AMZN technical analysis
AMZN Technical Analysis
Analysis date
July 14, 2026
Market
NasdaqGS (USD)
Daily cutoff
July 13, 2026
Reliability
Passed
Informational use only. This page is not investment advice.
Data verification
AMZN Data Verification
Cross-validating the latest completed daily bar across independent sources.
- Symbol
- AMZN
- Market
- NasdaqGS
- Currency
- USD (US Dollar)
- Latest completed bar
- July 13, 2026
No adjustment factor (adjusted close equals raw close, factor 1.0). No stock splits or dividend adjustments affecting the analysis period.
| Source | Latest Close | Date | Difference | Status |
|---|---|---|---|---|
| Yahoo Finance Chart API (primary) | 247.31 | July 13, 2026 | - | Verified |
| Finviz (independent) | 247.31 | July 13, 2026 (previous close) | 0.00% | Verified |
Bottom line
AMZN Technical Analysis Summary
AMZN (Amazon.com) shows a mixed-to-bullish technical structure across daily and weekly timeframes. On the daily chart, price at 247.31 is above SMA20 (240.48) and SMA200 (233.47) but sits below SMA50 (253.72), creating a mixed near-term trend signal. The weekly structure is more clearly bullish with price above all key moving averages. RSI14 near 53 on both timeframes indicates neutral momentum without overbought or oversold extremes. The daily MACD histogram has turned positive at 1.78, suggesting improving short-term momentum with the MACD line approaching a potential crossover above the signal line. The weekly MACD histogram remains slightly negative at -1.57, indicating some slowing in longer-term momentum. Key support rests at 225.55 (20-day/60-day low) and 199.14 (20-week low), while resistance sits at 251.03 (20-day high) and 278.56 (52-week high). A sustained move above 251 would signal near-term strength; a breakdown below 225 would suggest a bearish shift.
Multi-timeframe dashboard
Multi-Timeframe Technical Dashboard
Comparing daily (2-year) and weekly (5-year) perspectives to identify aligned or conflicting signals.
Daily (July 13, 2026)
- Trend
- Mixed. Price at 247.31 is above SMA20 (240.48, +2.84%) and SMA200 (233.47, +5.93%) but below SMA50 (253.72, -2.53%). This creates a mixed picture where short-term support from SMA20 is present but medium-term resistance at SMA50 caps upside. SMA200 continues to slope upward, providing a long-term bullish foundation.
- Momentum
- Neutral with improving bias. RSI14 at 52.91 is near the midline, neither overbought nor oversold. MACD line at -1.05 is below zero but above the signal line at -2.83, and the histogram at 1.78 is positive, indicating the MACD is turning up and a potential bullish crossover is developing.
- Volatility
- Moderate. ATR14 at 7.56 (3.06% of price) suggests average daily movement of about 3%. Bollinger Bands (229.10 to 251.86) show price near the upper band, reflecting the recent mild upward bias. Band width is moderate, indicating normal volatility conditions.
- Volume
- Below average. Latest volume of 34,596,500 is 56.1% of the 20-period average (61,712,165), indicating reduced participation. This suggests the recent price movement lacks strong confirmation from volume.
Assessment
The daily timeframe shows a mixed but cautiously constructive picture. Price holding above SMA20 and SMA200 provides support, but the failure to reclaim SMA50 (253.72) is a notable near-term resistance point. The positive MACD histogram is an encouraging sign of building momentum. The below-average volume raises questions about conviction behind the recent move. A break above 251.03 would strengthen the bullish case.
Weekly (July 6, 2026 week)
- Trend
- Bullish. Price at 245.34 is above SMA20 (239.50), SMA50 (232.09), and SMA200 (177.35). All three weekly SMAs are in a healthy ascending order with SMA200 sloping steadily upward, confirming a long-term bullish structure. The gap between SMA20 and SMA200 has widened, reflecting the sustained uptrend over multiple years.
- Momentum
- Neutral with caution. RSI14 at 52.59 is near neutral, indicating no extreme momentum on either side. MACD line at 5.22 is above zero but below the signal line at 6.79, and the histogram at -1.57 is negative, suggesting a bearish MACD crossover is in place on the weekly timeframe, though the negative histogram is modest.
- Volatility
- Moderate. ATR14 at 15.99 (6.52% of price) reflects typical weekly ranges for a mega-cap stock. Bollinger Bands (191.87 to 287.13) are wide, consistent with the long-term uptrend and the range-bound action in the past 6-12 months.
- Volume
- Below average. Weekly volume of 180,022,300 is 77.2% of the 20-week average (233,264,780), indicating slightly reduced participation at the weekly level.
Assessment
The weekly timeframe confirms a long-term bullish trend with price above all key SMAs. However, the negative weekly MACD histogram signals that upside momentum has slowed. This divergence between the positive price structure and fading momentum suggests the stock may be in a consolidation or range-bound phase. The stock is trading in the middle of its 52-week range, having recovered from the 196.0 low but not yet challenging the 278.56 high.
Key indicators
AMZN Key Technical Indicators
RSI, MACD, moving averages, ATR, and Bollinger Bands across daily and weekly timeframes.
| Indicator | Daily | Weekly |
|---|---|---|
| RSI (14) | 52.91 | 52.59 |
| MACD (12, 26, 9) | -1.05 / -2.83 / 1.78 | 5.22 / 6.79 / -1.57 |
| ATR (14) | 7.56 (3.06%) | 15.99 (6.52%) |
| Bollinger Bands (20, 2) | 229.10 - 251.86 | 191.87 - 287.13 |
| SMA (20) | 240.48 | 239.50 |
| SMA (50) | 253.72 | 232.09 |
| SMA (200) | 233.47 | 177.35 |
Price structure
AMZN Price Structure and Returns
Price performance across multiple lookback periods and 52-week position.
| Metric | Daily | Weekly |
|---|---|---|
| Current Price | 247.31 | 245.34 |
| 1-Period Return | +0.80% | +1.10% |
| 5-Period Return | +1.29% | -0.28% |
| 20-Period Return | +2.40% | +16.77% |
| 60-Period Return | -0.48% | +19.33% |
| 252-Period Return | +11.27% | +41.44% |
| 52-Week Low | 196.00 | 196.00 |
| 52-Week High | 278.56 | 278.56 |
| 52-Week Position | 62.15% | 59.76% |
Key levels
AMZN Support and Resistance Levels
Key price levels based on recent swing highs and lows across daily and weekly timeframes.
| Level | Daily | Weekly |
|---|---|---|
| 20-Period High | 251.03 | 278.56 |
| 20-Period Low | 225.55 | 199.14 |
| 60-Period High | 278.56 | 278.56 |
| 60-Period Low | 225.55 | 196.00 |
Scenarios
AMZN Technical Scenarios
Conditions, invalidation triggers, and what to watch for each scenario.
Bullish
Trigger
Price breaks above 251.03 (20-day high) and sustains a move above SMA50 at 253.72.
Invalidation
Price falls below the 20-day low of 225.55.
What to watch
Sustained close above SMA20 (240.48) followed by increasing volume through the 251 resistance area.
Range-Bound
Trigger
Price continues to oscillate between 225.55 support and 251.03-253.72 resistance zone.
Invalidation
A decisive break of either boundary with above-average volume.
What to watch
RSI staying between 40 and 60; the daily MACD histogram remaining positive but not accelerating.
Bearish
Trigger
Price breaks below 225.55 (20-day low) and fails to reclaim SMA20.
Invalidation
Price reclaims SMA20 (240.48) and holds above it.
What to watch
Sustained closes below SMA200 (233.47); the MACD histogram turning negative again.
Methodology
Methodology and Limitations
This technical analysis uses adjusted closing prices from Yahoo Finance (primary) and Finviz (independent cross-validation). The daily analysis covers approximately 2 years (500 completed bars) ending July 13, 2026. The weekly analysis covers approximately 5 years (261 completed bars) ending the week of July 6, 2026. Prices are adjusted for dividends and stock splits using the adjusted close/raw close ratio. Volume data is from the primary source and may not match other data providers. Technical indicators include SMA, RSI, MACD, ATR, and Bollinger Bands using standard parameters. Key levels are identified from recent swing highs and lows. Technical analysis studies historical price patterns and does not constitute investment advice. It should not be used as the sole basis for trading decisions.
Frequently Asked Questions
This technical analysis is for informational and educational purposes only. It does not constitute investment advice, a recommendation, or a solicitation to buy or sell any security. Past performance and historical patterns are not guarantees of future results. All investments carry risk, including the potential loss of principal. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data sourced from Yahoo Finance (primary) and Finviz (independent cross-validation). Data cutoffs: daily July 13, 2026, weekly July 6, 2026 week. Generated July 14, 2026.
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