is independently checked for date and closing-price consistency. Historical prices are adjusted for corporate actions when applicable. Indicators include Wilder RSI(14), MACD(12,26,9), SMA20/50/200, Wilder ATR(14), Bollinger Bands(20,2), relative volume, multi-period returns, and price-range levels. Support and resistance are descriptive zones, not guaranteed reversal points. Historical patterns do not predict future prices, and this page is not investment advice.

Frequently Asked Questions

This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.

Market data is checked for date and closing-price consistency before indicators are calculated. Data cutoffs: daily July 13, 2026, weekly July 6, 2026 week. Generated July 14, 2026.